{"rewrite":{"id":"r_9bb0b86cf901f7bea111969d","clusterId":"c_f787e4d2d0d3cf7a073526ff","slug":"the-apothecary-diaries-teams-with-vasara-and-kabukiza-for-kimono-campaign","model":"deepseek-v4-flash","headline":"The Apothecary Diaries Teams With VASARA and Kabukiza for Kimono Campaign","summary":"The TV anime The Apothecary Diaries is collaborating with Kimono Rental VASARA and Kabukiza for a campaign running from Tuesday, September 15, 2026, to Saturday, October 31, 2026. The campaign features newly drawn illustrations of Maomao, Jinshi, Xiaolan, and Shisui wearing kimono, a departure from the series' usual Chinese-style court attire. The illustrations depict the four characters heading out into the city in Japanese clothing. The collaboration includes original goods sales, character panel displays, and a limited rental plan. The rental plan costs 4,840 yen including tax and includes an original acrylic stand with a Kabukiza background, which can be combined with separately sold character acrylic stands to form a diorama. Original goods, including trading can badges, acrylic keychains, and muffler towels, are available for purchase without using the rental plan. Pre-orders for goods begin at 11:00 on September 15, 2026, at the Shochiku Store anime Froovie, with shipping scheduled from mid-December 2026. Character panels will be displayed at select VASARA stores and at Kabukiza's B2 floor Kobikicho Plaza.","whyItMatters":"The collaboration connects the Chinese-style court setting of The Apothecary Diaries with Japanese traditional performing arts through the shared culture of telling characters through costumes, a framing both the anime and Kabukiza uphold.","webCardHtml":"\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n  \u003cli\u003eMaomao wears a soft green kimono, Jinshi a calm indigo outfit, and Xiaolan and Shisui appear side by side in different presentations, per the newly drawn art.\u003c/li\u003e\n  \u003cli\u003eThe campaign runs at three locations with different content: VASARA stores nationwide (rental, goods, panels), Kabukiza B2 floor Kobikicho Plaza (goods, panels, wall stickers, posters), and Shochiku Kabukiya Honpo Tokyo Main Store (goods only).\u003c/li\u003e\n  \u003cli\u003eGoods are not sold at Shochiku Kabukiya Honpo Kobikicho Plaza Store on Kabukiza B2 floor, and the limited novelty gift is only distributed at VASARA stores, not at Kabukiza or the Tokyo Main Store.\u003c/li\u003e\n  \u003cli\u003ePanels of Maomao and Jinshi appear at 19 VASARA stores including Asakusa Main, Ginza, Akihabara, Shibuya, Shinjuku Station Front, and Kyoto Station Front; only the Asakusa Sumidagawa Store (also called Sensoji Temple Store) adds Xiaolan and Shisui panels.\u003c/li\u003e\n  \u003cli\u003eKabukiza displays wall stickers and posters using the new illustration on its B2 and 5th floors.\u003c/li\u003e\n  \u003cli\u003eThe rental plan costs 4,840 yen (4,400 yen excluding tax) and includes the Kabukiza-background acrylic stand; character acrylic stands are sold separately and are not included in the plan.\u003c/li\u003e\n  \u003cli\u003eTrading goods include can badges (12 types, with one rare glitter design that cannot be completed in a single box of 9), acrylic keychains, acrylic cards, bromides, and mini character acrylic blocks.\u003c/li\u003e\n  \u003cli\u003eOther goods include acrylic stands (1,980 yen), mini acrylic stands, sticker sets of 2, clear file sets, rigid bromide cases sized for trading bromides, drawstring pouches, muffler towels, and a B2 tapestry.\u003c/li\u003e\n  \u003cli\u003ePre-orders run from 11:00 on September 15 to 23:59 on October 31 at Shochiku Store anime Froovie, with shipping from mid-December 2026.\u003c/li\u003e\n  \u003cli\u003eThe anime has surpassed 57 million copies in cumulative circulation worldwide; the third season airs in two consecutive cours from October 2, 2026, and the first theatrical film releases December 11, 2026.\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e","blueskyPost":"The Apothecary Diaries characters trade court robes for kimono in a new VASARA x Kabukiza campaign. Maomao in soft green, Jinshi in indigo, and the full four-character panel set only at Asakusa Sumidagawa Store.","twitterPost":"A 4,840 yen rental plan gets you an acrylic diorama stand with Kabukiza in the background. The novelty gift is only at VASARA stores, not at Kabukiza itself. Campaign runs September 15 to October 31.","threadsPost":null,"newsletterBlurb":"The Apothecary Diaries is getting a kimono makeover. A three-way collaboration with Kimono Rental VASARA and Kabukiza brings new illustrations of Maomao, Jinshi, Xiaolan, and Shisui, plus goods, panels, and a rental plan with an acrylic diorama. Runs September 15 to October 31.","attributionJson":"[{\"source\":\"Nijimen\",\"url\":\"https://nijimen.kusuguru.co.jp/topics/632798\",\"title\":\"'The Apothecary Diaries' Maomao and Jinshi in Kimono Are Too Precious♪ VASARA × Kabukiza Collaboration Opens September 15!\"},{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/08/29/102487.html\",\"title\":\"The Apothecary Diaries: Maomao, Jinshi and Others in Kimono Style! Collaboration with Kimono Rental VASARA x Kabukiza Features Exclusive Goods and Character Panel Displays\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":14282,"outputTokens":1792,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787970623,"createdAt":"2026-08-29T02:19:24.000Z","publishedAt":"2026-08-29T02:21:44.000Z","updatedAt":"2026-08-29T02:19:24.000Z"},"cluster":{"id":"c_f787e4d2d0d3cf7a073526ff","canonicalTitle":"『薬屋のひとりごと』着物姿の猫猫と壬氏が尊すぎ♪VASARA×歌舞伎座とのコラボが9月15日開幕！","representativeArticleId":"a_0963f17920bf8e1788e3c0ab","sourceCount":2,"writtenSourceCount":2,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[\"The Apothecary Diaries\"],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-28T04:00:39.000Z","lastSeenAt":"2026-08-29T02:00:04.000Z","updatedAt":"2026-08-29T02:21:45.000Z"},"attribution":[{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/08/29/102487.html","title":"「薬屋のひとりごと」猫猫、壬氏らが着物姿で小粋に♪ 着物レンタルVASARA×歌舞伎座のコラボで限定グッズ＆キャラパネル展示など"},{"source":"Nijimen","url":"https://nijimen.kusuguru.co.jp/topics/632798","title":"『薬屋のひとりごと』着物姿の猫猫と壬氏が尊すぎ♪VASARA×歌舞伎座とのコラボが9月15日開幕！"}],"entities":{"anime_titles":["The Apothecary Diaries"],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"event","domain":"figures","is_roundup":false},"keyFacts":["The Apothecary Diaries collaboration with Kimono Rental VASARA and Kabukiza runs from Tuesday, September 15, 2026, to Saturday, October 31, 2026.","The limited rental plan costs 4,840 yen including tax and includes an original acrylic stand with a Kabukiza background.","Character panels of Maomao and Jinshi appear at 19 VASARA stores, with the Asakusa Sumidagawa Store also displaying panels of Xiaolan and Shisui.","Goods pre-orders begin at 11:00 on September 15, 2026, at the Shochiku Store anime Froovie, with shipping scheduled from mid-December 2026.","The Apothecary Diaries TV anime third season begins airing Friday, October 2, 2026, and a theatrical film is scheduled for release Friday, December 11, 2026."]}