{"rewrite":{"id":"r_6770ecf9c5dcd11071fe93d0","clusterId":"c_af3cd7a83f0388fb19fd3797","slug":"wannabe-s-trame-platform-launches-new-fashion-brand-ownmore","model":"deepseek-v4-flash","headline":"WannaBe's TRAME Platform Launches New Fashion Brand OWNMORE","summary":"WannaBe Inc. launched OWNMORE, a new in-house ladies' apparel brand, through its fashion brand platform TRAME on August 30, 2026. The brand proposes feminine styles with a handsome essence, combining delicate lace, flowing tulle, and glitter with a certain decisiveness. The name blends \"one more\" and \"own.\" Director Hiroshi, who previously directed the brand NOTRE emor, leads OWNMORE.","whyItMatters":"OWNMORE is the latest brand to come out of TRAME, WannaBe's co-creation platform where a professional D2C team supports directors in building brands that express an \"ideal self\" rather than just selling clothes.","webCardHtml":"\u003cp\u003eThe new brand arrives with a stated philosophy: keep what you love, as you love it. OWNMORE, a portmanteau of \u0026#34;one more\u0026#34; and \u0026#34;own,\u0026#34; is built around feminine details like lace, tulle, and glitter, but with a core of decisiveness rather than pure sweetness.\u003c/p\u003e\u003cp\u003eDirector Hiroshi, who previously led the brand NOTRE emor, said the new label is about not giving up on the feeling of excitement and choosing with one\u0026#39;s own sensibility. He described the goal as delivering \u0026#34;memorable experiences\u0026#34; more than selling clothes.\u003c/p\u003e\u003cp\u003eTRAME, which means \u0026#34;weft thread\u0026#34; in French, is the platform behind the launch. WannaBe\u0026#39;s D2C team supports brand directors from launch to growth, framing each brand as a creator\u0026#39;s life story woven into the lives of fans.\u003c/p\u003e","blueskyPost":"OWNMORE is the second brand from TRAME, with director Hiroshi moving over from NOTRE emor. The name pairs \"one more\" and \"own.\" WannaBe is building a house style around that duality.","twitterPost":"OWNMORE joins TRAME under director Hiroshi, who previously led NOTRE emor. WannaBe is signaling a repeatable brand formula.","threadsPost":"OWNMORE is TRAME's second brand, and WannaBe brought in director Hiroshi, who previously directed NOTRE emor. That continuity suggests the platform is less about novelty and more about a repeatable formula: feminine lace and tulle with a decisiveness that the name itself carries.","newsletterBlurb":"WannaBe Inc. launched OWNMORE, a new in-house ladies' apparel brand, through its fashion brand platform TRAME on August 30. The brand, led by director Hiroshi, proposes feminine styles with a handsome essence. TRAME is a co-creation platform where a D2C team supports directors in building brands that express their ideal self.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/430/4430743/?rss\",\"title\":\"Fashion Brand Creation Platform \\\"TRAME\\\" Launches New Brand \\\"OWNMORE\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4662,"outputTokens":634,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788158635,"createdAt":"2026-08-31T06:41:05.000Z","publishedAt":"2026-08-31T06:42:29.000Z","updatedAt":"2026-08-31T06:42:29.000Z"},"cluster":{"id":"c_af3cd7a83f0388fb19fd3797","canonicalTitle":"ファッションブランド創出プラットフォーム「TRAME（トラム）」より「OWNMORE（ワンモア）」が誕生","representativeArticleId":"a_7593fa378a33ee0b72198024","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"OWNMORE\"],\"studios\":[\"TRAME\"],\"people\":[],\"type\":\"announcement\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-31T02:23:33.000Z","lastSeenAt":"2026-08-31T02:23:33.000Z","updatedAt":"2026-08-31T06:42:29.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/430/4430743/?rss","title":"ファッションブランド創出プラットフォーム「TRAME（トラム）」より「OWNMORE（ワンモア）」が誕生"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["OWNMORE"],"studios":["TRAME"],"people":[],"type":"announcement","domain":"other","is_roundup":false},"keyFacts":null}