{"rewrite":{"id":"r_562f31e659426c90f743b9a5","clusterId":"c_42417ad8bfd5b76f2fc64743","slug":"zeta-division-signs-sponsorship-deal-with-ntt-east-japan","model":"deepseek-v4-1-flash","headline":"ZETA DIVISION Signs NTT East Sponsorship Deal","summary":"ZETA DIVISION, the esports team operated by GANYMEDE Inc., signed a sponsorship agreement with NTT East Corporation, the two announced on September 15, 2026. Under the deal, ZETA DIVISION and NTT East will run information dissemination and event measures together. A special movie titled \"THE ULTIMATE STANDARD\" marks the start, featuring YukaF of the APEX LEGENDS division, Sitetampo of the BRAWL STARS division, Shu of the OVERWATCH division, and Laz of the creator division. A campaign tied to the sponsorship gives away original postcards at the ZETA DIVISION booth at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to September 21, and runs an A1-size poster lottery with 40 posters, 10 for each of the four featured members, through a quote-repost on X by September 30, 2026. Entries require following the NTT East eSports and Gaming account and the ZETA DIVISION account.","whyItMatters":"The deal pairs an esports brand with a telecom carrier whose pitch to the collaboration is communications infrastructure, putting network distribution rather than game publishers at the center of how the team reaches its audience.","webCardHtml":"\u003cp\u003eThe deal is structured around communications infrastructure rather than game titles. NTT East, based in Shinjuku, Tokyo and led by president Naoki Shibuya, provides communications networks and ICT services, and the company\u0026#39;s stated aim is to be a social innovation company addressing regional challenges.\u003c/p\u003e\n\u003cp\u003eThe collaboration video \u0026#34;THE ULTIMATE STANDARD\u0026#34; is described in the announcement as expressing the connections created by communications infrastructure and the passion of esports. GANYMEDE, which operates ZETA DIVISION, is based in Minato, Tokyo and led by representative director Daisuke Nishihara. ZETA DIVISION was founded in 2018 and runs divisions in APEX LEGENDS, the Street Fighter series, VALORANT, and trading card games.\u003c/p\u003e\n\u003cp\u003eThe poster lottery deadline is September 30, 2026 at 23:59. Entrants quote-repost the campaign post with a message of support for one of the four featured members. The postcards are distributed at the ZETA DIVISION booth in the general exhibition area, Hall 3 / 03-C04, while supplies last.\u003c/p\u003e","blueskyPost":"ZETA DIVISION's NTT East sponsorship is built around the Tokyo Game Show booth and an X repost lottery, not team operations. Four divisions supply the faces; NTT East's own account is a required follow to enter.","twitterPost":"ZETA DIVISION's NTT East deal runs on booth postcards and an X repost lottery, with NTT East's account a required follow.","threadsPost":"ZETA DIVISION's NTT East sponsorship is centered on Tokyo Game Show, not team operations. The start is a movie with YukaF, Sitetampo, Shu, and Laz, plus an X quote-repost lottery that requires following the NTT East eSports and Gaming account.","newsletterBlurb":"ZETA DIVISION has a new sponsor: NTT East Corporation. The two announced a collaboration movie starring members from four of the team's divisions, plus a Tokyo Game Show postcard giveaway and a 40-poster lottery on X that runs through September 30. It lands the day before the team's ZETA GEAR gear brand goes on early sale in its app.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/435/4435148/?rss\",\"title\":\"Pro Esports Team 'ZETA DIVISION' Signs Sponsorship Agreement with 'NTT East'\"},{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/2609162e\",\"title\":\"ZETA DIVISION Launches Gaming Gear Brand \\\"ZETA GEAR\\\"; Four Products Including Mousepads Co-Developed with Sumitomo Riko, ZENAIM, and Mizuno to Be Sold Early at Tokyo Game Show 2026\"},{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/96567\",\"title\":\"ZETA DIVISION Launches Gaming Gear Brand, Co-Developed with Mizuno and Sumitomo Riko\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":24527,"outputTokens":1351,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789472675,"createdAt":"2026-09-15T11:40:18.000Z","publishedAt":"2026-09-15T11:43:23.000Z","updatedAt":"2026-09-16T09:24:56.000Z"},"cluster":{"id":"c_42417ad8bfd5b76f2fc64743","canonicalTitle":"プロeスポーツチーム『ZETA DIVISION』が『NTT東日本』とスポンサー契約を締結","representativeArticleId":"a_caf9f00184a145f87ac170b2","sourceCount":4,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"ZETA DIVISION\",\"NTT East\"],\"people\":[],\"type\":\"business\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"written","firstSeenAt":"2026-09-15T09:00:00.000Z","lastSeenAt":"2026-09-17T07:24:00.000Z","updatedAt":"2026-09-17T07:32:43.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/96584","title":"ZETA DIVISIONの専門学校に世界的eスポーツチーム「T1」が参画　人材育成事業での協業を発表"},{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/435/4435822/?rss","title":"ZETA DIVISIONブースに、LEVEL∞コラボPCを展示中！ パワフル性能を堪能したいぞ！【TGS2026特集】"},{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/2609162e","title":"ZETA DIVISIONがゲーミングギアブランド「ZETA GEAR」を始動。住友理工・ZENAIM・ミズノと共同開発したマウスパッドなど4製品を『TGS2026』で先行販売"},{"source":"Inside","url":"https://www.inside-games.jp/article/2026/09/17/187853.html","title":"ZETA DIVISIONの新ギアブランド「ZETA GEAR」始動！自動車技術やミズノの知見を注いだ本気のゲーミングギア4製品を発売"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":["ZETA DIVISION","NTT East"],"people":[],"type":"business","domain":"games","is_roundup":false},"keyFacts":["ZETA DIVISION signed a sponsorship agreement with NTT East Corporation, announced on September 15, 2026.","The collaboration's special movie features YukaF of the APEX LEGENDS division, Sitetampo of the BRAWL STARS division, Shu of the OVERWATCH division, and Laz of the creator division.","Original postcards tied to the sponsorship will be distributed at the ZETA DIVISION booth at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to September 21, 2026.","The poster giveaway offers 40 A1-size posters, 10 for each of the four featured members, with entries accepted through September 30, 2026 at 23:59.","ZETA DIVISION was founded in 2018 and is operated by GANYMEDE Inc."],"pageLinks":{"healthSlugs":["zeta-division","ntt-east"],"storySlugs":[],"entities":[{"slug":"zeta-division","supported":0,"disputed":0,"contradicted":0,"unverified":5,"overall":"unverified","story_count":6,"has_dossier":true},{"slug":"ntt-east","supported":0,"disputed":0,"contradicted":0,"unverified":1,"overall":"unverified","story_count":1,"has_dossier":false}],"stories":[],"entitiesOk":true,"storiesOk":true}}