{"rewrite":{"id":"r_2497f729f950286a4df7b973","clusterId":"c_536ab2798cd2ba49e780a374","slug":"stranger-things-and-beams-heart-launch-10th-anniversary-collection-on-october-23","model":"deepseek-v4-1-flash","headline":"Stranger Things and BEAMS HEART Launch 10th Anniversary Collection on October 23","summary":"Stranger Things and BEAMS HEART release a collaboration collection on Friday, October 23, 2026, timed to the show's 10th anniversary. The theme is \"Hawkins Theater 2026 - 10-Year-Overdue Re-Screening.\" Items include 10th anniversary graphic T-shirts at 6,600 yen, a crewneck sweatshirt at 8,800 yen, ART T-shirts with season art, a full-zip hoodie, a cap, accessories, and can badges. Ten stores and the BEAMS online shop carry it.","whyItMatters":"The collection lands before November 6, the date the show marks as Stranger Things Day, so the anniversary retail window closes just as the fan calendar peaks.","webCardHtml":"\u003cp\u003eThe lineup splits between anniversary graphics and scene art. The black 10th graphic T-shirt and crewneck sweatshirt use a wide-short fleece-lined body with a vintage finish meant to read like secondhand clothing. The ART T-shirts pull scenes from Seasons 1-5, with the Mind Flayer and Demogorgon on slightly thick OE cotton jersey, the collaboration logo on the front and a season design on the back.\u003c/p\u003e\u003cp\u003ePrices run from 6,600 yen for the T-shirts to 8,800 yen for the sweatshirt, all tax included. The key visual puts models in a movie theater set, matching the Hawkins Theater theme.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eSTRANGER THINGS 10th Graphic T-shirt\u003c/strong\u003e: Black, sizes S to XL, 6,600 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSTRANGER THINGS 10th Anniversary Crewneck Sweatshirt\u003c/strong\u003e: Black, sizes S to XL, 8,800 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSTRANGER THINGS ART T-shirt\u003c/strong\u003e: Season 1-5 art, sizes S to XL, 6,600 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eFaded Full-Zip Hoodie\u003c/strong\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCap\u003c/strong\u003e: 10th anniversary art and work logo\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eAccessories\u003c/strong\u003e\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eCan badges\u003c/strong\u003e\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"BEAMS HEART puts a full merch line behind Stranger Things' 10th anniversary while Netflix has yet to confirm when the show returns. The collection celebrates a finished season; the anniversary itself is what carries the heat.","twitterPost":"BEAMS HEART is selling Stranger Things' 10th anniversary as a Hawkins Theater re-screening, merch for a show with no announced return date.","threadsPost":"BEAMS HEART is marking Stranger Things' 10th anniversary with a Hawkins Theater 2026 theme, down to the re-screening conceit on the shirts. The show itself has no announced next season, so the collection is selling memory, not anticipation.","newsletterBlurb":"Stranger Things and BEAMS HEART put out a 10th anniversary collection on October 23, 2026, under the theme \"Hawkins Theater 2026 - 10-Year-Overdue Re-Screening.\" Graphic T-shirts are 6,600 yen and the crewneck sweatshirt is 8,800 yen, with scene art tees, a full-zip hoodie, a cap, accessories, and can badges alongside. Ten stores nationwide and the BEAMS online shop carry it, ahead of Stranger Things Day on November 6.","attributionJson":"[{\"source\":\"Nijimen\",\"url\":\"https://nijimen.kusuguru.co.jp/topics/642186\",\"title\":\"Stranger Things x BEAMS HEART first collaboration launches October 23! Apparel, accessories, and can badges celebrating the 10th anniversary\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4854,"outputTokens":887,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1792718531,"createdAt":"2026-10-23T01:17:11.000Z","publishedAt":"2026-10-23T01:21:08.000Z","updatedAt":"2026-10-23T01:21:08.000Z"},"cluster":{"id":"c_536ab2798cd2ba49e780a374","canonicalTitle":"『ストレンジャー・シングス』×BEAMS HEART初コラボが10月23日発売！10周年を祝うウェア・雑貨・缶バッジが登場","representativeArticleId":"a_d70e64527d712a0a4fd17294","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Stranger Things\"],\"studios\":[\"BEAMS HEART\"],\"people\":[],\"type\":\"release\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-23T00:08:27.000Z","lastSeenAt":"2026-10-23T00:08:27.000Z","updatedAt":"2026-10-23T01:21:06.000Z"},"attribution":[{"source":"Nijimen","url":"https://nijimen.kusuguru.co.jp/topics/642186","title":"『ストレンジャー・シングス』×BEAMS HEART初コラボが10月23日発売！10周年を祝うウェア・雑貨・缶バッジが登場"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Stranger Things"],"studios":["BEAMS HEART"],"people":[],"type":"release","domain":"other","is_roundup":false},"keyFacts":null}