{"rewrite":{"id":"r_bea5441d13289d9d07bc2d2a","clusterId":"c_9b2802a26a7aa777a8f46b99","slug":"super-kaguya-hime-publicity-producer-details-sns-strategy-behind-2-5-billion-yen-hit","model":"deepseek-v4-flash","headline":"Super Kaguya Hime! Publicity Producer Details Sns Strategy Behind 2.5 Billion Yen Hit","summary":"The animated film Super Kaguya Hime! surpassed 2.5 billion yen at the box office as of June 18, 2026. Publicity producer Misaki Hashimoto discussed the SNS strategy that helped drive the film's success, including the approach of enjoying the internet alongside fans and the use of scene cuts, Live2D Kaguya, and postable screenings.","whyItMatters":"The interview reveals how a targeted, fan-engaged social media campaign helped an original animated film achieve theatrical and streaming success without a pre-existing fanbase.","webCardHtml":"\u003cp\u003eSuper Kaguya Hime! began streaming on Netflix on January 22, 2026, followed by a limited one-week theatrical run starting February 20 that sold out consecutively, prompting an emergency extension. The film expanded to over 100 theaters nationwide on March 13 and has grossed more than 2.5 billion yen as of June 18. The Blu-ray special limited edition sold out at multiple retailers, with additional orders accepted on the official store before closing.\u003c/p\u003e\u003cp\u003ePublicity producer Misaki Hashimoto, who previously worked on the viral Shikanoko Nokonoko Koshitantan campaign, told Eiga Natalie that the team set an internal target of 10,000 X followers before broadcast but achieved it the day after the information embargo lifted on November 6, 2025. Hashimoto said the strategy focused on avoiding an advertising-like tone and instead aimed to enjoy the internet together with fans, using high-quality scene cuts, the weaponized Live2D Kaguya, and postable screenings to create unity between Netflix and theatrical audiences.\u003c/p\u003e","blueskyPost":"Super Kaguya Hime! has surpassed 2.5 billion yen at the box office. Publicity producer Misaki Hashimoto details the SNS strategy: enjoying the internet with fans, scene cuts, Live2D Kaguya, and postable screenings.","twitterPost":"Super Kaguya Hime! crossed 2.5 billion yen at the box office. Publicity producer Misaki Hashimoto on the SNS strategy: enjoying the internet with fans, scene cuts, Live2D Kaguya, and postable screenings.","threadsPost":null,"newsletterBlurb":"Super Kaguya Hime! has grossed over 2.5 billion yen at the box office as of June 18. Publicity producer Misaki Hashimoto discussed the film's SNS strategy, which included scene cuts, Live2D Kaguya, and postable screenings to build fan engagement across Netflix and theaters.","attributionJson":"[{\"source\":\"Eiga Natalie\",\"url\":\"https://natalie.mu/eiga/column/675589\",\"title\":\"Behind the SNS Strategy of \\\"Super Kaguya Hime!\\\" - A Publicity Producer Talks About the Attitude of Enjoying the Internet Together with Fans\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4225,"outputTokens":665,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781804483,"createdAt":"2026-06-18T17:30:02.000Z","publishedAt":"2026-06-18T17:33:15.000Z","updatedAt":"2026-06-18T17:33:15.000Z"},"cluster":{"id":"c_9b2802a26a7aa777a8f46b99","canonicalTitle":"「超かぐや姫！」SNS施策の裏側とは？宣伝プロデューサーが語る“ファンと一緒にインターネットを楽しむ姿勢”","representativeArticleId":"a_10d26aee0053903805d61f68","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[\"Super Kaguya Hime!\"],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"anime\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-18T09:15:00.000Z","lastSeenAt":"2026-06-18T09:15:00.000Z","updatedAt":"2026-06-18T17:33:16.000Z"},"attribution":[{"source":"Eiga Natalie","url":"https://natalie.mu/eiga/column/675589","title":"「超かぐや姫！」SNS施策の裏側とは？宣伝プロデューサーが語る“ファンと一緒にインターネットを楽しむ姿勢”"}],"entities":{"anime_titles":["Super Kaguya Hime!"],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"anime","is_roundup":false},"keyFacts":["Super Kaguya Hime! grossed more than 2.5 billion yen at the box office as of June 18, 2026.","The film began streaming on Netflix on January 22, 2026, followed by a limited one-week theatrical run starting February 20 that sold out consecutively.","Publicity producer Misaki Hashimoto set an internal target of 10,000 X followers before broadcast, achieved the day after the information embargo lifted on November 6, 2025.","Hashimoto's strategy included using high-quality scene cuts, weaponized Live2D Kaguya, and postable screenings to unify Netflix and theatrical audiences.","The Blu-ray special limited edition sold out at multiple retailers, with additional orders accepted on the official store before closing."]}