{"rewrite":{"id":"r_738fa89f154b526d1c76e1da","clusterId":"c_a051f7b827c7130e8f204218","slug":"sanrio-games-details-sanrio-party-land-and-sanrio-kawaii-me-live-at-tgs2026","model":"deepseek-v4-1-flash","headline":"Sanrio Games Details Sanrio Party Land And Sanrio Kawaii Me Live At TGS2026","summary":"Sanrio Games brought its first booth to Tokyo Game Show 2026 at Makuhari Messe, running September 17 to 21, with demo stations for two titles. Sanrio Party Land, a party game for Nintendo Switch and Switch 2, is set for release on October 29, 2026 at 6,380 yen. It supports solo play plus local and online multiplayer for up to four players, and features over 145 Sanrio characters and more than 45 original cooperative minigames. Sanrio Kawaii Me Live!, a dance and rhythm game for iOS and Android, is scheduled for 2027 and will be free to play with item purchases. On the September 17 business day, Katsuyoshi Tanabe and Tooya Yoneda of Sanrio's Game Business Division led a talk stage, where Hello Kitty and Pompompurin appeared. Tanabe said the game was built around Sanrio's philosophy of \"Minna Nakayoku\" with the aim of three generations playing together.","whyItMatters":"Sanrio's first in-house game brand is using Tokyo Game Show to reach people who do not know its characters at all, with Tanabe saying that audience is the biggest target rather than existing Sanrio fans.","webCardHtml":"\u003cp\u003eBoth titles were playable at the booth, but only Party Land had a developer talk stage on the September 17 business day. Tanabe described how the party genre emerged from a specific production goal: \u0026#34;We wanted to make something where players never get lost in the controls and can gather and have fun together.\u0026#34; He also noted the art went through repeated rewrites. \u0026#34;The art and design of the entire world had changed completely from the start of development,\u0026#34; he said, adding that the team deliberately avoided shared motions and insisted on unique movement for each 3D character.\u003c/p\u003e\n\u003cp\u003eKawaii Me Live got its own stage on September 18, led by producer Manabu Inahara and sound producer Shoji Sugiyama of Now Production. Inahara traced the game\u0026#39;s origin to Sanrio\u0026#39;s push about three years ago to become a \u0026#34;global entertainment company,\u0026#34; and to watching visitors dance at Sanrio Puroland and Sanrio Harmonyland. The title was chosen to carry \u0026#34;Sanrio,\u0026#34; \u0026#34;kawaii,\u0026#34; a \u0026#34;for myself\u0026#34; meaning, and a word suggestive of the future.\u003c/p\u003e","blueskyPost":"Sanrio Games built Sanrio Party Land around three generations playing together, which is why the pitch is 145 characters and 45 minigames rather than brand-new mechanics. Party games sell on familiarity.","twitterPost":"Sanrio Party Land ships October 29 with 45 minigames and 145 characters. The crowd-pleasing is the product, not the hedge.","threadsPost":"Sanrio Games says Sanrio Party Land was designed so three generations can play together, which explains the numbers: 145 characters and more than 45 minigames. Breadth is the design goal, not a bonus, and that is a harder sell on Switch than one strong hook.","newsletterBlurb":"Sanrio's new in-house game brand is showing two titles at Tokyo Game Show 2026. Sanrio Party Land arrives October 29 at 6,380 yen, while Sanrio Kawaii Me Live! is set for 2027. A developer talk stage on September 17 covered both projects and the company's \"Minna Nakayoku\" theme.","attributionJson":"[{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/000/G100071/20260918004/\",\"title\":\"The Keyword Is \\\"Minna Nakayoku\\\": Developers Discuss the Carefully Crafted World and Future Plans for \\\"Sanrio Party Land\\\" on Stage at TGS2026\"},{\"source\":\"GAME Watch (Impress)\",\"url\":\"https://game.watch.impress.co.jp/docs/kikaku/2142037.html\",\"title\":\"Not Just Cute! High Hopes for a Serious Rhythm Game! We Played the Demo Stations for \\\"Sanrio Kawaii Me Live!