{"rewrite":{"id":"r_9c0c10cd1ec89d61ff72fc96","clusterId":"c_35e7a25d206b315f00419b64","slug":"square-enix-opens-permanent-cafe-and-shop-in-shinjuku-tokyo","model":"deepseek-v4-flash","headline":"Square Enix Opens Permanent Cafe and Shop in Shinjuku, Tokyo","summary":"Square Enix's officially licensed permanent cafe and shop, 'Officially Licensed SQUARE ENIX Cafe \u0026 Shop SHINJUKU,' opened June 12 in Tokyo's Shinjuku district. The three-floor venue features themed menus and merchandise for Dragon Quest, Final Fantasy, NieR:Automata, and Fullmetal Alchemist series, with a reservation-priority cafe and a ground-floor shop open to all.","whyItMatters":"The permanent location gives Square Enix a fixed physical retail and dining presence in central Tokyo, offering rotating themed menus and merchandise across multiple major franchises under one roof.","webCardHtml":"\u003cp\u003eThe cafe occupies the first three floors of Pasela Tower in Shinjuku. The second and third floors house the cafe, which serves grand menu items themed to Dragon Quest, Final Fantasy, NieR:Automata, and Fullmetal Alchemist. Dishes include a Slime jiggly sweet plate, Chocobo and Moogle spice curry, 2B\u0026#39;s YoRHa skirt style crepe salad, and Ed\u0026#39;s custard bun. The first-floor merchandise space sells official goods and is open to all without reservation.\u003c/p\u003e\u003cp\u003eCafe use is reservation-priority, with a 90-minute limit and a 1,200 yen cover charge. Same-day entry is possible only when seats are available. Each themed menu item comes with a random coaster, and cafe users receive a random placemat for their chosen title. The shop is operated by Newton under license from Square Enix.\u003c/p\u003e","blueskyPost":"Square Enix's new permanent cafe in Shinjuku separates itself from pop-ups by offering a ground-floor shop open without reservation, making it a more accessible retail destination.","twitterPost":"Square Enix's Shinjuku cafe is permanent, not a pop-up, and its ground-floor shop requires no reservation.","threadsPost":"Square Enix's Shinjuku cafe is permanent, a shift from the pop-up model. The ground-floor shop is open to all without reservation, which could draw foot traffic even from those not dining. The third floor is reservation-only for the full themed experience.","newsletterBlurb":"Square Enix opened a permanent cafe and shop in Shinjuku, Tokyo, on June 12. The three-floor venue offers themed menus and merchandise for Dragon Quest, Final Fantasy, NieR:Automata, and Fullmetal Alchemist. The cafe is reservation-priority; the shop on the first floor is open to all.","attributionJson":"[{\"source\":\"GAME Watch (Impress)\",\"url\":\"https://game.watch.impress.co.jp/docs/news/2115103.html\",\"title\":\"Square Enix's Permanent Cafe 'Officially Licensed SQUARE ENIX Cafe \\u0026 Shop SHINJUKU' Grand Opens Today in Tokyo\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4445,"outputTokens":619,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781193858,"createdAt":"2026-06-11T15:56:15.000Z","publishedAt":"2026-06-11T16:00:10.000Z","updatedAt":"2026-06-11T16:00:10.000Z"},"cluster":{"id":"c_35e7a25d206b315f00419b64","canonicalTitle":"スクエニの常設カフェ「Officially Licensed SQUARE ENIX Cafe \u0026 Shop SHINJUKU」が本日東京にグランドオープン","representativeArticleId":"a_02ac1bca4c441a83244c65b5","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Dragon Quest\",\"Final Fantasy\",\"NieR\",\"Kingdom Hearts\"],\"studios\":[\"Square Enix\"],\"people\":[],\"type\":\"news\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-11T15:00:00.000Z","lastSeenAt":"2026-06-11T15:00:00.000Z","updatedAt":"2026-06-11T16:00:11.000Z"},"attribution":[{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2115103.html","title":"スクエニの常設カフェ「Officially Licensed SQUARE ENIX Cafe \u0026 Shop SHINJUKU」が本日東京にグランドオープン"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Dragon Quest","Final Fantasy","NieR","Kingdom Hearts"],"studios":["Square Enix"],"people":[],"type":"news","domain":"other","is_roundup":false},"keyFacts":["Square Enix's permanent cafe and shop, Officially Licensed SQUARE ENIX Cafe \u0026 Shop SHINJUKU, opened June 12 in Shinjuku, Tokyo.","The three-floor venue occupies the first three floors of Pasela Tower, with the cafe on the second and third floors and a merchandise shop on the first floor.","Themed menus cover Dragon Quest, Final Fantasy, NieR:Automata, and Fullmetal Alchemist, with dishes like a Slime jiggly sweet plate and Chocobo and Moogle spice curry.","Cafe use is reservation-priority with a 90-minute limit and a 1,200 yen cover charge; the ground-floor shop is open to all without reservation.","Each themed menu item comes with a random coaster, and cafe users receive a random placemat for their chosen title."]}