{"rewrite":{"id":"r_afaaf50d2b795c34d24e722d","clusterId":"c_3b2272a5ed56685394890276","slug":"xross-stars-enters-japan-s-top-10-tcg-market-share-after-first-year","model":"deepseek-v4-1-flash","headline":"Xross Stars Enters Japan's Top 10 TCG Market Share After First Year","summary":"Brave group, Game \u0026 Co., and Samurai Kobo announced that the trading card game Xross Stars ranked in the top 10 by market share in Japan's domestic TCG market, based on a Media Create survey covering August 2025 to July 2026. The game features VTubers, streamers, and esports players across agency lines. It marked its first anniversary in August 2026, with events and Booster Pack Vol. 5 planned.","whyItMatters":"A talent-driven card game launched by a VTuber company has reached the same top-10 share bracket as established franchises, showing the agency and creator economy can support a competitive physical card product.","webCardHtml":"\u003cp\u003eThe market share figure comes from a Media Create survey covering August 2025 to July 2026, and Media Create also reported that fiscal 2025 saw both stable established series and momentum from new titles. Xross Stars is built around talents from multiple agencies and genres rather than a single franchise. Its official tournament, Xross Stars Challengers Cup, runs a main competition plus side events, card panel displays, and photo spots. The first anniversary in August 2026 brings a pop-up store at Shibuya Tsutaya, casual events, official tournaments, and Booster Pack Vol. 5, Ignition Vortex.\u003c/p\u003e","blueskyPost":"Xross Stars draws on VTubers and streamers across agency lines. That cross-agency roster is the asset Media Create's survey can't price: shared IP is also shared revenue.","twitterPost":"Xross Stars' cross-agency roster is the asset a market share table cannot price. Shared IP means shared revenue.","threadsPost":"Xross Stars pulls VTubers, streamers, and esports players from multiple agencies into one card pool. That cross-agency roster is the asset a Media Create share table cannot price: shared IP is also shared revenue, and every agency has a claim on the upside.","newsletterBlurb":"Xross Stars, the card game built around VTubers, streamers, and esports players from multiple agencies, has ranked in the top 10 by market share in Japan's domestic TCG market. The figure comes from a Media Create survey covering August 2025 to July 2026. The game marked its first anniversary in August 2026, with a Shibuya Tsutaya pop-up store, official tournaments, and Booster Pack Vol. 5 planned.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/157124\",\"title\":\"Trading Card Game \\\"Xross Stars,\\\" Featuring VTubers, Streamers, esports Players, and More, Ranks in Japan's Top 10 TCG Market Share\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4710,"outputTokens":642,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789706667,"createdAt":"2026-09-18T04:39:55.000Z","publishedAt":"2026-09-18T04:43:23.000Z","updatedAt":"2026-09-18T04:43:23.000Z"},"cluster":{"id":"c_3b2272a5ed56685394890276","canonicalTitle":"VTuber・ストリーマー・esports選手などが登場するトレーディングカードゲーム「Xross Stars」、国内TCG市場シェアTOP10にランクイン","representativeArticleId":"a_45db038c49e21aa63905fa83","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Xross Stars\"],\"studios\":[\"Game \\u0026 Co.\",\"Samurai Kobo\",\"Brave group\"],\"people\":[],\"type\":\"business\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-18T03:09:56.000Z","lastSeenAt":"2026-09-18T03:09:56.000Z","updatedAt":"2026-09-18T04:43:20.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/157124","title":"VTuber・ストリーマー・esports選手などが登場するトレーディングカードゲーム「Xross Stars」、国内TCG市場シェアTOP10にランクイン"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Xross Stars"],"studios":["Game \u0026 Co.","Samurai Kobo","Brave group"],"people":[],"type":"business","domain":"vtuber","is_roundup":false},"keyFacts":null}