\\\" and \\\"Sanrio Party Land\\\" [TGS2026]\"},{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/021/G102114/20260919005/\",\"title\":\"\\\"Sanrio Kawaii Me Live!\\\" Developer Talk Stage Discusses Bringing the Fun of Sanrio Sound to the World [TGS2026]\"},{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/09/18/187983.html\",\"title\":\"Sanrio Exhibits at Tokyo Game Show for the First Time! Developers Reveal the Reason for \\\"Gamification\\\" - Report on the Crowded Booth [TGS2026]\"},{\"source\":\"Game Spark\",\"url\":\"http://www.gamespark.jp/article/2026/09/19/172524.html\",\"title\":\"Sanrio Exhibits at Tokyo Game Show for the First Time! Developers Reveal the Reason for 'Gamification' - Report on the Crowded Booth [TGS2026]\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":29913,"outputTokens":1686,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789783163,"createdAt":"2026-09-19T01:54:36.000Z","publishedAt":"2026-09-19T01:58:20.000Z","updatedAt":"2026-09-19T01:58:20.000Z"},"cluster":{"id":"c_a051f7b827c7130e8f204218","canonicalTitle":"合言葉は，“みんななかよく”。「サンリオ パーティランド」ステージで，こだわりの詰まった世界と今後の施策について開発者が語った［TGS2026］","representativeArticleId":"a_1a8de748a240df7de0005c6c","sourceCount":5,"writtenSourceCount":4,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Sanrio Party Land\",\"Sanrio Kawaii Me Live!\"],\"studios\":[\"Sanrio Games\"],\"people\":[],\"type\":\"event\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-17T16:04:20.000Z","lastSeenAt":"2026-09-19T02:38:16.000Z","updatedAt":"2026-09-19T02:52:45.000Z"},"attribution":[{"source":"4Gamer.net","url":"https://www.4gamer.net/games/021/G102114/20260919005/","title":"「Sanrio Kawaii Me Live!」開発者トークステージで語られた，サンリオサウンドの楽しさをグローバルに届ける試み［TGS2026］"},{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/kikaku/2142037.html","title":"カワイイ!だけじゃないガチなリズムゲーに期待大!「Sanrio Kawaii Me Live!」＆「Sanrio Party Land」の試遊台で遊んでみた【TGS2026】"},{"source":"GameBusiness.jp","url":"https://www.gamebusiness.jp/article/2026/09/19/28104.html","title":"サンリオ、東映、パルコがゲーム事業で見せてくれるものとは―“異業種からの挑戦者”3社が語る狙いと強み【TGS2026】"},{"source":"Game Spark","url":"http://www.gamespark.jp/article/2026/09/19/172524.html","title":"サンリオが東京ゲームショウに初出展！開発陣が明かす\"ゲーム化\"の理由 ― 大盛況のブースもレポート【TGS2026】"},{"source":"Inside","url":"https://www.inside-games.jp/article/2026/09/18/187983.html","title":"サンリオが東京ゲームショウに初出展！開発陣が明かす\"ゲーム化\"の理由 ― 大盛況のブースもレポート【TGS2026】"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Sanrio Party Land","Sanrio Kawaii Me Live!"],"studios":["Sanrio Games"],"people":[],"type":"event","domain":"games","is_roundup":false},"keyFacts":["Sanrio Party Land is scheduled for release on October 29, 2026, priced at 6,380 yen for Nintendo Switch and Switch 2.","Sanrio Party Land features over 145 Sanrio characters and more than 45 original cooperative minigames, and supports up to four players in local and online play.","Sanrio Kawaii Me Live! is scheduled for release in 2027 on iOS and Android as a free-to-play title with item-based purchases.","Sanrio Games exhibited at Tokyo Game Show 2026 as its first booth at the event, with a wait line of nearly 30 minutes on the first business day.","A Cinnamoroll collaboration with Ezaki Glico's Boku no Bokujou Shibori starts in October, with a December campaign for an original in-game T-shirt."]}