{"rewrite":{"id":"r_038cc8023421a08830a7295a","clusterId":"c_04a54e9c043a285e49fb68f0","slug":"shuhei-yoshida-reflects-on-nearly-30-years-of-creators-at-cedec-2026","model":"deepseek-v4-flash:free","headline":"Shuhei Yoshida Reflects on Nearly 30 Years of Creators at CEDEC 2026","summary":"At CEDEC 2026, Shuhei Yoshida delivered a keynote recounting his nearly 30-year career, from joining Sony Computer Entertainment in 1993 as employee number 32 to founding yosp Inc. He discussed his involvement with 'Crash Bandicoot' and 'Demon's Souls,' and stated his career-long stance of choosing the creator over IP.","whyItMatters":"Yoshida's keynote clarifies his long-held position in the creator-versus-IP debate, choosing the creator, a stance that shaped his work with both AAA and indie developers.","webCardHtml":"\u003cp\u003eShuhei Yoshida used his CEDEC 2026 keynote to trace a career that began in 1993 when he joined Sony Computer Entertainment as employee number 32. He went on to lead first-party development for PlayStation in the United States and later founded yosp Inc. to support indie developers.\u003c/p\u003e\u003cp\u003eYoshida framed his approach around a single question: creator or IP? He said he always chose the creator. He also shared a story from \u0026#39;Crash Bandicoot,\u0026#39; where Kazuhiko Torishima, then editor-in-chief of V Jump, told him the character would not sell in Japan, prompting a redesign and rebalanced gameplay that helped the third game sell over one million copies in Japan.\u003c/p\u003e","blueskyPost":"Shuhei Yoshida's CEDEC 2026 keynote framed his career as creator-first, not IP-first. That stance explains why Demon's Souls got funded despite its niche appeal.","twitterPost":"Shuhei Yoshida's creator-over-IP stance at CEDEC 2026 is what let Demon's Souls exist.","threadsPost":"Shuhei Yoshida's CEDEC 2026 keynote wasn't a nostalgia lap. He framed his nearly 30 years at Sony as a consistent choice: creator over IP. That's the lens for why Demon's Souls, a niche game, got made.","newsletterBlurb":"Shuhei Yoshida's CEDEC 2026 keynote covered his nearly 30-year career, including the story of Crash Bandicoot's Japan-specific redesign and his stated preference for creators over IP.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/07/26/27554.html\",\"title\":\"Shuhei Yoshida Reflects on the Creativity of Creators He Met Over Nearly 30 Years, Including Behind-the-Scenes Stories of 'Crash' and 'Demon's Souls' [CEDEC 2026]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4698,"outputTokens":567,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786237796,"createdAt":"2026-08-09T01:00:57.000Z","publishedAt":"2026-08-09T01:01:44.000Z","updatedAt":"2026-08-09T01:00:57.000Z"},"cluster":{"id":"c_04a54e9c043a285e49fb68f0","canonicalTitle":"吉田修平氏が約30年で出会ったクリエイターたちの創造力を振り返る。『クラッシュ』や『Demon's Souls』などの裏話も【CEDEC 2026】","representativeArticleId":"a_278215638f576fa0e9cdadad","sourceCount":1,"writtenSourceCount":1,"writeAttempts":1,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Crash Bandicoot\",\"Demon's Souls\"],\"studios\":[\"Sony Interactive Entertainment\"],\"people\":[\"Shuhei Yoshida\"],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-26T01:00:04.000Z","lastSeenAt":"2026-07-26T01:00:04.000Z","updatedAt":"2026-08-09T01:01:44.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/07/26/27554.html","title":"吉田修平氏が約30年で出会ったクリエイターたちの創造力を振り返る。『クラッシュ』や『Demon's Souls』などの裏話も【CEDEC 2026】"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Crash Bandicoot","Demon's Souls"],"studios":["Sony Interactive Entertainment"],"people":["Shuhei Yoshida"],"type":"event","domain":"games","is_roundup":false},"keyFacts":null}