{"rewrite":{"id":"r_fae3eb9aa7fdabe330df620f","clusterId":"c_9c3b83a2419cc75af0dd7e2b","slug":"ymobikikun-signs-eneos-denki-ad-contract-becomes-chief-ymobikomi-officer","model":"deepseek-v4-flash","headline":"Ymobikikun Signs ENEOS Denki Ad Contract, Becomes Chief Ymobikomi Officer","summary":"ENEOS Power announced on September 11 that it has signed an advertising contract with Ymobikikun, the supermarket audio POP unit made by Gunma Denki, and that it becomes the company's Chief Ymobikomi Officer. The first work under the deal is five new web CMs cut into eight versions, using an arranged version of the standard track 'No.4' with the phrase 'Otoku denki, ENEOS denki'. A solo interview video, a special page and a dance practice video also went live on September 11 at 10:00.","whyItMatters":"A device that has been calling shoppers for a quarter century gets hired by an electricity brand, and the hook is the melody people already know, not the price sheet.","webCardHtml":"\u003cp\u003eENEOS Power says Ymobikikun accepted the contract out of sympathy for the company\u0026#39;s stated aim of an electricity service that is cheap and safe, rather than the terms; the fee and other conditions are not disclosed. The character\u0026#39;s title, CYO, is an advertising and PR role and not a corporate officer post.\u003c/p\u003e\u003cp\u003eGunma Denki counts more than 80,000 units installed in supermarkets and similar stores as of July 2026, and ENEOS Power estimates about 29 million performances a year. The arranged version of \u0026#39;No.4\u0026#39; carries the line \u0026#39;Otoku denki, ENEOS denki\u0026#39;.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eMotto Otoku hen\u003c/strong\u003e: 30 seconds and 6 seconds\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eOtegaru hen\u003c/strong\u003e: 30 seconds and 6 seconds\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAnshin hen\u003c/strong\u003e: 30 seconds and 6 seconds\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eGasoline-dai mo otoku hen\u003c/strong\u003e: 6 seconds\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCampaign hen\u003c/strong\u003e: 6 seconds\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"ENEOS Denki hired Ymobikikun for a five-CM web campaign, then gave the mascot a title: Chief Ymobikomi Officer. The CYO post turns a Gunma Denki audio POP unit into branded staff rather than a borrowed mascot.","twitterPost":"Ymobikikun's CYO title at ENEOS Denki makes a Gunma Denki audio POP unit into branded staff, not a borrowed mascot.","threadsPost":"ENEOS Denki signed Ymobikikun and created a post for it: Chief Ymobikomi Officer. The CYO title moves the Gunma Denki audio POP unit from a licensing deal into branded staff, with its own interview video and a dance practice video posted the same morning.","newsletterBlurb":"ENEOS Power has signed an advertising contract with Ymobikikun, the Gunma Denki audio POP found in supermarkets nationwide, and given it the title Chief Ymobikomi Officer. The first work is five web CMs cut into eight versions, built on an arranged version of the standard track 'No.4'. A solo interview video, a special page and a dance practice video also went live on September 11.","attributionJson":"[{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/260911o\",\"title\":\"'Popopo popopo' de shirareru 'Ymobikikun' ga ENEOS Denki to kokoku shutsuen o keiyaku. Saiko yobikomi sekininsha (CYO) ni shunin\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":6394,"outputTokens":778,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789072164,"createdAt":"2026-09-10T20:24:02.000Z","publishedAt":"2026-09-10T20:28:20.000Z","updatedAt":"2026-09-10T20:28:20.000Z"},"cluster":{"id":"c_9c3b83a2419cc75af0dd7e2b","canonicalTitle":"“ポポーポポポポ”で知られる「呼び込み君」がENEOSでんきと広告出演を契約。最高呼び込み責任者（CYO）に就任","representativeArticleId":"a_cb303b1eab5793271407bab8","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Yobidashi-kun\"],\"studios\":[\"ENEOS\"],\"people\":[],\"type\":\"business\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-10T19:00:59.000Z","lastSeenAt":"2026-09-10T19:00:59.000Z","updatedAt":"2026-09-10T20:28:23.000Z"},"attribution":[{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/260911o","title":"“ポポーポポポポ”で知られる「呼び込み君」がENEOSでんきと広告出演を契約。最高呼び込み責任者（CYO）に就任"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Yobidashi-kun"],"studios":["ENEOS"],"people":[],"type":"business","domain":"other","is_roundup":false},"keyFacts":null}