{"rewrite":{"id":"r_6e326f5a32d285330fc83c2b","clusterId":"c_8f5d430afcd32ec022c52fcd","slug":"toei-launches-eterna-animation-with-original-short-foxing-kitsune-tsuki","model":"deepseek-v4-flash:free","headline":"Toei Launches Eterna Animation With Original Short Foxing: Kitsuné-tsuki","summary":"Toei Animation established Eterna Animation in 2025 as an in-house production brand for original IP development. Its first production, the short film Foxing: Kitsuné-tsuki, premiered at the Fantasia International Film Festival in Montreal. Director Takeru Shinozuka, a veteran animator, makes his directorial debut with the film.","whyItMatters":"Eterna Animation marks Toei's push to develop original works and nurture new talent through short films, a departure from its focus on major franchises.","webCardHtml":"\u003cp\u003eToei Animation has launched Eterna Animation, a new in-house production brand established in 2025 and launched this year. The brand is described as a strategic hub for original IP development, guided by five principles: originality, exclusivity, artistry, decency, and quality.\u003c/p\u003e\u003cp\u003eEterna\u0026#39;s first production is the original short film Foxing: Kitsuné-tsuki, which premiered this month at the Fantasia International Film Festival in Montreal. Director Takeru Shinozuka, a veteran animator known for work on Digimon and One Piece Fan Letter, makes his directorial debut with the film. It follows Shinano, a junior character designer at a commercial anime studio, as she navigates her own creative impulses against industry expectations, with a mischievous masked fox doodle as her companion.\u003c/p\u003e\u003cp\u003eProducer Yoshihide Moriyama said the brand aims to create a sustainable path for new creative voices, starting with short films as a way to develop original works from the ground up.\u003c/p\u003e","blueskyPost":"Toei Animation's Eterna Animation is a brand for original IP, but its first film is a directorial debut. The studio is betting on new talent to build franchises from scratch.","twitterPost":"Toei Animation's new original IP brand Eterna Animation launches with a director's debut feature, signaling reliance on fresh talent.","threadsPost":"Toei Animation's Eterna Animation is for original IP, but its first film is a directorial debut. That's a deliberate bet on new talent to create franchises without existing source material.","newsletterBlurb":"Toei Animation has launched Eterna Animation, a new in-house brand for original IP development. Its first production, the short film Foxing: Kitsuné-tsuki, premiered at Fantasia, directed by veteran animator Takeru Shinozuka.","attributionJson":"[{\"source\":\"Cartoon Brew\",\"url\":\"https://www.cartoonbrew.com/studios/eterna-animation-toei-takeru-shinozuka-yoshihide-moriyama-265051.html\",\"title\":\"Toei Launches Eterna Animation With Original Short 'Foxing: Kitsuné-tsuki'\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4687,"outputTokens":640,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786117342,"createdAt":"2026-08-07T15:35:21.000Z","publishedAt":"2026-08-07T15:36:44.000Z","updatedAt":"2026-08-07T15:35:21.000Z"},"cluster":{"id":"c_8f5d430afcd32ec022c52fcd","canonicalTitle":"Toei Launches Eterna Animation With Original Short ‘Foxing: Kitsuné-tsuki’","representativeArticleId":"a_05e5dda0c82c33963e0b6c5b","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[\"Foxing: Kitsuné-tsuki\"],\"manga_titles\":[],\"work_titles\":[],\"studios\":[\"Toei Animation\"],\"people\":[\"Takeru Shinozuka\",\"Yoshihide Moriyama\"],\"type\":\"announcement\",\"domain\":\"anime\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-30T15:26:12.000Z","lastSeenAt":"2026-07-30T15:26:12.000Z","updatedAt":"2026-08-07T15:36:44.000Z"},"attribution":[{"source":"Cartoon Brew","url":"https://www.cartoonbrew.com/studios/eterna-animation-toei-takeru-shinozuka-yoshihide-moriyama-265051.html","title":"Toei Launches Eterna Animation With Original Short ‘Foxing: Kitsuné-tsuki’"}],"entities":{"anime_titles":["Foxing: Kitsuné-tsuki"],"manga_titles":[],"work_titles":[],"studios":["Toei Animation"],"people":["Takeru Shinozuka","Yoshihide Moriyama"],"type":"announcement","domain":"anime","is_roundup":false},"keyFacts":null}