{"rewrite":{"id":"r_f1e3ed72e7de6a0760d9f076","clusterId":"c_2e49251c990b3c69aef3aee3","slug":"sleep-measurement-e-sports-cup-wins-youtube-works-award-gold","model":"deepseek-v4-flash","headline":"Sleep Measurement E-Sports Cup Wins YouTube Works Award Gold","summary":"SS Pharmaceutical's sleep awareness e-sports event 'SLEEP FIGHTER II' won Gold in the Best Brand Fandom category at the YouTube Works Awards Japan 2026. The tournament, held in July 2025, scored sleep data and incorporated it into competitive rules for 'STREET FIGHTER 6,' with ClaN Entertainment handling casting and operations.","whyItMatters":"The award recognizes a pharmaceutical brand using a competitive gaming format to build a fan community around a health product, a crossover that YouTube Works judges deemed best in its category.","webCardHtml":"\u003cp\u003eSS Pharmaceutical\u0026#39;s \u0026#39;SLEEP FIGHTER II\u0026#39; tournament, which scored participants\u0026#39; sleep quality and used the data as part of the competitive rules for \u0026#39;STREET FIGHTER 6,\u0026#39; won Gold in the Best Brand Fandom category at the YouTube Works Awards Japan 2026. The event was the second edition of a campaign promoting the sleep-improving drug DRIEL. ClaN Entertainment, which handled casting and tournament operations, announced the award on June 26. Twenty professional gamers, streamers, and VTubers competed at Ryogoku KFC Hall on July 5, 2025. The award is part of the YouTube Works Awards Japan 2026, which recognize effective advertising campaigns on the platform.\u003c/p\u003e","blueskyPost":"Sleep FIGHTER II winning Gold for Best Brand Fandom shows that sleep data, not gaming skill, was the fandom-building mechanic. The award validates health-themed e-sports as a marketing format.","twitterPost":"Sleep FIGHTER II won Gold for Best Brand Fandom by making sleep data the competitive variable, not gaming skill.","threadsPost":"Sleep FIGHTER II won YouTube Works Gold for Best Brand Fandom by substituting sleep data for traditional skill. The tournament scored how well players slept and used that as a rule in Street Fighter 6. That is a different kind of fandom: one built on a health metric, not on game mastery.","newsletterBlurb":"SS Pharmaceutical's 'SLEEP FIGHTER II' e-sports tournament won Gold in the Best Brand Fandom category at the YouTube Works Awards Japan 2026. The event scored participants' sleep quality and incorporated it into the competitive rules for 'STREET FIGHTER 6.' ClaN Entertainment handled casting and tournament operations.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/413/4413942/?rss\",\"title\":\"Sleep Measurement e-SPORTS CUP 'SLEEP FIGHTER II' Wins Gold in 'Best Brand Fandom' Category at YouTube Works Awards Japan 2026\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4171,"outputTokens":592,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782566914,"createdAt":"2026-06-27T13:23:41.000Z","publishedAt":"2026-06-27T13:25:24.000Z","updatedAt":"2026-06-27T13:25:24.000Z"},"cluster":{"id":"c_2e49251c990b3c69aef3aee3","canonicalTitle":"睡眠計量 e-SPORTS CUP『SLEEP FIGHTER II』がYouTube Works Awards Japan 2026 「Best Brand Fandom部門」でGoldを受賞","representativeArticleId":"a_8f7da6eb55e8611785eb2f43","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"SLEEP FIGHTER II\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-26T03:00:00.000Z","lastSeenAt":"2026-06-26T03:00:00.000Z","updatedAt":"2026-06-27T13:25:24.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/413/4413942/?rss","title":"睡眠計量 e-SPORTS CUP『SLEEP FIGHTER II』がYouTube Works Awards Japan 2026 「Best Brand Fandom部門」でGoldを受賞"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["SLEEP FIGHTER II"],"studios":[],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":["SS Pharmaceutical's 'SLEEP FIGHTER II' tournament won Gold in the Best Brand Fandom category at the YouTube Works Awards Japan 2026.","The tournament scored participants' sleep quality and used the data as part of competitive rules for 'STREET FIGHTER 6.'","Twenty professional gamers, streamers, and VTubers competed at Ryogoku KFC Hall on July 5, 2025.","ClaN Entertainment handled casting and tournament operations and announced the award on June 26.","The event was the second edition of a campaign promoting the sleep-improving drug DRIEL."]}