{"rewrite":{"id":"r_3e2cc5a3316663a1416b677a","clusterId":"c_4f5ceb43afc25f07c9121c85","slug":"sega-launches-kawaii-yumyum-mart-sanrio-prize-series-in-august","model":"deepseek-v4-flash:free","headline":"Sega Launches Kawaii YumYum MART Sanrio Prize Series in August","summary":"Sega Fave is launching a new Sanrio Characters prize series called Kawaii YumYum MART in August 2026. The lineup includes swimsuit mascots, a 60 cm Guramocchi cushion, mermaid Hello Kitty figures, nostalgic Heisei-era mascots, and a tanned Hello Kitty plush, all rolling out sequentially from August 6.","whyItMatters":"The new Kawaii YumYum MART series bundles five distinct Sanrio prize items across two August release waves, giving Sega Plaza a fresh branded lineup for the month.","webCardHtml":"\u003cp\u003eKawaii YumYum MART is the new umbrella name for Sega Fave\u0026#39;s August Sanrio prize slate. The first wave arrives August 6 with four Yurukawa swimsuit mascots featuring Hello Kitty, Kuromi, Pompompurin, and Bad Badtz-Maru.\u003c/p\u003e\u003cp\u003eThe second wave lands August 21 with four more items. The Super Giga Zacca Guramocchi Cushion Vol.2 is a 60 cm square cushion in Hello Kitty, Usahana, Kuromi, and Cinnamoroll designs. Hello Kitty appears again as a mermaid mascot in blue, pink, and orange. A separate Yurukawa set reaches back to the Heisei era with Usahana, Sugar Bunnies in black and white, and Korokoro Kuririn. A single large tanned Hello Kitty plush rounds out the wave.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eYurukawa Sanrio Characters Mascot Swimsuit Ver.\u003c/strong\u003e: 4 types, Hello Kitty, Kuromi, Pompompurin, Bad Badtz-Maru, from August 6\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSanrio Characters Super Giga Zacca Guramocchi Cushion Vol.2\u003c/strong\u003e: 4 types, 60 cm square, Hello Kitty, Usahana, Kuromi, Cinnamoroll, from August 21\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eHello Kitty Mascot Mermaid\u003c/strong\u003e: 3 colors, blue, pink, orange, from August 21\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eYurukawa Sanrio Characters Mascot Nostalgic Heisei Character Ver.\u003c/strong\u003e: 4 types, Usahana, Sugar Bunnies black and white, Korokoro Kuririn, from August 21\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eHello Kitty LL Plush Tanned Ver.\u003c/strong\u003e: 1 type, from August 21\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"Sega Fave's new Kawaii YumYum MART prize series brings five Sanrio items to Sega Plaza in August, from swimsuit mascots to a 60 cm Guramocchi cushion. First wave August 6, second August 21.","twitterPost":"Sega's Kawaii YumYum MART Sanrio prize series starts August 6 with swimsuit mascots, then August 21 with a Guramocchi cushion, mermaid Kitty, Heisei mascots, and a tanned Kitty plush.","threadsPost":null,"newsletterBlurb":"Sega Fave has a new Sanrio prize series called Kawaii YumYum MART rolling out in August. Five items arrive in two waves, starting with swimsuit mascots on August 6 and continuing with cushions, mermaid figures, and plush on August 21.","attributionJson":"[{\"source\":\"Dengeki Hobby Web\",\"url\":\"https://hobby.dengeki.com/news/3057310/\",\"title\":\"Introducing New Sanrio Characters Prizes! New Series \\\"Kawaii YumYum MART\\\" Launches from Sega in August 2026!!\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4843,"outputTokens":902,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786211891,"createdAt":"2026-08-08T17:49:01.000Z","publishedAt":"2026-08-08T17:51:44.000Z","updatedAt":"2026-08-08T17:49:01.000Z"},"cluster":{"id":"c_4f5ceb43afc25f07c9121c85","canonicalTitle":"サンリオキャラクターズの新作プライズを紹介！新シリーズ“Kawaii YumYum MART”がセガから2026年8月に展開スタート!!","representativeArticleId":"a_b64ba3358eee6932d3237a67","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Kawaii YumYum MART\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-31T23:00:00.000Z","lastSeenAt":"2026-07-31T23:00:00.000Z","updatedAt":"2026-08-08T17:51:45.000Z"},"attribution":[{"source":"Dengeki Hobby Web","url":"https://hobby.dengeki.com/news/3057310/","title":"サンリオキャラクターズの新作プライズを紹介！新シリーズ“Kawaii YumYum MART”がセガから2026年8月に展開スタート!!"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Kawaii YumYum MART"],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":null}