{"rewrite":{"id":"r_88ed1c3c7f14c97e7d2809cb","clusterId":"c_48fcf8fe87bca7f543366a8d","slug":"sega-and-lom-baby-create-life-size-sonic-figure-with-synthetic-dna","model":"deepseek-v4-flash","headline":"Sega and LOM BABY Create Life-Size Sonic Figure With Synthetic DNA","summary":"Sega has unveiled a life-size Sonic the Hedgehog figure created in collaboration with art unit LOM BABY, using biotechnology to synthesize DNA representing Sonic's traits. The 100cm-tall figure, plated with silver and containing a Chaos Emerald, is on display at SEGA STORE TOKYO. The project is part of Sonic's 35th anniversary. LOM BABY, known for biotech art like edible 'dragon meat,' worked with Sega to encode characteristics such as blue body color and supersonic leg power into synthetic DNA.","whyItMatters":"The collaboration signals Sega's interest in using cutting-edge biotechnology as a marketing and artistic medium for its flagship character.","webCardHtml":"\u003cp\u003eThe figure\u0026#39;s DNA was designed by rewriting genetic information on a computer, based on the Nobel Prize-winning CRISPR technology. LOM BABY and Sega discussed what constitutes \u0026#39;Sonic-ness\u0026#39;-including his adventurous curiosity and inability to swim-and encoded those traits into synthetic DNA. Creative director Kazuyuki Hoshino said the project may be too innovative for game culture but considers it a success if it causes a stir. The 100cm figure, plated with silver and featuring a Chaos Emerald in its chest, is now on display at SEGA STORE TOKYO.\u003c/p\u003e","blueskyPost":"Sega and biotech art unit LOM BABY have created a life-size Sonic figure containing synthetic DNA that encodes his traits-blue body, supersonic legs, even his inability to swim. The 100cm figure is on display at SEGA STORE TOKYO as part of Sonic's 35th anniversary.","twitterPost":"Sega and LOM BABY created a life-size Sonic figure with synthetic DNA encoding his traits (blue body, supersonic legs, can't swim). On display at SEGA STORE TOKYO for Sonic's 35th anniversary.","threadsPost":null,"newsletterBlurb":"Sega has unveiled a life-size Sonic the Hedgehog figure containing synthetic DNA that represents his characteristics, created with biotech art unit LOM BABY. The 100cm figure is on display at SEGA STORE TOKYO as part of the 35th anniversary. The DNA was designed using Nobel Prize-winning technology, encoding traits like blue body color and supersonic leg power.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/882/G088214/20260624010/\",\"title\":\"Sonic the Hedgehog 35th Anniversary. A life-size figure containing 'Sonic's DNA' appears in Shibuya\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4316,"outputTokens":2115,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782292841,"createdAt":"2026-06-24T09:12:57.000Z","publishedAt":"2026-06-24T09:15:24.000Z","updatedAt":"2026-06-24T09:15:24.000Z"},"cluster":{"id":"c_48fcf8fe87bca7f543366a8d","canonicalTitle":"ソニック・ザ・ヘッジホッグ35周年。“ソニックのDNA”を内包する等身大フィギュアが渋谷に登場","representativeArticleId":"a_f96dcd44ab6601f8b9f32952","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"SONIC THE HEDGEHOG DNA FIGURE\"],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-24T07:39:15.000Z","lastSeenAt":"2026-06-24T07:39:15.000Z","updatedAt":"2026-06-24T09:15:24.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/882/G088214/20260624010/","title":"ソニック・ザ・ヘッジホッグ35周年。“ソニックのDNA”を内包する等身大フィギュアが渋谷に登場"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["SONIC THE HEDGEHOG DNA FIGURE"],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":["Sega and art unit LOM BABY created a life-size Sonic the Hedgehog figure using synthetic DNA that encodes Sonic's traits.","The figure is 100cm tall, plated with silver, and contains a Chaos Emerald in its chest.","The synthetic DNA was designed using CRISPR technology and encodes characteristics like blue body color, supersonic leg power, and inability to swim.","The figure is on display at SEGA STORE TOKYO as part of Sonic's 35th anniversary.","Creative director Kazuyuki Hoshino said the project may be too innovative for game culture but considers it a success if it causes a stir."]}