{"rewrite":{"id":"r_92d4ca41af8827d2c0d13091","clusterId":"c_04224d040ac39d2b6b36b24e","slug":"uyet-media-publishes-survey-on-official-and-authorized-vtuber-use-cases","model":"deepseek-v4-flash","headline":"uyet Media Publishes Survey on Official and Authorized VTuber Use Cases","summary":"uyet Inc. conducted an independent survey on official and authorized VTubers used by companies, organizations, and services for PR and promotional purposes. The report summarizes 62 cases confirmed as of April 2026, classifying them into seven activity styles, with the most common being product and service PR type.","whyItMatters":"The survey provides the first known structured classification of official and authorized VTubers, a category whose terminology and formats have not been standardized across industries.","webCardHtml":"\u003cp\u003eThe survey, conducted by uyet media between April 1 and 20, 2026, defines official and authorized VTubers as those whose status as representing a company, service, or organization can be confirmed. The 62 cases include active, graduated, and inactive VTubers, but exclude limited-term ambassadors and event-specific PR ambassadors. uyet classified the cases into seven activity styles based on the operating organization\u0026#39;s primary purpose, which is typically PR and awareness expansion. The most common category was product and service PR type, where VTubers act as the face of a corporate brand or specific offering. Other categories include regional PR, VTuberization of existing characters, and personification of services. The report is intended as reference material for companies and local governments considering appointing official or authorized VTubers.\u003c/p\u003e","blueskyPost":"uyet media published a survey of 62 official and authorized VTubers used by companies and orgs for PR, classified into 7 activity styles. Product/service PR type was most common.","twitterPost":"uyet media published a survey of 62 official and authorized VTubers used by companies and orgs for PR, classified into 7 activity styles. Product/service PR type was most common.","threadsPost":null,"newsletterBlurb":"uyet Inc. published a survey of 62 official and authorized VTubers used by companies, local governments, and organizations for PR and promotional purposes. The report classifies them into seven activity styles, with product and service PR being the most common. The survey aims to provide reference material for entities considering VTuber appointments.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/146465\",\"title\":\"uyet Conducts Independent Survey on Official and Authorized VTuber Use Cases, Publishes Report Summarizing 62 Cases\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4197,"outputTokens":542,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782101496,"createdAt":"2026-06-22T04:03:32.000Z","publishedAt":"2026-06-22T04:06:33.000Z","updatedAt":"2026-06-22T04:06:33.000Z"},"cluster":{"id":"c_04224d040ac39d2b6b36b24e","canonicalTitle":"uyet、公式・公認VTuberの活用事例を独自調査　62事例をまとめたレポートを公開","representativeArticleId":"a_28c9ed7fed60bc7bfccbc8b7","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"梶田大樹\"],\"type\":\"news\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-22T03:08:03.000Z","lastSeenAt":"2026-06-22T03:08:03.000Z","updatedAt":"2026-06-22T04:06:33.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/146465","title":"uyet、公式・公認VTuberの活用事例を独自調査　62事例をまとめたレポートを公開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["梶田大樹"],"type":"news","domain":"vtuber","is_roundup":false},"keyFacts":["uyet Inc. published a survey on official and authorized VTubers, summarizing 62 cases confirmed as of April 2026.","The survey defines official and authorized VTubers as those whose status representing a company, service, or organization can be confirmed.","The most common category among the 62 cases was product and service PR type, where VTubers act as the face of a corporate brand or specific offering.","The report classifies VTubers into seven activity styles, including regional PR, VTuberization of existing characters, and personification of services.","The survey was conducted by uyet media between April 1 and 20, 2026, and excludes limited-term ambassadors and event-specific PR ambassadors."]}