{"rewrite":{"id":"r_5e03ea344e5ddd44d701a7ce","clusterId":"c_afd09b2144fab9212139b15f","slug":"vtuber-agency-nori-pro-restructures-management-steps-away-from-tsukudani-norio","model":"deepseek-v4-flash","headline":"Nori Pro Overhauls Management, Tsukudani Norio Becomes Creative Advisor","summary":"VTuber agency Nori Pro has transitioned from individual management by founder Tsukudani Norio to an organizational structure, announced during a livestream on September 6, 2026. Tsukudani Norio has stepped down as president and now holds the roles of founder and creative advisor, while retaining input on overall management policy. The transition was prompted by concerns over the concentration of workload on Tsukudani, who said she worried, \"If I collapsed, what would happen to the affiliated members and the agency?\" Preparations began about three years ago, and the new system took effect in January 2026. For roughly six months after, Tsukudani remained involved to facilitate the handover. Under the new structure, Nori Pro has assigned dedicated managers and staff to each affiliated talent, with specialized sections for talent management, sales, merchandise, official channels, and 3D models. The agency also announced its second talent audition, with timing and details still being adjusted. Inuyama Tamaki, the agency's founding member, remains affiliated and will focus solely on VTuber activities with staff support. Nori Pro was launched in 2019 and now counts 16 talents, including Inuyama Tamaki, Tsukudani Norio, and Tamahime.","whyItMatters":"The restructuring marks Nori Pro's shift from a founder-driven operation funded entirely by Tsukudani's own capital, with no external loans, to a staff-led organization, signaling a deliberate move to make the agency sustainable beyond its creator's personal capacity.","webCardHtml":"\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n  \u003cli\u003eTsukudani Norio said the staff has grown so much that \u0026#34;there are staff members whose names I don\u0026#39;t even know,\u0026#34; adding she has \u0026#34;only spoken to a small fraction of the staff.\u0026#34;\u003c/li\u003e\n  \u003cli\u003eShe recounted meeting a staff member for the first time at a different work site and only then learning that person was her manager.\u003c/li\u003e\n  \u003cli\u003eSince the transition took effect in January 2026, the agency has launched an official Nori Pro channel, held real events, and increased the frequency of merchandise sales.\u003c/li\u003e\n  \u003cli\u003eNori Pro previously operated without external investment or loans, funded entirely by Tsukudani\u0026#39;s own capital, with talent management, sales, merchandise, 3D, and production coordination handled by her and a small staff.\u003c/li\u003e\n  \u003cli\u003eThe agency has placed section heads under management supervision, with each affiliated talent assigned a dedicated manager.\u003c/li\u003e\n  \u003cli\u003eInuyama Tamaki, who also served as president, will now focus solely on VTuber activities with staff support; her activity content is unchanged.\u003c/li\u003e\n  \u003cli\u003eThe operations director\u0026#39;s comment on the second audition was read aloud during the livestream: \u0026#34;In this second audition, we want to go one step further, viewing those who pursue expression to entertain people as creators themselves.\u0026#34;\u003c/li\u003e\n  \u003cli\u003eTsukudani closed by saying the restructuring was \u0026#34;by no means something I did over three years just to step down as president,\u0026#34; but rather \u0026#34;building a foundation to support the current members more and to make the agency one that can welcome new talent.\u0026#34;\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e","blueskyPost":"Tsukudani Norio on Nori Pro's new staff: \"There are staff members whose names I don't even know. I've only spoken to a small fraction.\"","twitterPost":"Nori Pro restructures after 7 years: Tsukudani Norio steps down as president, becomes creative advisor. Second talent audition coming.","threadsPost":null,"newsletterBlurb":"VTuber agency Nori Pro has moved from individual management to an organizational structure, with founder Tsukudani Norio taking on the role of creative advisor. The agency also announced a second talent audition.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/96466\",\"title\":\"VTuber agency Nori Pro overhauls its management structure, building an organizational framework over three years from Tsukudani Norio's individual operation\"},{\"source\":\"MoguLive\",\"url\":\"https://www.moguravr.com/noripro-new-management-norio-graduation/\",\"title\":\"VTuber agency 'Nori Pro' changes management structure, Tsukudani Norio becomes Creative Advisor, Inuyama Tamaki focuses on talent work\"},{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/155745\",\"title\":\"VTuber Agency \\\"Nori Pro\\\" Reorganizes Staff, Forms Management Structure, Aims to Move Away from Tsukudani Norio's Individual Management; Second Audition to Be Held\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":12074,"outputTokens":1442,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788744604,"createdAt":"2026-09-07T01:24:00.000Z","publishedAt":"2026-09-07T01:28:22.000Z","updatedAt":"2026-09-07T10:55:10.000Z"},"cluster":{"id":"c_afd09b2144fab9212139b15f","canonicalTitle":"VTuber事務所「のりプロ」 スタッフ陣容を整理し運営組織を形成 佃煮のりお個人運営から脱却図る 第2回オーディションも開催へ","representativeArticleId":"a_9066898b9b64e49784d08c6a","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"Norio Tsukudani\"],\"type\":\"announcement\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"written","firstSeenAt":"2026-09-07T00:45:24.000Z","lastSeenAt":"2026-09-07T10:30:00.000Z","updatedAt":"2026-09-07T10:55:10.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/96466","title":"VTuber事務所のりプロ、運営体制を一新　佃煮のりおの個人運営から3年がかりで組織体制を構築"},{"source":"MoguLive","url":"https://www.moguravr.com/noripro-new-management-norio-graduation/","title":"VTuber事務所「のりプロ」、運営組織体制を変更、佃煮のりおはクリエイティブアドバイザーに就任、犬山たまきはタレント業に専念"},{"source":"PANORA","url":"https://panora.tokyo/archives/155745","title":"VTuber事務所「のりプロ」 スタッフ陣容を整理し運営組織を形成 佃煮のりお個人運営から脱却図る 第2回オーディションも開催へ"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["Norio Tsukudani"],"type":"announcement","domain":"vtuber","is_roundup":false},"keyFacts":null}