{"rewrite":{"id":"r_e292a2a26cd450aad6a01d93","clusterId":"c_a64e6e0b775736f1fc0cb8d6","slug":"webinar-to-analyze-how-georgian-retailer-goodwill-surpassed-amazon-in-e-commerce","model":"deepseek-v4-flash","headline":"Webinar to Analyze How Georgian Retailer Goodwill Surpassed Amazon in E-Commerce","summary":"A webinar series on Georgia's Forbes rich list will examine Irine Kosashvili, who built the Goodwill hypermarket chain. During the COVID-19 pandemic, Goodwill's online sales volume surpassed Amazon's in Georgia, making it the largest domestic e-commerce player. The session also covers her crisis investment strategy and a planned mixed-use development on her flagship store's land.","whyItMatters":"The case shows how a regional retailer used vertical integration, premium branding, and real estate assets to outpace a global giant in local e-commerce.","webCardHtml":"\u003cp\u003eThe second session of the \u0026#39;Forbes Georgia 100 Richest\u0026#39; webinar series, hosted by activist investor Yutaka Yamanaka, will focus on Irine Kosashvili. She introduced the hypermarket format to Georgia in 2004 with Goodwill, positioning it as a premium brand through in-house production and branding. During the 2008 financial crisis, she invested aggressively, and in 2020 her rapid digital shift pushed Goodwill\u0026#39;s online transaction volume past Amazon\u0026#39;s in the country. The webinar, scheduled for early August 2026, will also detail her current project: converting the flagship store\u0026#39;s 60,000-square-meter site into a large mixed-use commercial facility through a minority co-ownership structure.\u003c/p\u003e","blueskyPost":"A Georgian hypermarket chain, Goodwill, surpassed Amazon in domestic e-commerce during the pandemic. A webinar will break down founder Irine Kosashvili's strategy of premium branding, crisis investment, and real estate development.","twitterPost":"How did a Georgian hypermarket chain beat Amazon in local e-commerce? A webinar on Irine Kosashvili's Goodwill examines her premium strategy, crisis investing, and a planned 60,000 sqm mixed-use development.","threadsPost":null,"newsletterBlurb":"A webinar series on Georgia's Forbes rich list will analyze Irine Kosashvili, who built the Goodwill hypermarket chain. During COVID, Goodwill's online sales surpassed Amazon's in Georgia. The session also covers her crisis investment approach and a large mixed-use project on her flagship store's land.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/420/4420358/?rss\",\"title\":\"なぜジョージアの地場スーパーが、国内EコマースでAmazonを凌駕したのか？「富豪100人」第99位、イリネ・コサシュヴィリの逆張りプレミアム戦略\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5973,"outputTokens":1494,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1784214948,"createdAt":"2026-07-16T15:09:18.000Z","publishedAt":"2026-07-16T15:12:28.000Z","updatedAt":"2026-07-16T15:09:18.000Z"},"cluster":{"id":"c_a64e6e0b775736f1fc0cb8d6","canonicalTitle":"なぜジョージアの地場スーパーが、国内EコマースでAmazonを凌駕したのか？「富豪100人」第99位、イリネ・コサシュヴィリの逆張りプレミアム戦略","representativeArticleId":"a_d874cbbe19fea1440f462899","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-16T09:00:00.000Z","lastSeenAt":"2026-07-16T09:00:00.000Z","updatedAt":"2026-07-16T15:12:28.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/420/4420358/?rss","title":"なぜジョージアの地場スーパーが、国内EコマースでAmazonを凌駕したのか？「富豪100人」第99位、イリネ・コサシュヴィリの逆張りプレミアム戦略"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":null}