{"rewrite":{"id":"r_371e90652e4965b5ec67fe1b","clusterId":"c_1c411a87cb8b21ac1894b9d1","slug":"sanrio-games-to-exhibit-for-first-time-at-tokyo-game-show-2026","model":"deepseek-v4-flash:free","headline":"Sanrio Games to Exhibit for First Time at Tokyo Game Show 2026","summary":"Sanrio announced on August 20, 2026 that its in-house game brand Sanrio Games will exhibit at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to 21. The brand, launched in April 2026, will occupy two areas: a general exhibition booth in Hall 8 and the Family Game Park 2026 at TKP Tokyo Bay Makuhari Hall. Attendees can try the party game Sanrio Party Land, scheduled for release on October 29 for Nintendo Switch and Nintendo Switch 2, and the smartphone rhythm game Sanrio Kawaii Me Live!, planned for 2027. The booth will also debut wall-sized game illustrations of the Knights and Lords from Fragaria Memories Color of Wishes. Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll will appear at the booth, with a DJ performance by Kuromi and a live show by Pompompurin. Talk stages feature Shizuku from Polkadot Stingray for Sanrio Kawaii Me Live! and voice actors Gakuto Kajiwara and Shunsuke Takeuchi for Fragaria Memories Color of Wishes. Visitors receive limited-edition sun visors.","whyItMatters":"This marks the first large-scale public showcase of Sanrio's self-published game push, which plans roughly 10 titles by March 2029, letting the company test its party-game and mobile rhythm offerings directly with consumers.","webCardHtml":"\u003cp\u003e\u003c/p\u003e\u003cul\u003e\n  \u003cli\u003eSanrio Games is Sanrio\u0026#39;s first in-house game brand, launched through its own publishing in April 2026.\u003c/li\u003e\n  \u003cli\u003eThe general exhibition booth is in Hall 8, booth 08-S01, with the Family Game Park 2026 at TKP Tokyo Bay Makuhari Hall.\u003c/li\u003e\n  \u003cli\u003eSanrio Party Land is set in a town featuring over 145 Sanrio characters, with more than 45 original mini-games and board games for up to four players.\u003c/li\u003e\n  \u003cli\u003eSanrio Kawaii Me Live! is free-to-play, letting players coordinate costumes and stages for Sanrio characters while playing rhythm gameplay.\u003c/li\u003e\n  \u003cli\u003eFragaria Memories Color of Wishes had its production announced in November 2025.\u003c/li\u003e\n  \u003cli\u003ePompompurin took first place in the 2026 Sanrio Character Award.\u003c/li\u003e\n  \u003cli\u003ePolkadot Stingray is a four-piece rock band signed to Universal Music, with Shizuku on vocals and guitar.\u003c/li\u003e\n  \u003cli\u003eKajiwara voices Haruritto and Takeuchi voices Badobaruma in Fragaria Memories Color of Wishes.\u003c/li\u003e\n  \u003cli\u003eSun visor novelties feature Hello Kitty, Cinnamoroll, and Pompompurin.\u003c/li\u003e\n  \u003cli\u003eAdditional stages and the stage schedule will be announced on the Sanrio Games Tokyo Game Show special site and official social media.\u003c/li\u003e\n\u003c/ul\u003e\u003cp\u003e\u003c/p\u003e","blueskyPost":"Sanrio Games' first TGS booth pairs its two launch titles with a Fragaria Memories stage, betting the brand's identity on both party play and rhythm games at once.","twitterPost":"Sanrio Games' TGS debut stacks a party game and a rhythm game, testing whether the brand can hold two lanes at once.","threadsPost":"Sanrio Games' TGS debut is a two-front launch: Sanrio Party Land on Switch and the smartphone rhythm game Sanrio Kawaii Me Live!, with a Fragaria Memories stage on the side. The brand is betting it can win the party crowd and the gacha crowd in the same booth.","newsletterBlurb":"Sanrio Games makes its Tokyo Game Show debut with playable demos of Sanrio Party Land and Sanrio Kawaii Me Live!, plus wall-sized art from Fragaria Memories Color of Wishes. Character appearances and stage events round out the booth.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/000/G100071/20260820010/\",\"title\":\"\\\"Sanrio Games\\\" to Exhibit for the First Time at Tokyo Game Show 2026; Enjoy \\\"Sanrio Party Land\\\" and \\\"Sanrio Kawaii Me Live!\\\" Early\"},{\"source\":\"GAME Watch (Impress)\",\"url\":\"https://game.watch.impress.co.jp/docs/news/2134149.html\",\"title\":\"【Sanrio】\\\"Sanrio Games\\\" to Exhibit for the First Time at Tokyo Game Show 2026\"},{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/08/20/170960.html\",\"title\":\"Sanrio's First In-House Game Brand \\\"Sanrio Games\\\" to Exhibit at TGS2026! Playable Demo of \\\"Sanrio Party Land,\\\" DJ Performance by Kuromi, and Pompompurin Live Show\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":12713,"outputTokens":1530,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1787203072,"createdAt":"2026-08-20T05:12:57.000Z","publishedAt":"2026-08-20T05:16:46.000Z","updatedAt":"2026-08-20T05:12:57.000Z"},"cluster":{"id":"c_1c411a87cb8b21ac1894b9d1","canonicalTitle":"「Sanrio Games」，東京ゲームショウ2026に初出展。「サンリオ パーティランド」「Sanrio Kawaii Me Live!」をいち早く楽しめる","representativeArticleId":"a_e79962825f073cf41a1424c5","sourceCount":3,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Sanrio Party Land\",\"Sanrio Kawaii Me Live!\"],\"studios\":[\"Sanrio Games\"],\"people\":[],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-08-20T03:22:39.000Z","lastSeenAt":"2026-08-20T05:00:03.000Z","updatedAt":"2026-08-20T05:16:48.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/000/G100071/20260820010/","title":"「Sanrio Games」，東京ゲームショウ2026に初出展。「サンリオ パーティランド」「Sanrio Kawaii Me Live!」をいち早く楽しめる"},{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2134149.html","title":"【サンリオ】「Sanrio Games」が東京ゲームショウ2026に初出展"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/08/20/170960.html","title":"サンリオ初の自社ゲームブランド「Sanrio Games」がTGS2026に出展！『サンリオ パーティランド』試遊やクロミのDJパフォーマンス、ポムポムプリンライブも"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Sanrio Party Land","Sanrio Kawaii Me Live!"],"studios":["Sanrio Games"],"people":[],"type":"event","domain":"games","is_roundup":false},"keyFacts":["Sanrio Games will exhibit at Tokyo Game Show 2026 at Makuhari Messe from September 17 to 21, 2026.","Sanrio Party Land, for Nintendo Switch and Nintendo Switch 2, is scheduled for release on October 29, 2026.","Sanrio Kawaii Me Live!, a free-to-play smartphone rhythm game, is scheduled for release in 2027.","Sanrio Games launched in April 2026 and plans about 10 titles by March 2029.","Pompompurin took first place in the 2026 Sanrio Character Award, according to Game Spark."]}