{"rewrite":{"id":"r_afaaf50d2b795c34d24e722d","clusterId":"c_3b2272a5ed56685394890276","slug":"xross-stars-enters-japan-s-top-10-tcg-market-share-after-first-year","model":"deepseek-v4-1-flash","headline":"Xross Stars Enters Japan TCG Market Share Top 10 One Year After Release","summary":"The trading card game Xross Stars has ranked in the top 10 for share of Japan's domestic TCG market, according to a Media Create survey covering August 2025 to July 2026. The specific ranking and share percentages were not disclosed. Xross Stars launched on August 22, 2025 as a joint project between Game \u0026 Co., a subsidiary of Brave group, and Samurai Kobo, which operates the esports team Crazy Raccoon. The game turns VTubers, streamers, and esports players into cards across agency lines. The first set featured 24 people, mainly from VSPO!, Crazy Raccoon, and Neo-Porte, and the roster has since grown to 72 talents through the fourth booster pack Grand Resonance. Production is led by producer Atsutoshi Kubo of Game \u0026 Co. and chairman Daichi Takano of Crazy Raccoon, with Shota Yasooka as lead game designer and Sekappy as development partner. The fifth booster pack, Ignition Vortex, is scheduled for October 30 with 16 leaders, including Ryosuke Yamada of Hey! Say! JUMP under the streamer name LEO.","whyItMatters":"Xross Stars reached the top 10 in a market where Media Create reported both the stability of established series and the momentum of new titles in fiscal 2025, and the game did it by selling cards of streamers rather than characters from an existing anime or game franchise.","webCardHtml":"\u003cp\u003eA pop-up store marking the game\u0026#39;s first anniversary runs at SHIBUYA TSUTAYA from September 18 to September 29, 2026, with free admission and a line that a staff member said reached as many as 1,000 people on the first morning. The venue includes a 3D Card Gate photo spot and an All-Star Mega Pack gacha that gives visitors one random card from the cards released so far.\u003c/p\u003e\u003cp\u003eTwo more events follow. Xross Stars Play Party 2026 is scheduled for November 7 at Belle Salle Shibuya Garden, billed as the second such casual event and the first in about a year, with a first-ever 3-player team battle among its side events. Xross Stars Challengers Cup 2026#04 KYOTO runs November 28 and 29 at Miyako Messe, with entrants competing for a place in the Xross Stars Japan Championship 2026 at Belle Salle Akihabara at the end of December.\u003c/p\u003e\u003cp\u003eThe anniversary merchandise lineup centers on the Xross Stars 1st Anniv. Collection PREMIUM SET, a premium deck set with Uruka, Hinano Tachibana, Uruha Ichinose, and Rei Shirayuki as leaders, plus sleeves, a playmat, a storage box, and a card case. A separate art book, Xross Stars ART COLLECTION II, is also on sale.\u003c/p\u003e","blueskyPost":"Xross Stars ranked in Japan's domestic TCG market share top 10 about a year after release, per Media Create. The survey period ran August 2025 to July 2026. No ranking or share percentages were disclosed.","twitterPost":"A TCG built on VTubers, streamers and esports players, not an anime or game IP, is now in Japan's top 10 for TCG market share. Xross Stars launched August 22, 2025. The fifth set arrives October 30 with 16 leaders, including Ryosuke Yamada as LEO.","threadsPost":"Xross Stars pulls VTubers, streamers, and esports players from multiple agencies into one card pool. That cross-agency roster is the asset a Media Create share table cannot price: shared IP is also shared revenue, and every agency has a claim on the upside.","newsletterBlurb":"Xross Stars, the TCG that turns VTubers, streamers, and esports players into cards across agency lines, has entered the top 10 for share of Japan's domestic TCG market. Media Create ran the survey from August 2025 to July 2026 and did not publish the ranking order or percentages. The game marked its first anniversary in August 2026 with a Shibuya pop-up store, and its fifth booster pack is set for October 30.