{"rewrite":{"id":"r_047ca244d5faef79fd0f71f4","clusterId":"c_4a6b0720b6d87ac181bbaa7a","slug":"steam-next-fest-demo-wishlist-conversion-rate-median-found-at-19-3","model":"deepseek-v4-flash","headline":"Steam Next Fest Demo Wishlist Conversion Rate Median Found at 19.3%","summary":"A survey of 108 titles from the June Steam Next Fest found a median wishlist conversion rate of 19.3% among demo players. Half of the titles fell between 15% and 24%. The data also shows many users add games to their wishlist without playing the demo.","whyItMatters":"The survey gives developers a concrete benchmark for demo effectiveness, while revealing that a large share of wishlist activity happens without any demo play.","webCardHtml":"\u003cp\u003eHow To Market A Game analyzed data from 108 developers who participated in the June Steam Next Fest. The median rate at which demo players added a game to their wishlist was 19.3%, with half of all titles landing between 15% and 24%. The conversion rate ranged from 0% to about 50%.\u003c/p\u003e\u003cp\u003eThe survey also highlighted a notable pattern: many users wishlist a game without ever launching its demo. In the case of \u0026#39;Trash Day,\u0026#39; a raccoon physics adventure that ranked among the top 50 most-played demos, 6,143 people played the demo and then wishlisted, while 6,828 wishlisted without playing. The conversion rate for that title was roughly 18.7%.\u003c/p\u003e\u003cp\u003eReasons for wishlisting without playing may include sufficient store page information, genre preference, or studio fandom. The findings suggest that demo distribution is only one factor in building wishlist momentum.\u003c/p\u003e","blueskyPost":"Survey of 108 Steam Next Fest demos finds median wishlist conversion rate of 19.3%. Many users add games to wishlist without playing the demo at all.","twitterPost":"Survey of 108 Steam Next Fest demos: median wishlist conversion rate 19.3%. Half of titles between 15-24%. Many users wishlist without playing the demo.","threadsPost":null,"newsletterBlurb":"A new survey of 108 Steam Next Fest demos puts the median wishlist conversion rate at 19.3%. Half of all titles fell between 15% and 24%. The data also shows that a significant number of users add games to their wishlist without ever launching the demo.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20260720-455807/\",\"title\":\"Steam Next Fest Demo: Survey Finds Median 'Wishlist Conversion Rate' Is About 20%; Surprisingly Many Users Wishlist Without Playing\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4222,"outputTokens":987,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1784546128,"createdAt":"2026-07-20T11:05:28.000Z","publishedAt":"2026-07-20T11:07:28.000Z","updatedAt":"2026-07-20T11:05:28.000Z"},"cluster":{"id":"c_4a6b0720b6d87ac181bbaa7a","canonicalTitle":"Steam Nextフェスの体験版、「ウィッシュリスト登録率」中央値は約20％との調査結果。意外と“体験版を遊ばずに登録”が大量","representativeArticleId":"a_9b6338920a94862b2bde41d7","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-20T10:31:24.000Z","lastSeenAt":"2026-07-20T10:31:24.000Z","updatedAt":"2026-07-20T11:07:29.000Z"},"attribution":[{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20260720-455807/","title":"Steam Nextフェスの体験版、「ウィッシュリスト登録率」中央値は約20％との調査結果。意外と“体験版を遊ばずに登録”が大量"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":null}