{"rewrite":{"id":"r_2b7635fbaf73494d3a0a9088","clusterId":"c_97b6c05773eb4c68a6e29ecf","slug":"zozotown-launches-lottery-and-made-to-order-sales-for-toy-story-collection","model":"deepseek-v4-flash","headline":"Zozotown Launches Lottery and Made-to-Order Sales for Toy Story Collection","summary":"ZOZOTOWN is holding lottery and made-to-order sales for its exclusive Toy Story collection, timed to the July 3 release of Toy Story 5. The lineup includes limited-edition T-shirts with character art, rough sketch designs, and a storage box. Lottery applications and orders are open until August 3.","whyItMatters":"The collection ties a major e-commerce platform's exclusive merchandise directly to a theatrical release, using scarcity and vintage-style fabric to drive demand.","webCardHtml":"\u003cp\u003eThe collection includes four T-shirt designs limited to 555 pieces each, sold via lottery, and four rough sketch T-shirts available for made-to-order purchase. The shirts use a hybrid heritage fabric meant to replicate the texture of 1980s American T-shirts. Lottery results will be emailed around August 5, with shipping scheduled for mid-September to mid-October 2026.\u003c/p\u003e\u003cp\u003eA social media campaign offers a chance to win a Toy Story 5 Storage Box for three winners who follow ZOZOTOWN\u0026#39;s X account and repost a specific post. Separately, ZOZOTOWN has introduced a ZOZOCARD with a Disney design featuring Toy Story characters, with a campaign giving new members and card users Toy Story-themed goods.\u003c/p\u003e","blueskyPost":"The Toy Story 5 tie-in collection uses lottery and made-to-order sales, a model Zozotown deploys only for high-demand licensed goods. The August 3 deadline suggests the retailer expects sellouts.","twitterPost":"Zozotown's lottery and made-to-order system for Toy Story goods signals the retailer expects demand to exceed supply.","threadsPost":"Zozotown's Toy Story collection launches with a lottery and made-to-order model, not standard retail. That's the retailer's go-to for licensed drops they expect to sell out fast. The August 3 deadline is the cutoff.","newsletterBlurb":"ZOZOTOWN has launched lottery and made-to-order sales for its exclusive Toy Story collection, timed to the July 3 release of Toy Story 5. The lineup includes limited-edition T-shirts with character art and rough sketch designs, plus a storage box. Orders are open until August 3.","attributionJson":"[{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/07/04/184029.html\",\"title\":\"ZOZOTOWN Now Holding Lottery and Made-to-Order Sales for \\\"Toy Story\\\" Collection! Limited 555-Piece Art and Rough Sketch Designs Available\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4392,"outputTokens":559,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783129000,"createdAt":"2026-07-04T01:25:00.000Z","publishedAt":"2026-07-04T01:28:32.000Z","updatedAt":"2026-07-04T01:25:00.000Z"},"cluster":{"id":"c_97b6c05773eb4c68a6e29ecf","canonicalTitle":"ZOZOTOWNから「トイ・ストーリー」コレクションが抽選・受注販売実施中！555点限定集結アートや、ラフスケッチデザインなど展開","representativeArticleId":"a_8925852ccc3add27864a1091","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Toy Story\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-04T00:45:04.000Z","lastSeenAt":"2026-07-04T00:45:04.000Z","updatedAt":"2026-07-04T01:28:32.000Z"},"attribution":[{"source":"Inside","url":"https://www.inside-games.jp/article/2026/07/04/184029.html","title":"ZOZOTOWNから「トイ・ストーリー」コレクションが抽選・受注販売実施中！555点限定集結アートや、ラフスケッチデザインなど展開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Toy Story"],"studios":[],"people":[],"type":"news","domain":"figures","is_roundup":false},"keyFacts":null}