{"rewrite":{"id":"r_5827ca11d28cb3a1b6a2db19","clusterId":"c_038d94f50c5e7b32195747ef","slug":"ultra-store-limited-shop-with-sonic-puyo-puyo-persona-goods-opens-in-odaiba","model":"deepseek-v4-flash","headline":"ULTRA STORE Limited Shop With Sonic, Puyo Puyo, Persona Goods Opens in Odaiba","summary":"ULTRA PLANET opens ULTRA STORE at LED DAIBA STUDIO in DECKS Tokyo Beach from September 4 to 23, 2026. The limited shop carries over 500 products from five works, including anniversary goods for Sonic the Hedgehog and Puyo Puyo at 35 years and the Persona series at 30 years. A large LED screens work videos and original content themed on THE MOON, produced by Shuhei Matsuyama of enigma.","whyItMatters":"The shop frames goods sales as a location-based entertainment event, pairing anniversary merchandise with large-LED video presentations and a concurrent Odaiba digital stamp rally tied to Tokyo Joypolis' 30th anniversary.","webCardHtml":"\u003cp\u003eULTRA PLANET, with CA Sega Joypolis and LED TOKYO, opens the limited ULTRA STORE on the third floor of DECKS Tokyo Beach. The concept is STORE x LBE, merging merchandise sales with spatial presentations on large LEDs.\u003c/p\u003e\u003cp\u003eFive works supply the lineup: Sonic the Hedgehog and Puyo Puyo with 35th anniversary goods, the Persona series with 30th anniversary goods, plus TV anime Tokyo Revengers and Hypnosis Mic -Division Rap Battle-. Sega, Atlas, King Record, and Pony Canyon cooperate on the project.\u003c/p\u003e\u003cp\u003eThe in-store LED runs original video content titled THE MOON, produced by Shuhei Matsuyama of enigma, which frames digital moon viewing as an immersive, spaceship-like experience. Admission is free.\u003c/p\u003e","blueskyPost":"ULTRA STORE's 20-day run in Odaiba pairs Sonic the Hedgehog and Puyo Puyo at their 35-year marks with Persona at 30. The anniversary goods make the shop a checkpoint for two franchise milestones at once.","twitterPost":"ULTRA STORE opens for 20 days in Odaiba, stacking Sonic and Puyo Puyo's 35th anniversaries against Persona's 30th in one goods lineup.","threadsPost":"ULTRA STORE is a 20-day pop-up in Odaiba, but the real draw is the calendar math. Sonic the Hedgehog and Puyo Puyo both hit 35 years, Persona hits 30, and the shop carries anniversary goods for all three at once. That is a rare overlap of franchise milestones in a single retail space.","newsletterBlurb":"A limited ULTRA STORE opens in Odaiba from September 4 to 23, carrying over 500 products from five works. Sonic the Hedgehog and Puyo Puyo get 35th anniversary goods, the Persona series gets 30th anniversary items, and a large LED screens original THE MOON content. Admission is free.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/842/G084212/20260903044/\",\"title\":\"'ULTRA STORE,' which sells goods for 'Sonic' and 'Puyo Puyo' and more, opens in Odaiba from September 4 to 23\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4804,"outputTokens":702,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":null,"createdAt":"2026-09-03T10:41:47.000Z","publishedAt":"2026-09-03T10:45:03.000Z","updatedAt":"2026-09-03T10:45:03.000Z"},"cluster":{"id":"c_038d94f50c5e7b32195747ef","canonicalTitle":"「ソニック」や「ぷよぷよ」などのグッズを販売する「ULTRA STORE」，お台場で9月4日から23日までオープン","representativeArticleId":"a_8a3524953ff3333a7846a454","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Sonic\",\"Puyo Puyo\",\"ULTRA STORE\"],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-03T09:51:34.000Z","lastSeenAt":"2026-09-03T09:51:34.000Z","updatedAt":"2026-09-03T10:45:04.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/842/G084212/20260903044/","title":"「ソニック」や「ぷよぷよ」などのグッズを販売する「ULTRA STORE」，お台場で9月4日から23日までオープン"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Sonic","Puyo Puyo","ULTRA STORE"],"studios":[],"people":[],"type":"event","domain":"figures","is_roundup":false},"keyFacts":null}