{"rewrite":{"id":"r_c0483d2c4186f0ca3cba3f34","clusterId":"c_c2bea970bb561477428ad341","slug":"umbrella-box-to-pick-official-ambassadors-via-showroom-starting-october-26","model":"deepseek-v4-1-flash","headline":"UMBRELLA BOX to Pick Official Ambassadors via SHOWROOM Starting October 26","summary":"Lamp entertainment announced that the streetwear brand UMBRELLA BOX will hold an official ambassador audition on the live streaming app SHOWROOM starting October 26, 2026. The selection process will be visible through streams and social media to expand brand recognition, create purchasing opportunities, and strengthen fan touchpoints. Streaming event selections are scheduled to be finalized on or after November 2.","whyItMatters":"The brand is treating the audition itself as the marketing channel, using an open selection process rather than a conventional campaign to build an audience before the ambassadors are even named.","webCardHtml":"\u003cp\u003eThe audition is produced by Lamp entertainment, the company behind UMBRELLA BOX, and will run on SHOWROOM rather than through a closed casting call. Additional judging slots may be added, and the schedule may shift.\u003c/p\u003e\u003cp\u003eUMBRELLA BOX launched in Kanagawa Prefecture in June 2025. Representative Daichi has described the brand as a place to belong that you can wear, built for people who feel they do not fit in anywhere. Selected ambassadors receive one item of their choice from the official online store.\u003c/p\u003e","blueskyPost":"UMBRELLA BOX turns its ambassador search into a public streaming run on SHOWROOM, with results visible through streams and social posts. The brand gets audition reach and buyer data from the same feed.","twitterPost":"UMBRELLA BOX is picking ambassadors through SHOWROOM streams, so the audition doubles as product exposure before November 2.","threadsPost":"UMBRELLA BOX is running its ambassador audition through SHOWROOM, with the process visible via streams and social media. That setup lets the brand turn the selection period into product exposure and fan contact, with streaming event selections set on or after November 2.","newsletterBlurb":"Streetwear brand UMBRELLA BOX will select its official ambassadors through a live streaming audition on SHOWROOM, starting October 26. Lamp entertainment is producing the project, which makes the selection process itself visible through streams and social media. Selections are scheduled to be finalized on or after November 2.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/436/4436422/?rss\",\"title\":\"Streetwear Brand \\\"UMBRELLA BOX\\\" to Hold \\\"Official Ambassador Audition\\\" Using Live Streaming App\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4662,"outputTokens":527,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789725566,"createdAt":"2026-09-18T09:54:20.000Z","publishedAt":"2026-09-18T09:58:23.000Z","updatedAt":"2026-09-18T09:58:23.000Z"},"cluster":{"id":"c_c2bea970bb561477428ad341","canonicalTitle":"ストリート系アパレルブランド「UMBRELLA BOX」、ライブ配信アプリを活用した「公式アンバサダーオーディション」を開催決定","representativeArticleId":"a_f017697df3e95dd1d19feed8","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"UMBRELLA BOX\"],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-18T08:00:00.000Z","lastSeenAt":"2026-09-18T08:00:00.000Z","updatedAt":"2026-09-18T09:58:21.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/436/4436422/?rss","title":"ストリート系アパレルブランド「UMBRELLA BOX」、ライブ配信アプリを活用した「公式アンバサダーオーディション」を開催決定"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["UMBRELLA BOX"],"studios":[],"people":[],"type":"event","domain":"figures","is_roundup":false},"keyFacts":null}