{"rewrite":{"id":"r_0b02bafcf5761ec33909a416","clusterId":"c_1fb73db04fd336cfb3c82dfe","slug":"sanrio-puroland-halloween-event-marks-first-labubu-collaboration","model":"deepseek-v4-flash:free","headline":"Sanrio Puroland Halloween Event Marks First LABUBU Collaboration","summary":"Sanrio Puroland will hold its 2026 Halloween event, \"PUROMONSTERSCRAMBLE,\" from September 11 to November 3. The event is themed around a monster Halloween party with the concept \"KAWAII x MONSTER HALLOWEEN,\" featuring Hello Kitty, Kuromi, Cinnamoroll, and Bad Badtz-Maru in fluffy monster costumes. The event includes the park's first collaboration with LABUBU, the character from POP MART, who will appear alongside the Sanrio characters in various content and goods. A new 360-degree immersive live show, \"PUROMONSTERSCRAMBLE PARTY,\" will debut, featuring the monster Jack O'Happens voiced by Subaru Kimura, with LABUBU as a special guest. The show includes music by FAKE TYPE. and choreography by Harris. A DJ time segment, \"PUROMONSTERSCRAMBLE DJ TIME!,\" will also be held for the first time. The popular attraction Sanrio Character Boat Ride will be offered as a horror version, \"Noroware Pierrot,\" directed and supervised by the haunted house Obaken. Limited-time goods and food will be available throughout the event.","whyItMatters":"The collaboration marks the first time LABUBU, a character from the toy company POP MART, has appeared at Sanrio Puroland, expanding the park's partnerships beyond traditional Sanrio characters.","webCardHtml":"\u003cp\u003eThe event runs from September 11 to November 3, 2026, and is described as a Halloween party where monsters gather. The main visual shows the four Sanrio characters in fluffy, fuzzy monster forms, each designed to keep their individual traits while adding monster elements. The collaboration with LABUBU is a first for the park, and LABUBU will appear in various content alongside the Sanrio characters, including the live show and on limited-time merchandise such as clear files, sticker sets, mascots, and drawstring bags.\u003c/p\u003e\u003cp\u003eThe 360-degree live show, \u0026#34;PUROMONSTERSCRAMBLE PARTY,\u0026#34; is also a first for the park, using fiber beams for production. Subaru Kimura, known for his work as a voice actor, entertainer, and actor, voices the monster Jack O\u0026#39;Happens. The music is provided by the unit FAKE TYPE., and Harris, a content director and choreographer, handles dance direction. Before the live show, a DJ time segment will feature Sanrio characters. The horror version of the boat ride, \u0026#34;Noroware Pierrot,\u0026#34; is directed and supervised by Obaken, known for producing horror content. The event also includes photo spots and limited-time food, such as a LABUBU and PUROMONSTER almond peach parfait.\u003c/p\u003e","blueskyPost":"LABUBU is coming to Sanrio Puroland for the first time, joining Hello Kitty and friends in monster costumes for the Halloween event PUROMONSTERSCRAMBLE. The 360-degree live show features Subaru Kimura as Jack O'Happens.","twitterPost":"Sanrio Puroland's Halloween event turns Hello Kitty, Kuromi, Cinnamoroll, and Bad Badtz-Maru into fluffy monsters. LABUBU joins as a special guest. The boat ride gets a horror makeover by Obaken.","threadsPost":null,"newsletterBlurb":"Sanrio Puroland announces its 2026 Halloween event, PUROMONSTERSCRAMBLE, with a first-ever collaboration with LABUBU. The event includes a 360-degree live show with Subaru Kimura, a DJ time, and a horror version of the boat ride.","attributionJson":"[{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/08/07/101817.html\",\"title\":\"Sanrio Puroland to Hold First Collaboration Halloween Event with LABUBU! Live Show Featuring Subaru Kimura's Voice\"},{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/08/08/101843.html\",\"title\":\"Sanrio's Kitty, Kuromi, and Bad Badtz-Maru Turn Into Monsters!? Collaboration Goods with LABUBU Also Available - Halloween Merchandise Info Arrives [Sanrio Puroland]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":8969,"outputTokens":1151,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1786158591,"createdAt":"2026-08-08T03:06:13.000Z","publishedAt":"2026-08-08T03:06:44.000Z","updatedAt":"2026-08-08T03:06:13.000Z"},"cluster":{"id":"c_1fb73db04fd336cfb3c82dfe","canonicalTitle":"「サンリオピューロランド」LABUBUと初コラボのハロウィーンイベント開催！木村昴が声で出演のライブショーも","representativeArticleId":"a_bda00cb49460735a3353e3ef","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Sanrio Puroland\",\"PUROMONSTERSCRAMBLE\",\"LABUBU\"],\"studios\":[],\"people\":[\"Subaru Kimura\"],\"type\":\"event\",\"domain\":\"other\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-07T07:45:03.000Z","lastSeenAt":"2026-08-08T02:30:03.000Z","updatedAt":"2026-08-08T03:06:44.000Z"},"attribution":[{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/08/08/101843.html","title":"「サンリオ」キティやクロミ、バッドばつ丸がモンスターに!? LABUBUのコラボ商品も☆ハロウィーングッズ情報が到着【サンリオピューロランド】"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Sanrio Puroland","PUROMONSTERSCRAMBLE","LABUBU"],"studios":[],"people":["Subaru Kimura"],"type":"event","domain":"other","is_roundup":false},"keyFacts":["Sanrio Puroland will hold the Halloween event \"PUROMONSTERSCRAMBLE\" from September 11 to November 3, 2026.","The event includes the first collaboration between Sanrio Puroland and LABUBU, a character from POP MART.","The 360-degree immersive live show \"PUROMONSTERSCRAMBLE PARTY\" will feature the monster Jack O'Happens voiced by Subaru Kimura, with LABUBU as a special guest.","The Sanrio Character Boat Ride will be offered as a horror version, \"Noroware Pierrot,\" directed and supervised by the haunted house Obaken.","Limited-time goods and food, including a LABUBU and PUROMONSTER almond peach parfait, will be available during the event."]}