{"rewrite":{"id":"r_4a91124d2dc1cc8b49838010","clusterId":"c_ef9af237c62ffb16065e5b21","slug":"sony-music-vtuber-project-vee-to-end-operations-on-september-30","model":"deepseek-v4-flash","headline":"Sony Music VTuber Project VEE to End Operations on September 30","summary":"Sony Music Entertainment announced on August 31 that its virtual talent project VEE will end its current operational structure as of Wednesday, September 30, 2026. The company said it determined that continuing operations as a sustainable business while maintaining the current framework is difficult, and it attributed the failure to establish that framework to management, not the talents. Of the 21 affiliated talents, 20 will continue their activities, with their activity names, characters, YouTube channels, and social media accounts carried over in principle. The transition will follow each talent's choice, such as going independent or joining a new agency. The one exception is Hoshihoshi Airu, whose graduation stream is scheduled for September 16 at 21:00. The fan community VEELLAGE will end service on September 30 at 23:59, with no refunds or compensation planned. Sales at the official shop end on November 30. The game \"Gun Girl Go,\" which was under development, has been canceled. VEE, which launched in 2021, had promoted the message \"VTubers are human too\" and treated talents' activity names and characters as their own property. The official YouTube channel and SNS accounts will remain public as archives for the time being.","whyItMatters":"The shutdown transfers nearly all of VEE's roster to independent or successor operations, preserving the talents' names and channels, which reflects the project's stated philosophy of respecting talents' careers, but the abrupt service and shop closures leave fans with no recourse for purchased digital items.","webCardHtml":"\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n\u003cli\u003eVEE is a Sony Music Entertainment virtual talent project announced in 2021, supporting talents in streaming, videos, music, live events, and merchandise.\u003c/li\u003e\n\u003cli\u003eThe company said the failure to establish a sustainable framework was management\u0026#39;s responsibility, not the talents\u0026#39;.\u003c/li\u003e\n\u003cli\u003eNotable alumni include Kujo Ringo (graduated April 2024, independent), Anshinji Misa (graduated March 2025, joined agency Specialite in October 2025), and Kitashirakawa Kakapo (graduated February 2026, independent).\u003c/li\u003e\n\u003cli\u003eCurrent talents continuing activities include Maou Turcy (Turcy Nightmare), Tsukishiro Rui, and Amagori Non, among 20 total.\u003c/li\u003e\n\u003cli\u003eThe remaining 18 talents continuing are Aoi Upalu, Amabe Yae, Fufu Yuniko, Irai Amae, Sakura Tori Mina, Oto Mon Ruki, Kagase Uno, Kashi Otoha, Kashiwagi Momo, Kanra Deity, Kokuyo Rira, Hazumi Sahiro, Hiyori Chiyo, Maru Nanamona, Minaton., Memori An, and Luminas Sweet.\u003c/li\u003e\n\u003cli\u003eVEE stated it did not limit talents\u0026#39; dreams for operational convenience, but respected each individual\u0026#39;s will and individuality.\u003c/li\u003e\n\u003cli\u003eTalents\u0026#39; specific future activity plans will be announced via their own official accounts.\u003c/li\u003e\n\u003cli\u003eThe official shop will hold sale events from October onward, with no new product releases.\u003c/li\u003e\n\u003cli\u003eVEE held a key visual for a full-roster live event called \u0026#34;Noah\u0026#39;s Ark\u0026#34; scheduled for February 2026.\u003c/li\u003e\n\u003cli\u003eDigital items in VEELLAGE must be saved by users themselves before the September 30 deadline.\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e","blueskyPost":"VEE's shutdown on Sept 30 carries over 20 of 21 talents' names, characters, and channels, but VEELLAGE closes with no refunds for digital items. Save your stuff before the deadline.","twitterPost":"Sony Music's VTuber project VEE ends Sept 30. The game \"Gun Girl Go\" is canceled, but 20 talents keep their identities. What does this say about the agency model?","threadsPost":null,"newsletterBlurb":"Sony Music's VTuber project VEE is winding down at the end of September. Twenty of its 21 talents will keep their names and channels, while one graduates. The fan community and official shop are closing, and an in-development game is canceled.","attributionJson":"[{\"source\":\"KAI-YOU\",\"url\":\"https://kai-you.net/article/96402\",\"title\":\"Sony Music's VTuber Project \\\"VEE\\\" Ends Operations; 20 of 21 Affiliated Talents to Continue Activities\"},{\"source\":\"MoguLive\",\"url\":\"https://www.moguravr.com/sony-music-vee-project-end/\",\"title\":\"Sony Music's VTuber Project \\\"VEE\\\" Ends Operations. 20 Members Continue Activities, 1 Ends Activities\"},{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/154912\",\"title\":\"VTuber Project \\\"VEE\\\" to End Operations, Citing Difficulty in Continuing Management\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":11985,"outputTokens":1510,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788158138,"createdAt":"2026-08-31T06:23:25.000Z","publishedAt":"2026-08-31T06:27:27.000Z","updatedAt":"2026-08-31T06:27:27.000Z"},"cluster":{"id":"c_ef9af237c62ffb16065e5b21","canonicalTitle":"VTuberプロジェクト「VEE」が運営体制終了へ　運営継続が困難であると判断","representativeArticleId":"a_b53e028d849162afc2353c1d","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"VEE\"],\"studios\":[\"Sony Music Entertainment\"],\"people\":[],\"type\":\"news\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-31T05:20:25.000Z","lastSeenAt":"2026-08-31T06:09:00.000Z","updatedAt":"2026-08-31T06:27:28.000Z"},"attribution":[{"source":"KAI-YOU","url":"https://kai-you.net/article/96402","title":"ソニーミュージックのVTuberプロジェクト「VEE」運営終了　所属タレント21人中20人が活動継続"},{"source":"MoguLive","url":"https://www.moguravr.com/sony-music-vee-project-end/","title":"ソニーミュージックのVTuberプロジェクト「VEE」運営終了。20名が活動継続、1名が活動終了"},{"source":"PANORA","url":"https://panora.tokyo/archives/154912","title":"VTuberプロジェクト「VEE」が運営体制終了へ　運営継続が困難であると判断"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["VEE"],"studios":["Sony Music Entertainment"],"people":[],"type":"news","domain":"vtuber","is_roundup":false},"keyFacts":["Sony Music Entertainment announced on August 31, 2026 that the VTuber project VEE will end operations on September 30, 2026.","Twenty of the 21 affiliated talents will continue their activities, with their names, characters, YouTube channels, and social media accounts carried over.","Hoshihoshi Airu will end her activities, with a graduation stream scheduled for September 16 at 21:00.","The fan community VEELLAGE will end service on September 30 at 23:59, and the official shop will end sales on November 30, 2026.","The game \"Gun Girl Go,\" which was under development, has been canceled."]}