{"rewrite":{"id":"r_c0734bd6a547dd238c083cdd","clusterId":"c_b0beb6d88d9797ef5462caf3","slug":"uyet-and-hokota-city-launch-vtuber-city-promotion-project","model":"deepseek-v4-flash:free","headline":"uyet and Hokota City Launch VTuber City Promotion Project","summary":"On August 4, 2026, uyet, an IP content trading company based in Shibuya, Tokyo, and led by representative director Taiki Kajita, began a city promotion project with Hokota City, Ibaraki Prefecture, using VTubers. The project is part of the \"Machi Supa Channel Project,\" which aims to introduce VTuber fans, mainly in their teens to thirties, to towns they can support as a \"second or third hometown.\" The initiative has previously been implemented in eight municipalities, including Hokota City, Hachimantai City in Iwate Prefecture, and Niimi City in Okayama Prefecture. Participating talents include Inaba Haneru and Uruwashi Ririri from the VTuber agency Nanashi Inc. The project includes developing and selling collaborative products with local businesses, an agricultural experience event called \"~Minna de Kyoryoku!? Nochi Kaitaku Ensoku~\" for harvesting local specialties, two promotional live streams on YouTube scheduled for September 2026 and March 2027, and three vlog-style promotional videos planned for July 2026 and February 2027. Details on products and schedules are still being adjusted. Hokota City Mayor Shigeki Ikawa noted this is the third year of the collaboration, expressing hope that more people will visit the city.","whyItMatters":"The project marks the third consecutive year of the collaboration, as stated by Hokota City Mayor Shigeki Ikawa, indicating a sustained municipal investment in VTuber-driven promotion rather than a one-off campaign.","webCardHtml":"\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n  \u003cli\u003euyet is a joint project with Future Link Network (FLN), which is credited as a collaborator on the Machi Supa Channel Project. The two companies began the initiative together on August 4.\u003c/li\u003e\n  \u003cli\u003eThe project has now run in 10 municipalities total, not 8. The full list includes Hokota City, Hachimantai City in Iwate Prefecture, Niimi City in Okayama Prefecture, Kitakata City in Fukushima Prefecture, Tamana City in Kumamoto Prefecture, Tarui Town in Gifu Prefecture, Tsurui Village in Hokkaido, and Kawaguchi City in Saitama Prefecture.\u003c/li\u003e\n  \u003cli\u003eThe collaboration also includes accepting furusato tax donations for Hokota City, in addition to the product development, agricultural experience event, live streams, and vlog videos.\u003c/li\u003e\n  \u003cli\u003euyet describes itself as an \u0026#34;IP content general trading company\u0026#34; that handles VTuber production, audition support, and PR support for companies and local governments. Its other projects include \u0026#34;Virtual Bussan-ten\u0026#34; (virtual product fair).\u003c/li\u003e\n  \u003cli\u003eMayor Ikawa\u0026#39;s full statement says the initiative is \u0026#34;thanks to you, now in its third year\u0026#34; and that the performers including Inaba Haneru have been \u0026#34;widely conveying Hokota\u0026#39;s appeal to fans.\u0026#34; He said he believes \u0026#34;Hokota still has untapped potential.\u0026#34;\u003c/li\u003e\n  \u003cli\u003eThe official Machi Supa Channel Project website is home.machisupa.com, and its official X account is @machisupaPJ.\u003c/li\u003e\n  \u003cli\u003euyet is based in Shibuya, Tokyo, and led by representative director Taiki Kajita.\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e","blueskyPost":"Hokota City's VTuber promo enters year three, with Mayor Ikawa saying the city 'still has untapped potential.' New collab goods, farm tours, and streams are on the way.","twitterPost":"uyet and Hokota City are using VTubers to turn fans into 'second hometown' supporters. Eight municipalities have run the Machi Supa project so far. Will it boost furusato tax donations?","threadsPost":null,"newsletterBlurb":"uyet and Hokota City launched a VTuber-driven city promotion on August 4, part of the Machi Supa Channel Project. Inaba Haneru and Uruwashi Ririri will appear in streams, vlogs, and collab products, with the mayor marking the third year of the initiative.","attributionJson":"[{\"source\":\"MoguLive\",\"url\":\"https://www.moguravr.com/vtuber-hokotashi-city-promotion/\",\"title\":\"茨城県鉾田市の地域プロモーション企画に、VTuber因幡はねる、羽流鷲りりりが参加\"},{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/151212\",\"title\":\"uyet to Implement City Promotion Project Using VTubers with Hokota City, Ibaraki Prefecture from August 4\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":11316,"outputTokens":1458,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1785938971,"createdAt":"2026-08-05T14:03:59.000Z","publishedAt":"2026-08-05T14:07:23.000Z","updatedAt":"2026-08-05T14:03:59.000Z"},"cluster":{"id":"c_b0beb6d88d9797ef5462caf3","canonicalTitle":"uyet、茨城県鉾田市とともにVTuberを活用したシティプロモーション企画を8/4より実施","representativeArticleId":"a_aa70e8a25cfec4b65949392e","sourceCount":2,"writtenSourceCount":2,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"梶田大樹\"],\"type\":\"announcement\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-04T02:37:32.000Z","lastSeenAt":"2026-08-04T03:00:00.000Z","updatedAt":"2026-08-05T14:07:24.000Z"},"attribution":[{"source":"MoguLive","url":"https://www.moguravr.com/vtuber-hokotashi-city-promotion/","title":"茨城県鉾田市の地域プロモーション企画に、VTuber因幡はねる、羽流鷲りりりが参加"},{"source":"PANORA","url":"https://panora.tokyo/archives/151212","title":"uyet、茨城県鉾田市とともにVTuberを活用したシティプロモーション企画を8/4より実施"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["梶田大樹"],"type":"announcement","domain":"vtuber","is_roundup":false},"keyFacts":["uyet and Hokota City began the VTuber city promotion project on August 4, 2026.","The project is part of the \"Machi Supa Channel Project,\" previously implemented in eight municipalities including Hokota City.","Participating VTubers include Inaba Haneru and Uruwashi Ririri from the agency Nanashi Inc.","Two promotional live streams are scheduled for September 2026 and March 2027, and three vlog-style videos are planned for July 2026 and February 2027.","Hokota City Mayor Shigeki Ikawa stated this is the third year of the collaboration."]}