{"rewrite":{"id":"r_86e5c0d23f58915be4096fbb","clusterId":"c_cdf45e85402e21fecedac91f","slug":"shizuma-rei-and-kajyu-kobo-karin-collaboration-expands-to-92-stores","model":"deepseek-v4-flash","headline":"Shizuma Rei and Kajyu Kobo Karin Collaboration Expands to 92 Stores","summary":"The collaboration between VTuber Shizuma Rei and fruit juice bar chain Kajyu Kobo Karin, part of AEON Mall's summer campaign, is expanding to 92 stores from July 18, 2026, after strong customer response. The campaign also includes an X post campaign where Shizuma Rei sends personalized identification messages to participants.","whyItMatters":"The expansion and interactive X campaign show how VTuber-driven marketing can drive foot traffic and engagement in physical retail chains.","webCardHtml":"\u003cp\u003eThe collaboration, which began in June with the limited drink \u0026#34;Torotto Mango \u0026amp; Apple,\u0026#34; saw sales climb from day one and fans posting farewell messages on the last day. Following that reception, the campaign is adding seven more locations under the Wonder Fruits and V²\u0026amp;M by FruitsBar AOKI banners, bringing the total to 92 stores. Alongside the drinks, an X post campaign lets customers submit photos of their juice and the store interior; Shizuma Rei manually identifies the specific AEON Mall and sends a direct message to the poster.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eWonder Fruits AEON Mall Tsuchiura\u003c/strong\u003e: Ibaraki Prefecture\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWonder Fruits AEON Mall Narita\u003c/strong\u003e: Chiba Prefecture\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWonder Fruits AEON Mall Zama\u003c/strong\u003e: Kanagawa Prefecture\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWonder Fruits AEON Mall Nagakute\u003c/strong\u003e: Aichi Prefecture\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eV²\u0026amp;M by Fruits Bar AOKI AEON Mall Tokoname\u003c/strong\u003e: Aichi Prefecture\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eV²\u0026amp;M by Fruits Bar AOKI AEON Mall Matsumoto\u003c/strong\u003e: Nagano Prefecture\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eV²\u0026amp;M by Fruits Bar AOKI AEON Mall Kakamigahara Inter\u003c/strong\u003e: Gifu Prefecture\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"Shizuma Rei's collaboration with Kajyu Kobo Karin expands to 92 AEON Mall stores from July 18. The VTuber also sends personalized messages to fans who post photos with the campaign hashtag.","twitterPost":"Shizuma Rei x Kajyu Kobo Karin collab expands to 92 stores from July 18. Fans can get limited stickers and a chance at a direct message from the VTuber by posting with #イオンモールの果琳で給水.","threadsPost":null,"newsletterBlurb":"The Shizuma Rei and Kajyu Kobo Karin collaboration is expanding to 92 stores after a successful June launch. The campaign now includes seven additional locations under the Wonder Fruits and V²\u0026M brands, and an X post campaign where Shizuma Rei identifies AEON Malls from fan photos and sends direct messages.","attributionJson":"[{\"source\":\"PANORA\",\"url\":\"https://panora.tokyo/archives/148776\",\"title\":\"AEON Mall-affiliated VTuber Shizuma Rei and Kajyu Kobo Karin Collaboration to Expand to 92 Stores from July 18; X Post Campaign Where Messages from Shizuma Rei Are Delivered Also Underway\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4340,"outputTokens":1490,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1784146768,"createdAt":"2026-07-15T20:07:29.000Z","publishedAt":"2026-07-15T20:12:28.000Z","updatedAt":"2026-07-15T20:07:29.000Z"},"cluster":{"id":"c_cdf45e85402e21fecedac91f","canonicalTitle":"イオンモール系VTuber・静馬レイと果汁工房果琳のコラボが7/18より92店舗に拡大決定　静馬レイからメッセージが届くX投稿企画も実施中","representativeArticleId":"a_229978575b613bc9f9e7bd9b","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[\"静馬レイ\"],\"type\":\"announcement\",\"domain\":\"vtuber\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-15T03:20:29.000Z","lastSeenAt":"2026-07-15T03:20:29.000Z","updatedAt":"2026-07-15T20:12:28.000Z"},"attribution":[{"source":"PANORA","url":"https://panora.tokyo/archives/148776","title":"イオンモール系VTuber・静馬レイと果汁工房果琳のコラボが7/18より92店舗に拡大決定　静馬レイからメッセージが届くX投稿企画も実施中"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":["静馬レイ"],"type":"announcement","domain":"vtuber","is_roundup":false},"keyFacts":null}