{"rewrite":{"id":"r_59bea648fa34c14c48818de0","clusterId":"c_3051ce2f26708b942cb3f35d","slug":"tom-holland-s-spider-man-and-lionel-messi-team-up-in-promo-video","model":"deepseek-v4-flash","headline":"Tom Holland's Spider-Man and Lionel Messi Team Up in Promo Video","summary":"A new promotional video for Spider-Man: Brand New Day shows Tom Holland's Peter Parker encountering Lionel Messi at a New York cafe. Messi uses a Spider-Man tracking app, then web-swings with the hero. The film releases July 31 simultaneously in Japan and the US.","whyItMatters":"The crossover ties the film's July 31 release to the ongoing World Cup, leveraging Messi's global profile and Argentina's round-of-16 match on July 4.","webCardHtml":"\u003cp\u003eThe fourth Spider-Man film, \u003ci\u003eSpider-Man: Brand New Day\u003c/i\u003e, is getting a promotional boost from soccer star Lionel Messi. In the newly released video, Messi uses an in-universe app called Spidey Tracker to find Spider-Man, leading to a web-swinging sequence through New York streets. The film opens July 31 in Japan and the US. Separately, Tom Holland, during a Madrid press stop, praised Argentine teammate Julian Alvarez, whose spider-themed goal celebration earned him the nickname La Araña. Messi\u0026#39;s Argentine squad faces Cape Verde in the World Cup round of 16 on July 4.\u003c/p\u003e","blueskyPost":"The promo confirms Messi is canon to the MCU. Sony is treating his cameo as a plot device, not a post-credits gag.","twitterPost":"Messi is canon in the MCU. Sony uses his cameo as a plot device, not a post-credits gag.","threadsPost":"The promo confirms Messi is canon to the MCU. Sony is using his cameo as a plot device within the film's narrative, not a post-credits joke. That changes how the scene functions in the story.","newsletterBlurb":"A new promo video for Spider-Man: Brand New Day features a dream collaboration between Tom Holland's Peter Parker and Lionel Messi. Messi uses a Spider-Man tracking app and joins the hero for a web-swing through New York. The film hits theaters July 31.","attributionJson":"[{\"source\":\"Cinema Today\",\"url\":\"https://www.cinematoday.jp/news/N0155611\",\"title\":\"'Spider-Man: BND' Tom Holland and 'God' Messi in Dream Collaboration: Web-Swinging Together in NYC Streets\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":3788,"outputTokens":489,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782873653,"createdAt":"2026-07-01T02:36:01.000Z","publishedAt":"2026-07-01T02:39:50.000Z","updatedAt":"2026-07-01T02:39:50.000Z"},"cluster":{"id":"c_3051ce2f26708b942cb3f35d","canonicalTitle":"『スパイダーマン：BND』トム・ホランド＆“神”メッシが夢の共演　NYの街で一緒にウェブスイング","representativeArticleId":"a_de00ef32b9de22147c17323f","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[\"Spider-Man: Brand New Day\"],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"Tom Holland\",\"Lionel Messi\"],\"type\":\"release\",\"domain\":\"anime\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-01T02:00:18.000Z","lastSeenAt":"2026-07-02T02:00:00.000Z","updatedAt":"2026-07-02T02:03:23.000Z"},"attribution":[{"source":"Cinema Today","url":"https://www.cinematoday.jp/news/N0155618","title":"『スパイダーマン：BND』IMAX上映決定！初日0時から日本最速公開"}],"entities":{"anime_titles":["Spider-Man: Brand New Day"],"manga_titles":[],"work_titles":[],"studios":[],"people":["Tom Holland","Lionel Messi"],"type":"release","domain":"anime","is_roundup":false},"keyFacts":["The promotional video shows Tom Holland's Peter Parker encountering Lionel Messi at a New York cafe.","Messi uses an in-universe app called Spidey Tracker to find Spider-Man, then web-swings with the hero.","Spider-Man: Brand New Day releases July 31 simultaneously in Japan and the US.","Tom Holland, during a Madrid press stop, praised Argentine teammate Julian Alvarez, whose spider-themed goal celebration earned him the nickname La Araña.","Messi's Argentine squad faces Cape Verde in the World Cup round of 16 on July 4."]}