{"rewrite":{"id":"r_a66f1507595cb94586d7e1d2","clusterId":"c_7029c9183fe5200ff2282124","slug":"sonic-friends-3rd-anniversary-pop-up-store-opens-at-shibuya-modi","model":"deepseek-v4-1-flash","headline":"Sonic \u0026 Friends 3rd Anniversary Pop Up Store Opens At Shibuya Modi","summary":"A Sonic \u0026 Friends 3rd anniversary pop up store is open at the Shibuya Modi 2F event space, running from October 2 to October 12, 2026, with business hours of 10:00 to 21:00. Goods include a slider pouch at 1,760 yen, clear files and stickers at 825 yen, an acrylic slide mirror at 1,650 yen, puffy label charms and glitter-pattern can badge collections at 880 yen each, and umbrella charm collections at 770 yen each. An original short anime tied to the anniversary released on Instagram, following Sonic's suggestion to open a shop as his friends bring out goods and build it together, with the ending connecting to the store's key visual.","whyItMatters":"The short anime is running on Instagram, not TikTok where the series has lived since August 2023, and its ending links straight into the store's key visual, so the anniversary push is a two-platform tie-in rather than merchandise alone.","webCardHtml":"\u003cp\u003eThe store occupies the Shibuya Modi 2F event space at 1-21-3 Jinnan, Shibuya-ku, Tokyo, and runs through October 12, 2026. The goods line covers bags, stationery, and small charms: a slider pouch at 1,760 yen, clear files and stickers at 825 yen, an acrylic slide mirror at 1,650 yen, puffy label charms and glitter-pattern can badge collections at 880 yen each, and umbrella charm collections at 770 yen each. The anniversary short anime released on Instagram, where the friends gather the items they want to sell and assemble the shop.\u003c/p\u003e","blueskyPost":"Sonic \u0026 Friends ties its Shibuya Modi pop up to an Instagram short where the characters build the shop themselves, so the store doubles as the payoff to a story running on a different platform.","twitterPost":"The Shibuya Modi pop up is the offline half: Sonic \u0026 Friends ran its 3rd anniversary short on Instagram first.","threadsPost":"Sonic \u0026 Friends puts its anniversary shop at Shibuya Modi, but the merchandise is not the only product. The Instagram short shows the friends assembling the store, and its ending connects to the store's key visual, so the physical space finishes a story that started on a social feed.","newsletterBlurb":"Sonic \u0026 Friends marks its third anniversary with a pop up store at the Shibuya Modi 2F event space, open October 2 to 12, 2026. Goods include a slider pouch at 1,760 yen, clear files and stickers at 825 yen, and can badge collections at 880 yen each. An original anniversary short anime is out on Instagram, and its ending leads into the store's key visual.","attributionJson":"[{\"source\":\"Nijimen\",\"url\":\"https://nijimen.kusuguru.co.jp/topics/638275\",\"title\":\"\\\"SONIC \\u0026 FRIENDS\\\" 3rd Anniversary POP UP STORE Held at Shibuya MODI! Commemorative Illustration Goods Are Cute\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4515,"outputTokens":700,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1790946862,"createdAt":"2026-10-02T13:09:02.000Z","publishedAt":"2026-10-02T13:13:20.000Z","updatedAt":"2026-10-02T13:13:20.000Z"},"cluster":{"id":"c_7029c9183fe5200ff2282124","canonicalTitle":"『SONIC \u0026 FRIENDS』3周年記念POP UP STOREが渋谷MODIで開催中！記念イラストグッズがかわいい","representativeArticleId":"a_d081550c38bdb28418c9895f","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Sonic \\u0026 Friends\"],\"studios\":[],\"people\":[],\"type\":\"event\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-02T10:07:00.000Z","lastSeenAt":"2026-10-02T10:07:00.000Z","updatedAt":"2026-10-02T13:13:20.000Z"},"attribution":[{"source":"Nijimen","url":"https://nijimen.kusuguru.co.jp/topics/638275","title":"『SONIC \u0026 FRIENDS』3周年記念POP UP STOREが渋谷MODIで開催中！記念イラストグッズがかわいい"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Sonic \u0026 Friends"],"studios":[],"people":[],"type":"event","domain":"figures","is_roundup":false},"keyFacts":null}