{"rewrite":{"id":"r_1d5f3a61f69d5c95fff2d452","clusterId":"c_362bcc56ff06922b1cf6e580","slug":"shopee-japan-s-10-10-mega-day-lifts-cross-border-orders-to-2-8x-q2-daily-average","model":"deepseek-v4-1-flash","headline":"Shopee Japan's 10.10 Mega Day Lifts Cross-Border Orders to 2.8x Q2 Daily Average","summary":"Shopee Japan said Japanese cross-border sellers on its 10.10 Mega Day, held October 10, 2026, pulled orders at 2.8 times the Q2 2026 daily average across seven markets, with gross merchandise value at 2.7 times. Orders rose 12% over last year's 10.10. Vietnam ran about eight times the Q2 daily average and Brazil above six. Beauty category GMV climbed 576% year on year in Vietnam and 497% in Brazil.","whyItMatters":"Orders across the seven markets rose 12% year on year while Vietnam and Brazil posted 325% and 526%, so the campaign's headline multiple rests on two markets rather than the bloc.","webCardHtml":"\u003cp\u003eThe seller base moved with the sales. Shopee Japan counted 96% more Japanese sellers active in Brazil on 10.10 than a year earlier, roughly double, and 21% more sellers booked sales through Shopee Ads across the seven markets. Orders placed through those ads came in at 2.4 times the Q2 2026 daily average, with Vietnam at sixteen times its year-earlier figure. Affiliate marketing orders reached 3.6 times the Q2 daily average and Shopee Video orders rose 68.4% year on year. Shopee runs its Mega Day campaigns on repeated-digit dates each month.\u003c/p\u003e","blueskyPost":"Vietnam's beauty GMV rose 576% on Shopee Japan's 10.10 Mega Day while overall orders hit 2.8x the Q2 daily average. The category numbers outrun the market average by a wide margin.","twitterPost":"Beauty GMV in Vietnam rose 576% on Shopee Japan's 10.10 Mega Day, far past the 2.8x order average.","threadsPost":"Shopee Japan's 10.10 Mega Day moved 2.8x the Q2 daily order average across seven markets. Vietnam's beauty GMV rose 576% and Brazil's 497%. The category spikes are steeper than the market-wide order multiple, which puts the volume in a few segments.","newsletterBlurb":"Shopee Japan reported that Japanese cross-border sellers on the October 10, 2026 Mega Day reached 2.8 times the Q2 daily order average across seven markets, with GMV at 2.7 times. Vietnam ran about eight times that baseline and Brazil above six, and beauty category GMV rose 576% and 497% respectively. Orders through Shopee Ads in Vietnam increased sixteen times year on year.","attributionJson":"[{\"source\":\"ASCII.jp\",\"url\":\"https://ascii.jp/elem/000/004/446/4446024/?rss\",\"title\":\"Shopee Japan '10.10 Mega Day': Orders from Japanese Cross-Border Sellers Reach 2.8x the Q2 Daily Average Across All 7 Markets - About 8x in Vietnam, Over 6x in Brazil\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":6649,"outputTokens":3896,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1793079088,"createdAt":"2026-10-27T05:28:31.000Z","publishedAt":"2026-10-27T05:29:27.000Z","updatedAt":"2026-10-27T05:29:27.000Z"},"cluster":{"id":"c_362bcc56ff06922b1cf6e580","canonicalTitle":"ショッピージャパン「10.10 Mega Day」、日本の越境セラーの注文数が7市場全体で第2四半期の日平均の2.8倍に──ベトナムで約8倍、ブラジルで6倍超","representativeArticleId":"a_d295d93f1fc85d6d0b784fdd","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"business\",\"domain\":\"industry\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-27T02:00:00.000Z","lastSeenAt":"2026-10-27T02:00:00.000Z","updatedAt":"2026-10-27T05:29:27.000Z"},"attribution":[{"source":"ASCII.jp","url":"https://ascii.jp/elem/000/004/446/4446024/?rss","title":"ショッピージャパン「10.10 Mega Day」、日本の越境セラーの注文数が7市場全体で第2四半期の日平均の2.8倍に──ベトナムで約8倍、ブラジルで6倍超"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"business","domain":"industry","is_roundup":false},"keyFacts":["Shopee Japan held its 10.10 Mega Day on October 10, 2026.","Orders from Japanese cross-border sellers reached 2.8 times the Q2 2026 daily average across seven markets.","Vietnam orders ran about eight times the Q2 daily average and Brazil above six.","Beauty category GMV rose 576% year on year in Vietnam and 497% in Brazil.","Orders through Shopee Ads in Vietnam increased 16 times year on year."],"pageLinks":{"healthSlugs":[],"storySlugs":[],"entities":[],"stories":[],"entitiesOk":true,"storiesOk":true}}