{"rewrite":{"id":"r_6ce174d6bd191c3201777405","clusterId":"c_670fcf75b4b67ee0ec1cb3b8","slug":"sushiro-and-hello-kitty-announce-first-collaboration-with-two-phase-event","model":"deepseek-v4-flash","headline":"Sushiro and Hello Kitty Announce First Collaboration With Two-Phase Event","summary":"Sushiro, the conveyor belt sushi chain, announced its first collaboration with Sanrio's Hello Kitty on July 17. The promotion will run in two phases: the first from July 29 and the second from August 19 at Sushiro locations nationwide. The theme is \"KAWAUMA HELLO KITTY,\" with the concept \"Cute Hello Kitty meets Sushiro's 'Delicious!'\" Phase 1 includes sushi with collaboration picks (8 types) such as mala-style longfin tuna with fried onion, squid with plum and shiso, and shrimp with negitoro wrap. A dessert with collaboration stickers, apple mille crêpe Melba, is also available. Phase 2 offers sushi with clear picks (8 types) including large shrimp and squid with negitoro wrap, plus a dessert with seals, warabimochi and university sweet potato. Additional goods include a Tsukuro Set with a zipper pouch or mini charm, collaboration sheets, and soft drinks with mascots. Special collaboration stores will open in Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka. An SNS campaign will award 20 winners digital meal vouchers.","whyItMatters":"The collaboration marks Sushiro's first tie-up with Sanrio's Hello Kitty, targeting the summer vacation crowd with a mix of themed menu items and collectible goods.","webCardHtml":"\u003cp\u003eThe collaboration centers on the theme \u0026#34;KAWAUMA HELLO KITTY,\u0026#34; a portmanteau of \u0026#34;kawaii\u0026#34; (cute) and \u0026#34;umai\u0026#34; (delicious). Sushiro\u0026#39;s press release says the concept is \u0026#34;Cute Hello Kitty meets Sushiro\u0026#39;s \u0026#39;Delicious!\u0026#39;\u0026#34; Each phase features eight types of sushi picks or clear picks, plus stickers or seals that can be collected in an album. The Tsukuro Set, common to both phases, includes a collaboration sheet (5 types). Phase 1 adds a zipper pouch (4 types), and Phase 2 adds a mini charm (4 types). Soft drinks come with one of nine mascot designs (including secret types).\u003c/p\u003e\u003cp\u003eFive special collaboration stores will be set up in Tokyo, Kanagawa, Aichi, Osaka, and Fukuoka prefectures. Some locations with the large touch display \u0026#34;Dejiro\u0026#34; will show a \u0026#34;Hello Kitty Mode\u0026#34; during the campaign. An SNS campaign on X (formerly Twitter) will give 20 randomly selected participants digital meal vouchers usable at Sushiro.\u003c/p\u003e","blueskyPost":"Hello Kitty sushi picks? Sushiro's first collab with Sanrio's star includes picks shaped like Hello Kitty on sushi, plus stickers, seals, and a 'Hello Kitty Mode' on touch screens.","twitterPost":"The collab is split into two phases: Phase 1 (July 29) offers mala-style tuna with fried onion; Phase 2 (Aug 19) brings large shrimp. Collect 8 types of picks each phase.","threadsPost":null,"newsletterBlurb":"Sushiro and Hello Kitty are teaming up for the first time. Starting July 29, the sushi chain will offer themed menu items and collectible goods in two phases. The collaboration includes special stores and an SNS giveaway.","attributionJson":"[{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/?p=1585333\",\"title\":\"Sushiro and Hello Kitty First Collaboration! First Phase from July 29, Second Phase from August 19. Collaboration themed 'KAWAUMA HELLO KITTY', with the concept 'Cute Hello Kitty meets Sushiro's \\\"Delicious!\\\"'\"},{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/2607172a\",\"title\":\"「スシロー」と「ハローキティ」が初コラボ！7月29日より第1弾、8月19日より第2弾が開催へ。「KAWAUMA HELLO KITTY」をテーマに、そして「かわいいハローキティが、スシローの\\\"うまい！\\\"に出会った」をコンセプトにコラボ\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":7140,"outputTokens":2189,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1784269180,"createdAt":"2026-07-17T06:08:34.000Z","publishedAt":"2026-07-17T06:12:28.000Z","updatedAt":"2026-07-17T06:08:34.000Z"},"cluster":{"id":"c_670fcf75b4b67ee0ec1cb3b8","canonicalTitle":"「スシロー」と「ハローキティ」が初コラボ！7月29日より第1弾、8月19日より第2弾が開催へ。「KAWAUMA HELLO KITTY」をテーマに、そして「かわいいハローキティが、スシローの“うまい！”に出会った」をコンセプトにコラボ","representativeArticleId":"a_6d27274c8e3628c6cd18df3e","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"KAWAUMA HELLO KITTY\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-17T02:21:50.000Z","lastSeenAt":"2026-07-17T02:21:50.000Z","updatedAt":"2026-07-17T06:12:29.000Z"},"attribution":[{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/?p=1585333","title":"「スシロー」と「ハローキティ」が初コラボ！7月29日より第1弾、8月19日より第2弾が開催へ。「KAWAUMA HELLO KITTY」をテーマに、そして「かわいいハローキティが、スシローの“うまい！”に出会った」をコンセプトにコラボ"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["KAWAUMA HELLO KITTY"],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":["Sushiro announced the collaboration on July 17, 2026.","The first phase runs from July 29, 2026, and the second from August 19, 2026.","The collaboration theme is \"KAWAUMA HELLO KITTY\" with the concept \"Cute Hello Kitty meets Sushiro's 'Delicious!'\"","Special collaboration stores will be set up at five locations in Japan.","An SNS campaign will give 20 winners digital meal vouchers."]}