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/96598\",\"title\":\"VSPO! and Others Appear in TCG 'Xross Stars,' Enters Domestic Market Share Top 10 About a Year After Release\"},{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/96441\",\"title\":\"VTuber and Streamer Crossover TCG 'Xross Stars' 1st Anniversary: The Excitement Felt at the Shibuya TSUTAYA Pop-Up\"},{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/09/19/188034.html\",\"title\":\"Reaching the Top 10 in Market Share One Year After Release! The TCG 'Xross Stars,' Where VTubers and Streamers Gather, Is on a Hot Streak, with a Pop-Up and 1st Anniversary Event in Shibuya\"},{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/157124\",\"title\":\"Trading Card Game \\\"Xross Stars,\\\" Featuring VTubers, Streamers, esports Players and More, Ranks in Japan's Top 10 TCG Market Share\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":11471,"outputTokens":1396,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789706667,"createdAt":"2026-09-18T04:39:55.000Z","publishedAt":"2026-09-18T04:43:23.000Z","updatedAt":"2026-09-19T08:24:07.000Z"},"cluster":{"id":"c_3b2272a5ed56685394890276","canonicalTitle":"VTuber・ストリーマー・esports選手などが登場するトレーディングカードゲーム「Xross Stars」、国内TCG市場シェアTOP10にランクイン","representativeArticleId":"a_45db038c49e21aa63905fa83","sourceCount":4,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Xross Stars\"],\"studios\":[\"Game \\u0026 Co.\",\"Samurai Kobo\",\"Brave group\"],\"people\":[],\"type\":\"business\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"written","firstSeenAt":"2026-09-18T03:09:56.000Z","lastSeenAt":"2026-09-19T08:00:04.000Z","updatedAt":"2026-09-25T14:34:23.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/96441","title":"VTuberやストリーマーが交わるTCG『Xross Stars（クロスタ）』1周年　渋谷TSUTAYAポップアップで感じた熱狂"},{"source":"Brave group","url":"https://bravegroup.co.jp/news/12146/","title":"『Xross Stars』、国内TCG市場シェアTOP10にランクイン！"},{"source":"Inside","url":"https://www.inside-games.jp/article/2026/09/19/188034.html","title":"発売1年でシェアTOP10入り！VTuberやストリーマーが集うTCG『Xross Stars』が快進撃、渋谷でポップアップや1周年イベントも"},{"source":"PANORA","url":"https://panora.tokyo/archives/157124","title":"VTuber・ストリーマー・esports選手などが登場するトレーディングカードゲーム「Xross Stars」、国内TCG市場シェアTOP10にランクイン"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Xross Stars"],"studios":["Game \u0026 Co.","Samurai Kobo","Brave group"],"people":[],"type":"business","domain":"vtuber","is_roundup":false},"keyFacts":["Xross Stars ranked in the top 10 for market share in Japan's domestic TCG market, per a Media Create survey covering August 2025 to July 2026.","Xross Stars released on August 22, 2025, and marked its first anniversary in August 2026.","Xross Stars is a joint project between Game \u0026 Co., a subsidiary of Brave group, and Samurai Kobo, which operates the esports team Crazy Raccoon.","The fifth booster pack, Ignition Vortex, is scheduled for release on October 30, 2026, with 16 leaders including Ryosuke Yamada under the streamer name LEO.","The Xross Stars 1st Anniv. POP-UP STORE runs at SHIBUYA TSUTAYA from September 18 to September 29, 2026."],"pageLinks":{"healthSlugs":["xross-stars","game-co","samurai-kobo","brave-group"],"storySlugs":[],"entities":[{"slug":"xross-stars","supported":2,"disputed":0,"contradicted":0,"unverified":18,"overall":"green","story_count":9,"has_dossier":true},{"slug":"game-co","supported":0,"disputed":0,"contradicted":0,"unverified":4,"overall":"unverified","story_count":9,"has_dossier":true},{"slug":"samurai-kobo","supported":0,"disputed":0,"contradicted":0,"unverified":1,"overall":"unverified","story_count":2,"has_dossier":true},{"slug":"brave-group","supported":0,"disputed":0,"contradicted":0,"unverified":7,"overall":"unverified","story_count":15,"has_dossier":true}],"stories":[],"entitiesOk":true,"storiesOk":true}}