{"rewrite":{"id":"r_4bd0eabbed23b769b2664b37","clusterId":"c_0becfbdd9c867ccaa767798c","slug":"vivant-and-sanrio-team-up-for-plush-figures-ahead-of-season-2","model":"deepseek-v4-flash","headline":"VIVANT and Sanrio Team Up for Plush Figures Ahead of Season 2","summary":"TBS drama VIVANT has launched a collaboration with Sanrio characters, featuring plush figures of Hello Kitty, Hangyodon, and others dressed as VIVANT characters. The merchandise is available now on TBS Shopping and at a pop-up shop in Tokyo Station. VIVANT's second season begins July 26.","whyItMatters":"The Sanrio collaboration is a cross-promotional push for VIVANT's upcoming second season, using the broad appeal of characters like Hello Kitty to attract new viewers.","webCardHtml":"\u003cp\u003eHello Kitty becomes \u0026#39;Nogi-ti,\u0026#39; a wandering Nogi in the desert, while Hangyodon transforms into a bearded Nozaki. My Melody appears as Kaoru in a white coat, Pompompurin as Drum, Cinnamoroll as Nokoru, and Kuromi as Kurosu. The plushies come with carabiners for attaching to bags. The pop-up shop at Tokyo Station Character Street runs through July 16. TBS Shopping also sells the plushies and other goods like stickers, keychains, and T-shirts.\u003c/p\u003e","blueskyPost":"The VIVANT x Sanrio collab is here with plush versions of Hello Kitty as Nogi, Hangyodon as Nozaki, and more. The pop-up is at Tokyo Station until July 16. Season 2 starts July 26.","twitterPost":"VIVANT x Sanrio collab plushies: Hello Kitty as Nogi, Hangyodon as Nozaki, My Melody as Kaoru, and more. Available now at TBS Shopping and Tokyo Station pop-up. Season 2 begins July 26.","threadsPost":null,"newsletterBlurb":"VIVANT has teamed up with Sanrio for a line of plush figures depicting characters like Hello Kitty and Hangyodon as VIVANT cast members. The collab includes a pop-up shop in Tokyo Station and online sales. The drama's second season premieres on July 26.","attributionJson":"[{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/07/10/100935.html\",\"title\":\"「乃木ティ！？」「ノザギョドン」日曜劇場「VIVANT」とサンリオキャラクターズが異色のコラボ！ファン必見の限定グッズが勢揃い！東京駅では期間限定ショップも開催中\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5801,"outputTokens":2195,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1783820388,"createdAt":"2026-07-12T01:37:04.000Z","publishedAt":"2026-07-12T01:37:28.000Z","updatedAt":"2026-07-12T01:37:04.000Z"},"cluster":{"id":"c_0becfbdd9c867ccaa767798c","canonicalTitle":"「乃木ティ！？」「ノザギョドン」日曜劇場「VIVANT」とサンリオキャラクターズが異色のコラボ！ファン必見の限定グッズが勢揃い！東京駅では期間限定ショップも開催中","representativeArticleId":"a_a2b1be08ac18e755fce007e6","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"VIVANT\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-10T11:40:02.000Z","lastSeenAt":"2026-07-10T11:40:02.000Z","updatedAt":"2026-07-12T01:37:29.000Z"},"attribution":[{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/07/10/100935.html","title":"「乃木ティ！？」「ノザギョドン」日曜劇場「VIVANT」とサンリオキャラクターズが異色のコラボ！ファン必見の限定グッズが勢揃い！東京駅では期間限定ショップも開催中"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["VIVANT"],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":null}