{"rewrite":{"id":"r_31a90e0dafce31ce8e2ac967","clusterId":"c_e4a944f3a2da83c62a2a3467","slug":"showlabs-streaming-analytics-service-launches-in-japan","model":"deepseek-v4-flash","headline":"Showlabs Streaming Analytics Service Launches in Japan","summary":"NIQ and GfK launched Showlabs in Japan, a video viewing data analysis service developed by Poland's Plum Research S.A. It covers Netflix, Prime Video, Disney+, and Crunchyroll across seven markets: Japan, the US, France, Brazil, South Korea, Taiwan, and India. The service applies modeling to anonymized viewing logs to track trends by title, genre, country, and platform.","whyItMatters":"As anime gains international recognition, Showlabs brings cross-market viewing data into Japanese content planning, giving production companies and rights holders objective metrics for overseas expansion.","webCardHtml":"\u003cp\u003eShowlabs differs from surveys and online trend analysis by applying demographic and platform share modeling to anonymized viewing logs. The approach is meant to show what viewers actually watch and how trends differ by country and service.\u003c/p\u003e\u003cp\u003eIntended uses include genre and title rankings, cross-viewing analysis for series development, evaluating title performance by country and platform, and providing metrics for overseas distribution strategy. NIQ Japan President Hideyuki Hata said data only supports decisions and that field expertise remains the most important, positioning the service as a way to bring objective viewing data into planning while respecting on-the-ground judgment.\u003c/p\u003e","blueskyPost":"NIQ and GfK launched Showlabs in Japan, a streaming analytics service covering Netflix, Prime Video, Disney+, and Crunchyroll across seven markets including Japan, the US, and India. It models anonymized viewing logs to support content planning and overseas expansion.","twitterPost":"NIQ and GfK launched Showlabs in Japan, a video viewing analytics service for Netflix, Prime Video, Disney+, and Crunchyroll across seven markets. It uses modeled viewing logs to aid content planning and overseas strategy.","threadsPost":null,"newsletterBlurb":"NIQ and GfK began offering Showlabs in Japan, an analytics platform tracking viewing on Netflix, Prime Video, Disney+, and Crunchyroll across seven markets. Developed by Poland's Plum Research, it applies modeling to anonymized logs to support content planning and overseas expansion.","attributionJson":"[{\"source\":\"GameBusiness.jp\",\"url\":\"https://www.gamebusiness.jp/article/2026/08/29/27816.html\",\"title\":\"NIQ/GfK Japan launches video viewing data analysis service \\\"Showlabs\\\" in Japan, analyzing Netflix, Prime Video, Disney+, and Crunchyroll across 7 markets\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4536,"outputTokens":560,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788025788,"createdAt":"2026-08-29T17:35:54.000Z","publishedAt":"2026-08-29T17:36:44.000Z","updatedAt":"2026-08-29T17:35:54.000Z"},"cluster":{"id":"c_e4a944f3a2da83c62a2a3467","canonicalTitle":"NIQ/GfK Japan、動画視聴データ分析サービス「Showlabs」を日本で提供開始。Netflix・Prime Video・Disney+・クランチロールを7市場横断で分析","representativeArticleId":"a_4bdbc809bc8df2efd0827170","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Showlabs\"],\"studios\":[],\"people\":[],\"type\":\"news\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-28T22:00:03.000Z","lastSeenAt":"2026-08-28T22:00:03.000Z","updatedAt":"2026-08-29T17:36:45.000Z"},"attribution":[{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/08/29/27816.html","title":"NIQ/GfK Japan、動画視聴データ分析サービス「Showlabs」を日本で提供開始。Netflix・Prime Video・Disney+・クランチロールを7市場横断で分析"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Showlabs"],"studios":[],"people":[],"type":"news","domain":"industry","is_roundup":false},"keyFacts":null}