{"rewrite":{"id":"r_3b941a6014189218fea1080f","clusterId":"c_ecad99e170ef6ec89d929ca6","slug":"square-enix-opens-final-fantasy-x-25th-anniversary-pop-up-stores-in-osaka-and-tokyo","model":"deepseek-v4-flash","headline":"Square Enix Opens Final Fantasy X 25th Anniversary Pop-Up Stores in Osaka and Tokyo","summary":"Square Enix will hold pop-up stores at Daimaru Shinsaibashi and Daimaru Tokyo from July 3 and July 17 respectively, selling exclusive Final Fantasy X merchandise, music, and art books. The stores also feature wall designs and mini panels with 25th anniversary art, plus a collaboration collection with Daimaru Matsuzakaya department stores.","whyItMatters":"The pop-up stores mark Square Enix's first major physical retail event for Final Fantasy X's 25th anniversary, offering a wide range of exclusive merchandise and music releases that have not been available elsewhere.","webCardHtml":"\u003cp\u003eThe Daimaru Shinsaibashi location opens July 3 and the Daimaru Tokyo location opens July 17. Both stores will carry plushies of Tidus, Yuna, Wakka, Kimahri Ronso, Lulu, Auron, Rikku, and Jecht, with the latter four characters\u0026#39; plushies arriving July 17. Other merchandise includes shoulder bags, keychains, notebooks, T-shirts, acrylic charms, and capsule toys. Music releases include the LP vinyl set \u0026#34;Eternal Calm\u0026#34; and the \u0026#34;Zanarkand Compilation Album\u0026#34; exclusive to the official shop. A separate collaboration pop-up, \u0026#34;FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION,\u0026#34; will run alongside the main event.\u003c/p\u003e","blueskyPost":"Square Enix is selling Final Fantasy X merchandise through a department store collaboration, not its own retail channel. That choice signals the brand's target audience is older now.","twitterPost":"Square Enix is selling Final Fantasy X anniversary goods through department stores, not its own shops. The audience has aged.","threadsPost":"Square Enix is running Final Fantasy X's 25th anniversary pop-ups inside Daimaru department stores, not its own retail spaces. The collaboration collection with Daimaru Matsuzakaya suggests the brand is aiming at an older, higher-spending demographic, not the typical game store crowd.","newsletterBlurb":"Square Enix will hold pop-up stores at Daimaru Shinsaibashi and Daimaru Tokyo to celebrate Final Fantasy X's 25th anniversary. The stores offer exclusive merchandise, music releases, and a collaboration collection with Daimaru Matsuzakaya department stores.","attributionJson":"[{\"source\":\"GAME Watch (Impress)\",\"url\":\"https://game.watch.impress.co.jp/docs/news/2118481.html\",\"title\":\"Square Enix POP UP Store for FF10 25th Anniversary to be Held at Daimaru Shinsaibashi and Daimaru Tokyo\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4563,"outputTokens":602,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1781841924,"createdAt":"2026-06-19T03:59:14.000Z","publishedAt":"2026-06-19T04:03:16.000Z","updatedAt":"2026-06-19T04:03:16.000Z"},"cluster":{"id":"c_ecad99e170ef6ec89d929ca6","canonicalTitle":"「FF10」25周年記念のスクエニPOP UP STOREが大丸心斎橋店・大丸東京店で開催決定","representativeArticleId":"a_797f78a94d6fec5442526be0","sourceCount":2,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Final Fantasy X\"],\"studios\":[\"Square Enix\"],\"people\":[],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-19T03:24:52.000Z","lastSeenAt":"2026-06-19T04:22:11.000Z","updatedAt":"2026-06-19T04:27:37.000Z"},"attribution":[{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2118481.html","title":"「FF10」25周年記念のスクエニPOP UP STOREが大丸心斎橋店・大丸東京店で開催決定"},{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/2606192b","title":"『FF10』25周年記念ポップアップストアが大丸東京・大阪で開催。『FF10』のグッズ販売やストア装飾を中心に、スクウェア・エニックスタイトルのグッズもズラリ"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Final Fantasy X"],"studios":["Square Enix"],"people":[],"type":"event","domain":"games","is_roundup":false},"keyFacts":["Square Enix opens Final Fantasy X 25th anniversary pop-up stores at Daimaru Shinsaibashi on July 3 and Daimaru Tokyo on July 17.","The stores sell exclusive merchandise including plushies of eight characters, with Tidus, Yuna, Wakka, and Kimahri Ronso available from July 3 and Lulu, Auron, Rikku, and Jecht from July 17.","Music releases include the LP vinyl set 'Eternal Calm' and the 'Zanarkand Compilation Album' exclusive to the official shop.","A separate collaboration pop-up, 'FINAL FANTASY X 25th ANNIVERSARY × DAIMARU MATSUZAKAYA COLLECTION,' runs alongside the main event."]}