{"rewrite":{"id":"r_34df95b6e6ce4ef9a63e2a47","clusterId":"c_42c83f8dd36945fc96b953e2","slug":"yokai-expo-2027-set-for-february-on-shodoshima-island","model":"deepseek-v4-flash","headline":"Yokai Expo 2027 Set for February on Shodoshima Island","summary":"The third edition of the yokai culture festival will take place on February 21, 2027, at Tonosho Town General Hall Fretopia Hall on Shodoshima Island, Kagawa Prefecture. Admission is free. The event has grown from 3,500 visitors in 2025 to approximately 4,000 in 2026. Organizers also plan a month-long tourism campaign themed around entertaining oni during Setsubun.","whyItMatters":"The event's steady growth and the addition of a month-long campaign show Shodoshima is building a sustained yokai tourism identity beyond a single festival day.","webCardHtml":"\u003cp\u003eThe Shodoshima Tourism Association and the Yokai Museum of Art announced the third edition of their yokai culture festival, YOKAI EXPO 2027, for February 21, 2027. The free-admission event will be held at Tonosho Town General Hall Fretopia Hall on Shodoshima Island in Kagawa Prefecture. Attendance has risen each year, from 3,500 in 2025 to roughly 4,000 in 2026. Past editions included merchandise sales, workshops, yokai-themed food, a cosplay fashion show, stage performances, and talks by folklorist Kazuhiko Komatsu. A parade of yokai cosplayers walking the Angel Road sandbar has also been part of the program.\u003c/p\u003e\u003cp\u003eBeyond the single day, organizers are running a tourism campaign called Oni Resort Shodoshima throughout February. The concept is to entertain and heal oni, the demons driven away during Setsubun, treating the month as Oni Ari Zuki, or Oni Month. The event is organized by the Yokai Museum of Art, directed by yokai painter Chuhei Yagyu, which displays over 900 contemporary yokai works in four renovated old folk house galleries in the Maze Town area of Tonosho.\u003c/p\u003e","blueskyPost":"YOKAI EXPO 2027 uses a low-tourism month to draw 4,000 visitors. The February timing is a deliberate strategy to counter seasonal decline on Shodoshima.","twitterPost":"YOKAI EXPO 2027 turns February's tourism lull into an asset. The event attracted 4,000 visitors by centering on yokai culture.","threadsPost":"YOKAI EXPO 2027 is part of a deliberate strategy: Shodoshima uses yokai culture to fill the February tourism gap. The event drew 4,000 visitors in 2026 and expands with an 'Oni Month' campaign that reframes Setsubun's expelled demons as guests.","newsletterBlurb":"The third YOKAI EXPO will take place on Shodoshima Island on February 21, 2027, with free admission. The event has grown to attract around 4,000 visitors. Organizers are also running a month-long tourism campaign themed around entertaining oni during Setsubun, treating February as Oni Month.","attributionJson":"[{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/2605223m\",\"title\":\"Yokai Festival \\\"YOKAI EXPO 2027\\\" to be Held on Shodoshima Island, Kagawa Prefecture, with Free Admission. Popular Event Drew 4,000 Visitors in February This Year. Unique Campaign to Entertain \\\"Oni\\\" Throughout February as \\\"Oni Month\\\"\"}]","lintFlagsJson":"[]","lintHits":0,"costUsd":0,"inputTokens":4022,"outputTokens":788,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1779826559,"createdAt":"2026-05-22T12:49:31.000Z","publishedAt":"2026-05-22T13:01:58.000Z","updatedAt":"2026-05-22T13:01:58.000Z"},"cluster":{"id":"c_42c83f8dd36945fc96b953e2","canonicalTitle":"妖怪の祭典「YOKAI EXPO 2027」が香川県・小豆島で開催決定、入場無料。今年2月にはのべ4000人を動員した人気イベント。2月全体を「鬼在月」として鬼をおもてなしするユニークなキャンペーンも実施","representativeArticleId":"a_552545bab8d6f4f65f4d6f0c","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-05-22T10:35:37.000Z","lastSeenAt":"2026-05-22T10:35:37.000Z","updatedAt":"2026-05-22T13:01:58.000Z"},"attribution":[{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/2605223m","title":"妖怪の祭典「YOKAI EXPO 2027」が香川県・小豆島で開催決定、入場無料。今年2月にはのべ4000人を動員した人気イベント。2月全体を「鬼在月」として鬼をおもてなしするユニークなキャンペーンも実施"}],"entities":{"anime_titles":[],"manga_titles":[],"studios":[],"people":[],"type":"event","domain":"other","is_roundup":false},"keyFacts":["The third YOKAI EXPO will be held on February 21, 2027, at Tonosho Town General Hall Fretopia Hall on Shodoshima Island, Kagawa Prefecture, with free admission.","Attendance grew from 3,500 in 2025 to approximately 4,000 in 2026.","Organizers are running a month-long tourism campaign called Oni Resort Shodoshima throughout February 2027, themed around entertaining oni during Setsubun.","The event is organized by the Yokai Museum of Art, directed by yokai painter Chuhei Yagyu, which displays over 900 contemporary yokai works in four renovated old folk house galleries."]}