{"rewrite":{"id":"r_405f60225d07a984abee5278","clusterId":"c_2f87c4e1abec2541c3979e7a","slug":"stellar-blade-blood-rain-music-video-draws-ai-criticism","model":"deepseek-v4-flash:free","headline":"Stellar Blade: BLOOD RAIN Music Video Draws AI Criticism","summary":"SHIFT UP released a music video for \"Wanna be in LOVE\" Feat. Evie on July 31, tied to the in-development sequel Stellar Blade: BLOOD RAIN. The video, which features protagonist Evie singing and walking through the game's city, was created using game resources and regenerated with AI assistance, as stated in the video description. YouTube's disclosure section notes that audio and visuals were partially modified or entirely generated by AI. The video has drawn criticism from the community, with comments ranging from calls to stop using AI altogether to complaints about low quality, such as Evie's face changing unnaturally and the text \"Fairness and Peace\" on her suit appearing distorted. Some fans who are not opposed to AI use still reacted negatively, saying \"What matters is how AI is used\" and \"Don't use AI for promotions.\" SHIFT UP CEO Kim Hyung-tae responded that the character Evie was built over more than a year by the studio's artists and modelers, and that AI did not create her from scratch. The A.I Labs logo appears at the end of the video, and the company has an internal organization focused on AI-driven development efficiency. Platforms and release timing for Stellar Blade: BLOOD RAIN have not been announced.","whyItMatters":"The backlash highlights a gap between SHIFT UP's stated AI strategy, which CEO Kim Hyung-tae has publicly championed, and fan expectations for promotional content, even among those who accept AI in development.","webCardHtml":"\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n  \u003cli\u003eKim Hyung-tae founded SHIFT UP after working on character design for \u003cem\u003eMagna Carta\u003c/em\u003e, and is known for \u003cem\u003eDestiny Child\u003c/em\u003e and \u003cem\u003eGoddess of Victory: NIKKE\u003c/em\u003e.\u003c/li\u003e\n  \u003cli\u003eIn January, Kim spoke at a presidential office session on the \u0026#34;2026 Economic Growth Strategy,\u0026#34; saying AI lets \u0026#34;one person do the work of 100\u0026#34; to compete with China and the US on talent scale.\u003c/li\u003e\n  \u003cli\u003eAccording to a March 2026 ftoday report, SHIFT UP has moved past the proof-of-concept stage and is securing foundational technology for image and audio generation through A.I Labs.\u003c/li\u003e\n  \u003cli\u003eA SHIFT UP representative said, \u0026#34;The principle is not to apply AI directly to final deliverables.\u0026#34;\u003c/li\u003e\n  \u003cli\u003eCritics called the video \u0026#34;artist-disparaging\u0026#34; for using AI instead of commissioning an artist, citing the distorted \u0026#34;Fairness and Peace\u0026#34; text on Evie\u0026#39;s suit as an example of quality issues.\u003c/li\u003e\n  \u003cli\u003e\u003cem\u003eStellar Blade: BLOOD RAIN\u003c/em\u003e is set in the future of the original game, where protagonist Evie explores a new city; the series\u0026#39; signature sexy visuals remain in place.\u003c/li\u003e\n  \u003cli\u003eKim said artists and modelers built Evie \u0026#34;from head to toe\u0026#34; over more than a year, and the music video was rendered from team-made material rather than created from scratch by AI.\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e","blueskyPost":"SHIFT UP's new Stellar Blade: BLOOD RAIN music video is AI-generated, and fans are calling it out for low quality, including Evie's face shifting and the text on her suit melting. CEO Kim Hyung-tae says AI didn't create her from scratch.","twitterPost":"Even fans who aren't against AI are saying 'Don't use AI for promotions' after SHIFT UP's AI-made music video. The company's A.I Labs logo is in the credits. Does the backlash change how studios use AI in marketing?","threadsPost":null,"newsletterBlurb":"SHIFT UP released an AI-generated music video for Stellar Blade: BLOOD RAIN, drawing criticism over quality and the use of AI in promotion. CEO Kim Hyung-tae defended the work, saying the character was built by artists over a year. The sequel's platforms and release date remain unannounced.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/stellar-blade-blood-rain-20260801-457758/\",\"title\":\"『ステラーブレイド Blood Rain』のミュージックビデオが出るも、「生成AIまる出し」として批判殺到。開発者は弁解するも受け入れられず\"},{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/07/31/170016.html\",\"title\":\"'Stellar Blade: BLOOD RAIN' Official Music Video Using Generative AI Released; Reactions Include 'Low Quality' and 'Don't Use AI for Promotions'\"},{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/08/01/27598.html\",\"title\":\"'Stellar Blade: BLOOD RAIN' Official Music Video Using Generative AI Released. Reactions Include 'Low Quality' and 'Don't Use AI for Promotions'\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":11956,"outputTokens":1570,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1785810806,"createdAt":"2026-08-04T02:11:07.000Z","publishedAt":"2026-08-04T02:12:23.000Z","updatedAt":"2026-08-04T02:11:07.000Z"},"cluster":{"id":"c_2f87c4e1abec2541c3979e7a","canonicalTitle":"『Stellar Blade: BLOOD RAIN』生成AI使用の公式ミュージックビデオ公開。「クオリティが低い」「プロモーションにはAIを使わないでほしい」といった反応も","representativeArticleId":"a_29fe039cab75fc439582512f","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Stellar Blade: BLOOD RAIN\"],\"studios\":[\"SHIFT UP\"],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-31T09:15:02.000Z","lastSeenAt":"2026-08-01T02:23:46.000Z","updatedAt":"2026-08-04T02:12:24.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/stellar-blade-blood-rain-20260801-457758/","title":"『ステラーブレイド Blood Rain』のミュージックビデオが出るも、「生成AIまる出し」として批判殺到。開発者は弁解するも受け入れられず"},{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/08/01/27598.html","title":"『Stellar Blade: BLOOD RAIN』生成AI使用の公式ミュージックビデオ公開。「クオリティが低い」「プロモーションにはAIを使わないでほしい」といった反応も"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/07/31/170016.html","title":"『Stellar Blade: BLOOD RAIN』生成AI使用の公式ミュージックビデオ公開。「クオリティが低い」「プロモーションにはAIを使わないでほしい」といった反応も"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Stellar Blade: BLOOD RAIN"],"studios":["SHIFT UP"],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":["SHIFT UP released the music video \"Wanna be in LOVE\" Feat. Evie on July 31, 2026.","The video was created using game resources from Stellar Blade: BLOOD RAIN and regenerated with AI assistance, as stated in the video description.","YouTube's disclosure section notes that audio and visuals were partially modified or entirely generated by AI.","SHIFT UP CEO Kim Hyung-tae said Evie was built over more than a year by the studio's artists and modelers, and AI did not create her from scratch.","The supported platforms and release timing for Stellar Blade: BLOOD RAIN have not been announced."]}