{"rewrite":{"id":"r_6bd8105eb90a37c3f84e006c","clusterId":"c_827a5271304f72b7bc846124","slug":"virtual-market-2026-summer-announces-first-exhibitor-batch","model":"deepseek-v4-flash","headline":"Virtual Market 2026 Summer Announces First Exhibitor Batch","summary":"HIKKY has announced the first batch of exhibitors for Virtual Market 2026 Summer, running July 11-26. The 16th edition introduces a customizable mascot named NUI, a VR voice-activated coaster, and two parareal venues themed after Akihabara and Broadway. Companies from amusement parks, apparel, disaster prevention, and finance are participating.","whyItMatters":"The expanding roster of non-endemic corporate exhibitors-including Fujikyu, Aoyama Shoji, and Nohmi Bosai-shows the metaverse event is maturing as a PR and fan-engagement platform beyond its creator-market origins.","webCardHtml":"\u003cp\u003eVirtual Market 2026 Summer, the 16th edition of HIKKY\u0026#39;s biannual metaverse event, will run for 16 days from July 11 to July 26. The first batch of exhibitors includes companies from amusement parks, apparel, disaster prevention, finance, and department stores-Fujikyu, Aoyama Shoji, and Nohmi Bosai among them-marking a broader corporate draw than earlier editions.\u003c/p\u003e\u003cp\u003eTwo parareal venues return: Akihabara, themed as a cyber city with familiar streets and a new customizable mascot named NUI, and Broadway, upgraded from the 2022 New York venue. Attractions include a VR coaster that accelerates with the user\u0026#39;s voice, a VR suit hero show, and a disaster prevention game.\u003c/p\u003e","blueskyPost":"Virtual Market 2026 Summer runs July 11-26. First exhibitor batch includes Fujikyu, Aoyama Shoji, Nohmi Bosai. New customizable mascot NUI debuts. Two parareal venues: Akihabara and Broadway.","twitterPost":"Virtual Market 2026 Summer runs July 11-26. First exhibitor batch includes Fujikyu, Aoyama Shoji, Nohmi Bosai. New customizable mascot NUI debuts. Two parareal venues: Akihabara and Broadway.","threadsPost":null,"newsletterBlurb":"HIKKY announced the first exhibitors for Virtual Market 2026 Summer, running July 11-26. The 16th edition introduces a customizable mascot named NUI and two parareal venues-Akihabara and Broadway-with attractions including a voice-activated VR coaster and a disaster prevention game. Corporate participants span amusement parks, apparel, disaster prevention, finance, and department stores.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/146758\",\"title\":\"First Batch of Exhibitors Announced for \\\"Virtual Market 2026 Summer\\\" - Diverse Companies Including Fujikyu, Aoyama Shoji, Nohmi Bosai Gather for the First Time\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4263,"outputTokens":644,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782607711,"createdAt":"2026-06-28T00:38:25.000Z","publishedAt":"2026-06-28T00:40:24.000Z","updatedAt":"2026-06-28T00:40:24.000Z"},"cluster":{"id":"c_827a5271304f72b7bc846124","canonicalTitle":"「バーチャルマーケット2026 Summer」出展企業第1弾が公開　富士急行、青山商事、能美防災など、多彩な企業が初集結","representativeArticleId":"a_fdd52215e4c5a41dacbdf97b","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-24T03:21:48.000Z","lastSeenAt":"2026-06-24T03:21:48.000Z","updatedAt":"2026-06-28T00:40:26.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/146758","title":"「バーチャルマーケット2026 Summer」出展企業第1弾が公開　富士急行、青山商事、能美防災など、多彩な企業が初集結"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"announcement","domain":"other","is_roundup":false},"keyFacts":["Virtual Market 2026 Summer runs for 16 days from July 11 to July 26.","The first batch of exhibitors includes Fujikyu, Aoyama Shoji, and Nohmi Bosai.","Two parareal venues return: Akihabara and Broadway, with a new customizable mascot named NUI.","Attractions include a VR coaster that accelerates with the user's voice, a VR suit hero show, and a disaster prevention game."]}