{"rewrite":{"id":"r_903c8049dcce15ab53d1a630","clusterId":"c_328b359d66d6cbc9bb3a1f7f","slug":"steam-hide-and-seek-game-meccha-chameleon-sells-500-000-copies-in-two-days","model":"deepseek-v4-flash","headline":"Meccha Chameleon Surpasses 500,000 Sales on Steam in Two Days","summary":"Developer LEMORION announced on June 12 that the multiplayer hide-and-seek game 'Meccha Chameleon' has sold over 500,000 copies on PC (Steam) within two days of its June 10 release. The game, where players paint their plain white characters to camouflage against 3D environments, reached 200,000 sales on its first day and 500,000 by the second. According to SteamDB, concurrent players peaked at around 40,000 on June 12. The title ranks 7th on Steam's global top sellers chart and 3rd in Japan. User reviews on Steam are 'Mostly Positive' (74% positive out of 1,560 reviews), with English reviews making up 65.5% of the total. LEMORION, who previously developed 'Penguin Hotel' and 'Death Burger', credited HAGANEIRO as a co-creator. An update planned for the next few days will add a point system tied to being in the hunter's field of view, a new official map, and two new poses. A 20% launch discount (632 yen, regular 790 yen) runs until June 17.","whyItMatters":"The game's rapid sales growth and high concurrent player count suggest that a small-team indie title with a simple, stream-friendly concept can achieve global breakout success on Steam without major publisher backing.","webCardHtml":"\u003cp\u003eLEMORION\u0026#39;s previous titles include the horror series \u0026#39;Penguin Hotel\u0026#39; and \u0026#39;Death Burger\u0026#39;, as well as the April 2026 multiplayer chopstick-making game \u0026#39;LINK Penguins\u0026#39;. The developer\u0026#39;s X account lists HAGANEIRO as a co-creator, suggesting at least two people are building the game. A dedicated Discord server collects user feedback.\u003c/p\u003e\u003cp\u003eThe game offers three modes: a simple rule where one \u0026#34;it\u0026#34; must find everyone within a time limit, a mode where found players become \u0026#34;it\u0026#34; one after another, and a mode where everyone hides and then competes to find all others first. The Steam store page includes streaming guidelines that welcome play videos and streaming, asking only that the title include \u0026#34;Meccha Chameleon\u0026#34; and optionally the store page URL in the description.\u003c/p\u003e\u003cp\u003eAccording to review analysis tool Steam Scout, the language breakdown of the 1,560 reviews is 65.5% English, 10.3% Russian, 3.6% Korean, 3.3% Spanish, 3.2% French, and 2.3% Japanese. Concurrent players reached about 26,000 around 11:00 JST on June 12, according to SteamDB, which also recorded a peak of 40,000 on June 12.\u003c/p\u003e","blueskyPost":"Meccha Chameleon sold 500,000 copies in 2 days on Steam. The draw-and-camouflage hide-and-seek game peaked at 40,000 concurrent players and ranks 7th globally on Steam's top sellers chart.","twitterPost":"LEMORION's Meccha Chameleon hits 500k sales in 2 days. The indie hide-and-seek game, where you paint your character to blend in, also saw 40k concurrent players on Steam. A new map and poses are coming this week.","threadsPost":null,"newsletterBlurb":"Indie developer LEMORION's multiplayer hide-and-seek game 'Meccha Chameleon' has sold over 500,000 copies on Steam within two days of release. The game, where players paint their characters to camouflage into 3D environments, peaked at 40,000 concurrent players and ranks 7th on Steam's global top sellers chart. An update adding a new map and poses is planned for this week.","attributionJson":"[{\"source\":\"Automaton\",\"url\":\"https://automaton-media.com/articles/newsjp/20260612-449521/\",\"title\":\"Steam Multiplayer 'Draw-and-Camouflage' Hide-and-Seek Game 'Meccha Chameleon' Surpasses 500,000 Sales in Just 2 Days, Global Popularity Unstoppable\"},{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/260613a\",\"title\":\"'Meccha Cameleon' sales exceed 500,000 units. Concurrent Steam players reach 40,000. A multiplayer hide-and-seek game where you paint yourself to blend into the scenery.\"},{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/06/12/167929.html\",\"title\":\"Popular drawing hide-and-seek game 'Meccha Chameleon' sells over 500,000 copies on Steam in 2 days since release; next update with new map also announced\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":10454,"outputTokens":1400,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781266048,"createdAt":"2026-06-12T11:57:56.000Z","publishedAt":"2026-06-12T12:02:26.000Z","updatedAt":"2026-06-12T12:02:26.000Z"},"cluster":{"id":"c_328b359d66d6cbc9bb3a1f7f","canonicalTitle":"Steamマルチ“お絵描き擬態”かくれんぼ『めっちゃカメレオン』早くも売上50万本突破。止まらぬグローバル人気、発売からわずか2日で達成","representativeArticleId":"a_c9539afc3eb5c7d9a46f15cb","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"めっちゃカメレオン\"],\"studios\":[],\"people\":[\"LEMORION\"],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"written","firstSeenAt":"2026-06-12T11:21:42.000Z","lastSeenAt":"2026-06-12T21:37:55.000Z","updatedAt":"2026-06-12T21:56:47.000Z"},"attribution":[{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/260613a","title":"『めっちゃカメレオン』の売上が“50万本”を突破。Steamの同接数は「4万人」を記録と大人気。自身に絵の具を塗って景色に擬態するマルチプレイ対応のかくれんぼゲーム"},{"source":"Automaton","url":"https://automaton-media.com/articles/newsjp/20260612-449521/","title":"Steamマルチ“お絵描き擬態”かくれんぼ『めっちゃカメレオン』早くも売上50万本突破。止まらぬグローバル人気、発売からわずか2日で達成"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/06/12/167929.html","title":"話題のお絵かきかくれんぼゲーム『めっちゃカメレオン』リリース2日でSteam売上50万本突破！新マップ登場の次回アップデート予告も"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["めっちゃカメレオン"],"studios":[],"people":["LEMORION"],"type":"news","domain":"games","is_roundup":false},"keyFacts":["Meccha Chameleon sold over 500,000 copies on Steam within two days of its June 10 release, reaching 200,000 sales on the first day.","The game's concurrent player count peaked at around 40,000 on June 12, according to SteamDB.","User reviews on Steam are 'Mostly Positive' with 74% positive out of 1,560 reviews; 65.5% of reviews are in English.","Developer LEMORION, co-creator HAGANEIRO, and previous titles include 'Penguin Hotel' and 'Death Burger'.","A planned update will add a point system tied to being in the hunter's field of view, a new official map, and two new poses."]}