{"rewrite":{"id":"r_7b73f600b56b8a75976b1967","clusterId":"c_913e93aa04ea8eb18dcf0f7f","slug":"the-birth-of-kitaro-film-teams-with-gokurakuyu-spa-chain-for-gegege-no-yu-collab","model":"deepseek-v4-flash","headline":"The Birth of Kitaro Film Teams With Gokurakuyu Spa Chain for 'GeGeGe No Yu' Collab","summary":"The movie 'The Birth of Kitaro: The Mystery of GeGeGe' will collaborate with the Gokurakuyu and RAKU SPA chain from June 18 to July 7 at 16 locations. The campaign includes themed baths, original goods, menu items, in-store announcements by Kitaro's father (voiced by Toshihiko Seki), and a sticker rally.","whyItMatters":"The collaboration ties the 100th-anniversary feature film to a real-world promotional event with exclusive merchandise and themed experiences at a major spa chain.","webCardHtml":"\u003cp\u003eThe campaign, called 'GeGeGe no Yu', will run from June 18 to July 7 at 16 Gokurakuyu and RAKU SPA locations. Newly drawn illustrations show Kitaro's father and Mizuki in bathrobes. Four rotating themed baths-Kitaro's Father Bath, Mizuki Bath, Kitaro \u0026 Eyeball Dad Bath, and Neko Musume Bath-will appear on a per-store schedule. Original goods such as muffler towels, acrylic stands, can badges, and hot spring manju will be sold in-store and online from June 18. A sticker rally lets customers exchange stickers for coasters, with a complete set requiring 20 stickers. In-store announcements by Kitaro's father, voiced by Toshihiko Seki, will play at the venues.\u003c/p\u003e","blueskyPost":"The Birth of Kitaro's spa collab runs 16 locations across two chains, not a single flagship. The sticker rally and in-store voice announcements push repeat visits more than the themed baths alone.","twitterPost":"The Birth of Kitaro's spa collab spans 16 locations. The sticker rally and voice announcements by Kitaro's father are the repeat-visit hooks, not the baths.","threadsPost":"The Birth of Kitaro's spa collab covers 16 locations across Gokurakuyu and RAKU Spa. The sticker rally and in-store announcements by Kitaro's father (Toshihiko Seki) are designed to pull repeat visits. The bath themes are the draw, but the mechanics are the retention strategy.","newsletterBlurb":"The movie 'The Birth of Kitaro: The Mystery of GeGeGe' is partnering with the Gokurakuyu and RAKU SPA chain for a themed campaign from June 18 to July 7. The collaboration includes rotating character baths, exclusive merchandise, a sticker rally, and in-store audio announcements by Kitaro's father, voiced by Toshihiko Seki.","attributionJson":"[{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/2606022o\",\"title\":\"Movie 'The Birth of Kitaro: The Mystery of GeGeGe' Collaboration with Gokurakuyu and RAKU SPA to be Held from June 18; Collab Baths like 'Kitaro \\u0026 Eyeball Dad Bath' and Various Collab Goods, In-Store Announcement by Kitaro's Father (CV: Toshihiko Seki)\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4401,"outputTokens":727,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1780386212,"createdAt":"2026-06-02T07:34:28.000Z","publishedAt":"2026-06-02T07:38:27.000Z","updatedAt":"2026-06-02T07:38:27.000Z"},"cluster":{"id":"c_913e93aa04ea8eb18dcf0f7f","canonicalTitle":"映画『鬼太郎誕生 ゲゲゲの謎』と極楽湯・RAKU SPAのコラボが6月18日より開催決定。「鬼太郎＆目玉おやじの湯」などのコラボ風呂やコラボグッズが多数展開、鬼太郎の父（CV:関俊彦）による館内放送も","representativeArticleId":"a_4a768226d90a1ab16c5c2caa","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[\"Gegege no Kitarō\",\"Kitarō Tanjō: Gegege no Nazo\"],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"Seki Toshihiko\"],\"type\":\"event\",\"domain\":\"anime\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-02T06:54:13.000Z","lastSeenAt":"2026-06-02T06:54:13.000Z","updatedAt":"2026-06-02T07:38:27.000Z"},"attribution":[{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/2606022o","title":"映画『鬼太郎誕生 ゲゲゲの謎』と極楽湯・RAKU SPAのコラボが6月18日より開催決定。「鬼太郎＆目玉おやじの湯」などのコラボ風呂やコラボグッズが多数展開、鬼太郎の父（CV:関俊彦）による館内放送も"}],"entities":{"anime_titles":["Gegege no Kitarō","Kitarō Tanjō: Gegege no Nazo"],"manga_titles":[],"work_titles":[],"studios":[],"people":["Seki Toshihiko"],"type":"event","domain":"anime","is_roundup":false},"keyFacts":["The 'GeGeGe no Yu' collaboration between the film 'The Birth of Kitaro: The Mystery of GeGeGe' and the Gokurakuyu and RAKU SPA chain runs from June 18 to July 7 at 16 locations.","Four rotating themed baths are featured: Kitaro's Father Bath, Mizuki Bath, Kitaro \u0026 Eyeball Dad Bath, and Neko Musume Bath, with a per-store schedule.","Original goods for sale include muffler towels, acrylic stands, can badges, and hot spring manju, available in-store and online from June 18.","A sticker rally allows customers to exchange stickers for coasters, with a complete set requiring 20 stickers.","In-store announcements by Kitaro's father, voiced by Toshihiko Seki, will play at the venues."]}