{"rewrite":{"id":"r_c1889f808ebedecd58ae99f1","clusterId":"c_c25da2768a118e4e1cf07cd7","slug":"virtual-market-2026-summer-draws-over-1-54-million-visitors-most-ever","model":"deepseek-v4-flash","headline":"Virtual Market 2026 Summer Draws Over 1.54 Million Visitors, Most Ever","summary":"HIKKY released the official report for Virtual Market 2026 Summer, its 16th edition held July 11 to 26, 2026. The event drew over 1.54 million total visitors, the highest ever. First-time attendees made up 24.1%, and 93.3% said they want to participate next time. The survey also found 84.9% of booth visitors had improved impressions of companies and 96.2% would choose products from companies they experienced.","whyItMatters":"The report shows corporate booth experiences at Vket drive brand favorability and purchase intent, with Fujikyu Railway's first-time exhibition drawing 10,000 Discord registrations in 16 days.","webCardHtml":"\u003cp\u003eThe 16th Virtual Market ran for 16 days in July and pulled in more than 1.54 million visitors, a record for the metaverse event. Organizer HIKKY\u0026#39;s visitor survey put first-time attendance at 24.1%, a sign that new users keep arriving as VRChat grows.\u003c/p\u003e\u003cp\u003eCorporate booths were the focus of the report. Asked which way of learning about companies they liked most, 72.6% of visitors picked freely experiencing booths at Vket, far ahead of video ads at 12% and TV commercials at 5.5%. After those experiences, 84.9% said their impression of the company improved and 96.2% said they would pick that company\u0026#39;s products when options were similar.\u003c/p\u003e\u003cp\u003eFirst-time exhibitor Fujikyu Railway launched the FUJIQ VIRTUAL PLAZA community and saw Discord participation pass 10,000 within about two weeks, plus about 10,000 new registrations to its official reservation service.\u003c/p\u003e","blueskyPost":"Virtual Market 2026 Summer pulled 1.54M visitors, its most ever. 84.9% of booth visitors said their view of companies improved, and 96.2% would choose products from brands they experienced. Fujikyu Railway's first Vket drew 10k Discord signups in 16 days.","twitterPost":"Virtual Market 2026 Summer hit 1.54M visitors, a record. Survey: 72.6% prefer experiencing booths over ads, 84.9% improved brand impressions, 96.2% would buy. Fujikyu Railway's first Vket brought 10k Discord members in 16 days.","threadsPost":null,"newsletterBlurb":"Virtual Market 2026 Summer drew over 1.54 million visitors, the most in the event's history. HIKKY's survey found corporate booths beat video ads and TV spots as a way to learn about brands, with 84.9% reporting improved impressions and 96.2% open to buying from exhibitors. First-time participant Fujikyu Railway saw 10,000 Discord registrations in 16 days.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/154036\",\"title\":\"「Virtual Market 2026 Summer」Official Report Released - Over 1.54 Million Visitors, the Most Ever\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4657,"outputTokens":721,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788032032,"createdAt":"2026-08-29T19:29:16.000Z","publishedAt":"2026-08-29T19:31:45.000Z","updatedAt":"2026-08-29T19:29:16.000Z"},"cluster":{"id":"c_c25da2768a118e4e1cf07cd7","canonicalTitle":"「バーチャルマーケット2026 Summer」公式開催レポートが公開　過去最多154万人超が来場","representativeArticleId":"a_c824255b8c753e18aec2996a","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"バーチャルマーケット2026 Summer\"],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-25T04:23:12.000Z","lastSeenAt":"2026-08-25T04:23:12.000Z","updatedAt":"2026-08-29T19:31:47.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/154036","title":"「バーチャルマーケット2026 Summer」公式開催レポートが公開　過去最多154万人超が来場"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["バーチャルマーケット2026 Summer"],"studios":[],"people":[],"type":"event","domain":"other","is_roundup":false},"keyFacts":null}