{"rewrite":{"id":"r_e7ace06b92ce3ede75cc90ba","clusterId":"c_9e9211e5e3de5f359870e788","slug":"survey-half-of-steam-users-hesitate-to-buy-at-mixed-reviews","model":"deepseek-v4-flash:free","headline":"Survey: Half of Steam Users Hesitate to Buy at Mixed Reviews","summary":"GameDiscoverCo surveyed 3,800 Steam users on how user reviews affect purchase intent. About half said they are less inclined to buy when the review status is Mixed or lower. The survey also found that 91.9% of respondents regularly check reviews before purchasing, with 40.5% always checking.","whyItMatters":"The survey reinforces that Steam's review status display itself is a major sales factor, with purchase intent dropping sharply at the Mixed threshold.","webCardHtml":"\u003cp\u003eGameDiscoverCo\u0026#39;s survey of 3,800 Steam users, published July 24, asked how much user reviews affect purchase decisions. When asked at what review status their purchase intent would decrease, 20.3% said they would be less likely to buy if the status fell below a certain point, and roughly half said Mixed or lower would deter them.\u003c/p\u003e\u003cp\u003eThe survey also measured how often users consult reviews. 40.5% always check, 32% almost always check, and 19.4% sometimes check, totaling 91.9% who regularly refer to reviews. Only 2.5% never check.\u003c/p\u003e\u003cp\u003eGameDiscoverCo notes the respondents are Steam fans active in giveaway campaigns, likely more enthusiastic than average, and the survey was in English, biasing toward Western users.\u003c/p\u003e","blueskyPost":"The GameDiscoverCo survey shows 91.9% of Steam users check reviews before buying, yet only half hesitate at Mixed. That gap suggests review status is a gate, not the whole decision.","twitterPost":"91.9% of Steam users check reviews before buying, but only half hesitate at Mixed. Review status is a gate, not the whole decision.","threadsPost":"The GameDiscoverCo survey found 91.9% of Steam users check reviews before buying, yet only half hesitate at Mixed or lower. That gap is the real signal: review status is a threshold for many, but for the other half it is not the deciding factor.","newsletterBlurb":"GameDiscoverCo surveyed 3,800 Steam users and found about half hesitate to buy when reviews are Mixed or lower. The data also shows 91.9% regularly check reviews before purchasing, reinforcing that Steam's status display is a major sales factor.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20260725-456647/\",\"title\":\"Survey: About Half of Steam Users Hesitate to Buy if Reviews Are 'Mixed' or Lower. 'Review Status' Indeed Has a Big Impact on Sales\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4671,"outputTokens":540,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786172984,"createdAt":"2026-08-08T07:01:22.000Z","publishedAt":"2026-08-08T07:01:44.000Z","updatedAt":"2026-08-08T07:01:22.000Z"},"cluster":{"id":"c_9e9211e5e3de5f359870e788","canonicalTitle":"Steamユーザーの約半数は、レビューが「賛否両論」以下だと購入をためらうという調査結果。“レビューステータス”はやっぱり売上への影響大きめ","representativeArticleId":"a_f20694167e553169dd51e749","sourceCount":1,"writtenSourceCount":1,"writeAttempts":6,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-25T07:33:52.000Z","lastSeenAt":"2026-07-25T07:33:52.000Z","updatedAt":"2026-08-08T07:01:45.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20260725-456647/","title":"Steamユーザーの約半数は、レビューが「賛否両論」以下だと購入をためらうという調査結果。“レビューステータス”はやっぱり売上への影響大きめ"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":null}