{"rewrite":{"id":"r_8d79975dc6f1441f0acda48d","clusterId":"c_6c7f38c65548aa77e21436b9","slug":"suntory-vtuber-non-suntory-named-new-tekkotsu-musume-for-revived-drink-campaign","model":"deepseek-v4-flash","headline":"Suntory Vtuber Non Suntory Named New Tekkotsu Musume For Revived Drink Campaign","summary":"Suntory official VTuber Non Suntory has been appointed as the new campaign character for the nutritional supplement drink Tekkotsu Inryō, which originally launched in 1989. A new CM featuring Non Suntory performing the Tekkotsu Dance has been released. The drink goes on sale at Lawson stores on June 2.","whyItMatters":"The appointment marks Non Suntory's first role as a Suntory official character, expanding her function from corporate VTuber to a direct product ambassador for a revived 37-year-old brand.","webCardHtml":"\u003cp\u003eNon Suntory, Suntory's official VTuber since 2018, has been named the new Tekkotsu Musume for the re-released nutritional supplement drink Tekkotsu Inryō. A CM released Monday shows multiple instances of Non Suntory performing the Tekkotsu Dance, which originally became a hit when actress Isako Washio performed it in the 1989 commercial. The original drink sold 150 million bottles in its first year. The new version reproduces the original flavor while adding iron, calcium, and zinc. Choreographer Nagare Minami, who created the original dance, provided choreography guidance to Non Suntory. The drink will be available for advance sale at Lawson stores nationwide from June 2, with case sales starting June 30 at the Suntory Foods Online Store for 170 yen per 500ml bottle.\u003c/p\u003e","blueskyPost":"Suntory VTuber Non Suntory is the new Tekkotsu Musume for the revived Tekkotsu Inryō drink. A CM with her doing the Tekkotsu Dance is out now. The drink hits Lawson on June 2.","twitterPost":"Suntory VTuber Non Suntory is the new Tekkotsu Musume for the revived Tekkotsu Inryō drink. A CM with her doing the Tekkotsu Dance is out now. The drink hits Lawson on June 2.","threadsPost":null,"newsletterBlurb":"Non Suntory, Suntory's official VTuber, has been named the new Tekkotsu Musume for the re-released nutritional supplement drink Tekkotsu Inryō. A new CM features her performing the iconic Tekkotsu Dance. The drink goes on sale at Lawson stores on June 2.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/95555\",\"title\":\"Suntory Official VTuber Non Suntory Appears in \\\"Tekkotsu Inryō\\\" CM, Splits into Multiple Selves to Dance \\\"Tekkotsu Dance\\\"\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4149,"outputTokens":632,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1780289952,"createdAt":"2026-06-01T04:48:30.000Z","publishedAt":"2026-06-01T04:53:10.000Z","updatedAt":"2026-06-01T04:53:10.000Z"},"cluster":{"id":"c_6c7f38c65548aa77e21436b9","canonicalTitle":"サントリー公式VTuber燦鳥ノム「鉄骨飲料」CMに出演　分身して「鉄骨ダンス」を踊る","representativeArticleId":"a_10438309a772bc84f9a7798d","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"鉄骨飲料\"],\"studios\":[],\"people\":[\"燦鳥ノム\"],\"type\":\"announcement\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-01T02:47:00.000Z","lastSeenAt":"2026-06-01T02:47:00.000Z","updatedAt":"2026-06-01T04:53:10.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/95555","title":"サントリー公式VTuber燦鳥ノム「鉄骨飲料」CMに出演　分身して「鉄骨ダンス」を踊る"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["鉄骨飲料"],"studios":[],"people":["燦鳥ノム"],"type":"announcement","domain":"vtuber","is_roundup":false},"keyFacts":["Non Suntory, Suntory's official VTuber since 2018, has been named the new Tekkotsu Musume for the re-released nutritional supplement drink Tekkotsu Inryō.","The original Tekkotsu Inryō drink sold 150 million bottles in its first year after launching in 1989.","A new CM released Monday shows Non Suntory performing the Tekkotsu Dance, originally performed by actress Isako Washio in the 1989 commercial.","Choreographer Nagare Minami, who created the original dance, provided choreography guidance to Non Suntory for the new commercial.","The drink will be available for advance sale at Lawson stores nationwide from June 2, with case sales starting June 30 at the Suntory Foods Online Store for 170 yen per 500ml bottle."]}