{"rewrite":{"id":"r_895a7477795821174110b9ed","clusterId":"c_62174ab1c1b30f40da74fdfb","slug":"telecy-presents-causal-inference-for-tv-cm-measurement-at-yans2026","model":"deepseek-v4-flash","headline":"TELECY Presents Causal Inference for TV CM Measurement at YANS2026","summary":"TELECY, a CARTA HOLDINGS group company, presented its data science work at YANS2026 in Sendai. Visitors focused on how the company estimates TV CM effectiveness with difference-in-differences, comparing broadcast and non-broadcast areas to build counterfactual numbers. TELECY also helped judge and award the CARTA HOLDINGS Award to Toyota Technological Institute researchers for a QA data augmentation method that preserves the original dataset's evaluation perspective.","whyItMatters":"The booth's most-discussed topic was how to estimate TV CM effects, a problem researchers noted is harder than digital ad measurement, and TELECY's answer is a patented difference-in-differences method.","webCardHtml":"\u003cp\u003eTELECY\u0026#39;s booth centered on two patented methods: Sequential Response Analysis (patent 7112816) and Direct Response Analysis (patent 7651769), which power the TELECY Analytics TV CM measurement tool. The company also showed Lightning MMM, a Marketing Mix Modeling tool that spans offline and digital advertising, and an AI agent that collects past broadcast data and drafts proposal materials for pre-broadcast analysis.\u003c/p\u003e\u003cp\u003eThe CARTA HOLDINGS Award went to Ryo Kojima and Makoto Miwa of Toyota Technological Institute for a controllable QA data augmentation method that keeps the evaluation perspective and distribution of the original dataset. TELECY engineers joined the judging, and the selection cited the method\u0026#39;s schema design across category and LLM performance axes.\u003c/p\u003e","blueskyPost":"TELECY brought its TV CM measurement work to YANS2026 in Sendai, where young researchers focused on how the company estimates ad effects with difference-in-differences. The CARTA HOLDINGS Award went to Toyota Technological Institute researchers for a QA data augmentation method.","twitterPost":"TELECY presented at YANS2026 in Sendai, drawing interest in its difference-in-differences method for estimating TV CM effects. The CARTA HOLDINGS Award went to Toyota Technological Institute researchers for a QA data augmentation method.","threadsPost":null,"newsletterBlurb":"TELECY, a CARTA HOLDINGS group company, presented its TV CM measurement work at YANS2026 in Sendai, where young researchers focused on the company's difference-in-differences approach to estimating ad effects. The company also awarded the CARTA HOLDINGS Award to Toyota Technological Institute researchers for a QA data augmentation method.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/433/4433156/?rss\",\"title\":\"TV CM Effects Can Be Measured: TELECY's Causal Inference Draws Young Researchers' Interest at YANS2026\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5682,"outputTokens":3189,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788850160,"createdAt":"2026-09-08T06:46:57.000Z","publishedAt":"2026-09-08T06:48:20.000Z","updatedAt":"2026-09-08T06:48:20.000Z"},"cluster":{"id":"c_62174ab1c1b30f40da74fdfb","canonicalTitle":"「テレビCMの効果は計測できる」YANS2026で若手研究者の関心を集めたテレシーの因果推論","representativeArticleId":"a_6298087951a84d48c93c0049","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-08T03:10:00.000Z","lastSeenAt":"2026-09-08T03:10:00.000Z","updatedAt":"2026-09-08T06:48:20.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/433/4433156/?rss","title":"「テレビCMの効果は計測できる」YANS2026で若手研究者の関心を集めたテレシーの因果推論"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"event","domain":"industry","is_roundup":false},"keyFacts":null}