{"rewrite":{"id":"r_c3c49eb536ba51f02548f222","clusterId":"c_e2fbd3322d3f33b136ec5d9a","slug":"shift-up-cto-responds-to-ai-generated-stellar-blade-blood-rain-mv-criticism","model":"deepseek-v4-flash","headline":"Shift Up CTO Responds to AI-Generated Stellar Blade: BLOOD RAIN MV Criticism","summary":"SHIFT UP CTO Lee Dong-gi commented on the official music video for Stellar Blade: BLOOD RAIN, which drew mixed reactions after its July release over its use of AI generation technology and video quality. In an interview with TheGamer, he said the video was meant to show more of the game's beauty, world, and characters, and that the studio takes the reactions seriously. He said SHIFT UP will clearly separate game-related content from experimental content going forward, and described AI as a tool that should support developers' creativity. Platforms and release timing remain unannounced.","whyItMatters":"SHIFT UP is drawing a line between experimental AI work and how it promotes the actual game, after the July music video drew criticism over AI use and quality.","webCardHtml":"\u003cp\u003eThe official music video for Stellar Blade: BLOOD RAIN went up in July with a disclosure that it was made using AI generation technology, and the response included complaints about the quality and requests not to use AI for promotion. In an interview with TheGamer, SHIFT UP CTO Lee Dong-gi said the video was intended to show more of the game\u0026#39;s beauty, world, and characters, and that the studio takes the reactions seriously. He said SHIFT UP will clearly distinguish game-related content from experimental content going forward. On AI generally, he described it as a tool that should support developers\u0026#39; creativity, know-how, and skills, with the goal of producing high-quality games. Platforms and release timing for Stellar Blade: BLOOD RAIN remain unannounced.\u003c/p\u003e","blueskyPost":"SHIFT UP CTO Lee Dong-gi addressed the AI-generated Stellar Blade: BLOOD RAIN music video that drew criticism in July. He said the studio takes the reactions seriously and will separate game-related content from experimental content going forward. Platforms and release date are still unannounced.","twitterPost":"SHIFT UP CTO Lee Dong-gi responded to the AI-generated Stellar Blade: BLOOD RAIN music video that drew criticism in July. He said the studio will clearly separate game-related content from experimental content. Platforms and release date remain unannounced.","threadsPost":null,"newsletterBlurb":"SHIFT UP CTO Lee Dong-gi addressed the AI-generated Stellar Blade: BLOOD RAIN music video that drew criticism in July, saying the studio takes the reactions seriously and will separate game-related content from experimental content. He described AI as a tool that should support developers' creativity. Platforms and release timing remain unannounced.","attributionJson":"[{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/09/08/171934.html\",\"title\":\"『Stellar Blade: BLOOD RAIN』賛否呼んだAI生成MVについて開発者がコメント。「ゲームと実験的コンテンツは明確に区別していきたい」\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5446,"outputTokens":1831,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1788870022,"createdAt":"2026-09-08T12:13:45.000Z","publishedAt":"2026-09-08T12:18:20.000Z","updatedAt":"2026-09-08T12:18:20.000Z"},"cluster":{"id":"c_e2fbd3322d3f33b136ec5d9a","canonicalTitle":"『Stellar Blade: BLOOD RAIN』賛否呼んだAI生成MVについて開発者がコメント。「ゲームと実験的コンテンツは明確に区別していきたい」","representativeArticleId":"a_b914534d4443982727a2f360","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Stellar Blade: BLOOD RAIN\"],\"studios\":[\"Shift Up\"],\"people\":[],\"type\":\"news\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-08T11:15:03.000Z","lastSeenAt":"2026-09-08T11:15:03.000Z","updatedAt":"2026-09-08T12:18:20.000Z"},"attribution":[{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/09/08/171934.html","title":"『Stellar Blade: BLOOD RAIN』賛否呼んだAI生成MVについて開発者がコメント。「ゲームと実験的コンテンツは明確に区別していきたい」"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Stellar Blade: BLOOD RAIN"],"studios":["Shift Up"],"people":[],"type":"news","domain":"games","is_roundup":false},"keyFacts":null}