{"rewrite":{"id":"r_8cd73224f93acc3db8b258de","clusterId":"c_7956cbc05390c36f75b8be3c","slug":"suica-penguin-years-campaign-marks-25th-anniversary-with-events-and-merch","model":"deepseek-v4-flash","headline":"Suica Penguin Years Campaign Marks 25th Anniversary With Events and Merch","summary":"JR East is running the Penguin Years initiative for fiscal 2026 to mark Suica's 25th anniversary in November. The campaign includes a LINE-based mystery solving event at ticket gates, an episode submission contest with autographed shikishi boards by creator Chiharu Sakazaki, shopping novelties at Pensta stores, and a lottery offering limited goods and JRE POINT. Details will be announced on the special website.","whyItMatters":"The campaign ties Suica's 25th anniversary to the Suica Penguin mascot's history, using interactive events and original merchandise to thank users and promote continued use.","webCardHtml":"\u003cp\u003eSuica turns 25 in November, and JR East is marking the anniversary with the Penguin Years initiative for fiscal 2026. The mascot, Suica no Penguin, has appeared since 2001 and helped raise awareness of Suica through its expressions. The campaign includes a mystery solving event that uses ticket gate touches, an episode contest with autographed shikishi boards from creator Chiharu Sakazaki, and store novelties at Pensta locations. More details are set to be published on the Penguin Years special website.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eLINE x Ticket Gate Touch Mystery Solving Campaign\u003c/strong\u003e: September 1 to November 30; solve a mystery, exit through a designated station gate, and get AR content.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCalling for Episodes About You, Suica, and the Suica Penguin!\u003c/strong\u003e: September 14 to November 30; winners receive an autographed shikishi board by Chiharu Sakazaki.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eShopping at Pensta! Electronic Money Campaign\u003c/strong\u003e: September 24 onward; novelties like umbrella markers and paper coasters with qualifying purchases.\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eThank You, Suica Penguin! Goods \u0026amp; Points Gifted for Using Suica Electronic Money\u003c/strong\u003e: October 1 onward; lottery for limited goods or JRE POINT up to 39,000 yen.\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"JR East's Penguin Years campaign marks Suica's 25th anniversary with ticket gate mysteries, episode contests, and original merch. More details on the special site.","twitterPost":"Suica turns 25 in November. JR East's Penguin Years campaign includes a LINE mystery event, episode contest with signed shikishi, and Pensta novelties.","threadsPost":null,"newsletterBlurb":"JR East launched the Penguin Years initiative for fiscal 2026 to celebrate Suica's 25th anniversary. The campaign features a ticket gate mystery solving event, an episode submission contest with prizes from creator Chiharu Sakazaki, and shopping novelties at Pensta stores.","attributionJson":"[{\"source\":\"GAME Watch (Impress)\",\"url\":\"https://game.watch.impress.co.jp/docs/news/2136016.html\",\"title\":\"Suica Celebrates 25th Anniversary! Campaign Information Released, Including an Event to Look Back on the History of the Suica Penguin\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4681,"outputTokens":710,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787927888,"createdAt":"2026-08-28T14:33:46.000Z","publishedAt":"2026-08-28T14:36:44.000Z","updatedAt":"2026-08-28T14:33:46.000Z"},"cluster":{"id":"c_7956cbc05390c36f75b8be3c","canonicalTitle":"Suicaは25周年！ 「Suicaのペンギン」が歩んできた歴史を振り返ることができるイベントなどキャンペーン情報公開","representativeArticleId":"a_cabc00cfe7bd879ee6c88c81","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Suica\",\"Suica no Penguin\"],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-27T02:38:09.000Z","lastSeenAt":"2026-08-27T02:38:09.000Z","updatedAt":"2026-08-28T14:36:45.000Z"},"attribution":[{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2136016.html","title":"Suicaは25周年！ 「Suicaのペンギン」が歩んできた歴史を振り返ることができるイベントなどキャンペーン情報公開"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Suica","Suica no Penguin"],"studios":[],"people":[],"type":"event","domain":"other","is_roundup":false},"keyFacts":null}