{"rewrite":{"id":"r_e213033e0de643290ad209f4","clusterId":"c_b8601e8bb102e3b6f10f37ac","slug":"ucc-japan-opens-a-coffee-farm-on-roblox","model":"deepseek-v4-flash:free","headline":"UCC Japan Opens a Coffee Farm on Roblox","summary":"UCC Japan launched 'BECOME A COFFEE FARMER' on Roblox on August 5, 2026. The game lets players collect wild coffee, grow it on a farm, process it in a factory, and sell it. The company aims to familiarize young people with coffee and its production story.","whyItMatters":"UCC Japan is using Roblox to teach the next generation about coffee's journey from farm to cup, addressing sustainability issues like the '2050 problem'.","webCardHtml":"\u003cp\u003eUCC Japan presented its Roblox content \u0026#39;BECOME A COFFEE FARMER\u0026#39; at its Tokyo headquarters showroom in Aoyama on August 5, 2026. The game is now available on Roblox.\u003c/p\u003e\u003cp\u003eThe world has an exploration area and a farm area. Players collect wild coffee, plant and grow it, then process and roast the cherries in a factory before selling them. Up to nine players can share a server, and the farm includes a cafe space for chatting.\u003c/p\u003e\u003cp\u003eThe factory features mini-games for drying, sorting, and roasting coffee, with scores based on matching target colors. The company hopes to convey the labor behind coffee production and sustainability issues to younger players.\u003c/p\u003e","blueskyPost":"UCC Japan launched 'BECOME A COFFEE FARMER' on Roblox, letting players grow, process, and sell coffee while learning about its journey. The game is available now.","twitterPost":"UCC Japan's Roblox game 'BECOME A COFFEE FARMER' is out now. Players collect, grow, and roast coffee, with mini-games that teach the real process.","threadsPost":null,"newsletterBlurb":"UCC Japan launched 'BECOME A COFFEE FARMER' on Roblox, a game where players manage a coffee farm and learn about production. The company aims to connect with younger audiences on sustainability.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/612/G061218/20260805040/\",\"title\":\"UCC Japan Opens a Coffee Farm on 'Roblox'!? An Attempt to Make 'Coffee' a More Familiar Drink Using the Metaverse\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4605,"outputTokens":528,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786039193,"createdAt":"2026-08-06T17:57:15.000Z","publishedAt":"2026-08-06T17:58:43.000Z","updatedAt":"2026-08-06T17:57:15.000Z"},"cluster":{"id":"c_b8601e8bb102e3b6f10f37ac","canonicalTitle":"UCCジャパンが「Roblox」上にコーヒー農園を開設!?　メタバースを活用して「コーヒー」をもっと身近な飲み物にする試み","representativeArticleId":"a_f46f36c3cffa12ceff809613","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Roblox\",\"BECOME A COFFEE FARMER\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-05T10:33:20.000Z","lastSeenAt":"2026-08-05T10:33:20.000Z","updatedAt":"2026-08-06T17:58:43.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/612/G061218/20260805040/","title":"UCCジャパンが「Roblox」上にコーヒー農園を開設!?　メタバースを活用して「コーヒー」をもっと身近な飲み物にする試み"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Roblox","BECOME A COFFEE FARMER"],"studios":[],"people":[],"type":"announcement","domain":"games","is_roundup":false},"keyFacts":null}