{"rewrite":{"id":"r_48c389f9e52838fe8aa9cc99","clusterId":"c_36516b432bc9923053d8ea4b","slug":"sanrio-games-announces-first-smartphone-title-sanrio-kawaii-me-live-for-2027","model":"deepseek-v4-flash","headline":"Sanrio Games Announces First Smartphone Title Sanrio Kawaii Me Live! for 2027","summary":"Sanrio Games, the in-house game brand launched by Sanrio, announced its first smartphone title, Sanrio Kawaii Me Live!, a dance and rhythm game for iOS and Android scheduled for release in 2027. The game was revealed during the results announcement stage of the 2026 Sanrio Character Ranking event at Sanrio Fest 2026 in Minato Mirai on June 28. It will be free-to-play with in-app purchases and is planned for release both domestically and internationally. Players form a team of six Sanrio characters, tap notes to songs, and can customize costumes and stages. Two modes are available: Performance Mode, with simple controls focused on watching character dances, and Technical Mode, a four-lane rhythm game for higher difficulty. A partial song list includes seven tracks, among them Kuromi's Greedy Greedy and the social media hit Purin to Muffin no Pompom Beat☆. A closed beta test for residents of Japan runs from July 15 to July 21, with lottery applications open from June 28 to July 7. Feedback from the test will be used to improve the game before launch.","whyItMatters":"This is Sanrio's first internally developed smartphone game, marking a shift from its previous licensing-only approach to game development and signaling a long-term investment in games as a direct channel for its character IP.","webCardHtml":"\u003cp\u003eThe song list includes seven tracks. Three are game remixes of existing Sanrio material: \u0026#34;KAWAII FESTIVAL (Game Remix)\u0026#34; comes from the Sanrio Puroland parade \u0026#34;Miracle Gift Parade,\u0026#34; which ended in November 2025; \u0026#34;Welcome to this World of Dream (Game Remix)\u0026#34; and \u0026#34;Manmaru Light (Game Remix)\u0026#34; are also included. Kuromi\u0026#39;s \u0026#34;Greedy Greedy\u0026#34; is on the list; Kuromi made her major debut as an artist. \u0026#34;Purin to Muffin no Pompom Beat☆\u0026#34; accumulated 28 million total views on YouTube and TikTok. The remaining songs are \u0026#34;Meromero ♡ My Melody\u0026#34; and \u0026#34;Romantic Banana Parfait.\u0026#34; Additional original songs are planned for the future.\u003c/p\u003e\n\n\u003cp\u003eGacha items are limited to dress-up items. Wearing attribute-matched costumes boosts scores, adding strategic depth for high-score play. Some dress-up items have unique actions, and the same item can show different expressions per character. The game is free-to-play with in-app purchases and is planned for release both domestically and internationally.\u003c/p\u003e\n\n\u003cp\u003eThe closed beta test is for residents of Japan only. Applications are accepted by lottery from June 28 at 13:00 to July 7 at 23:59. The test runs from July 15 at 13:00 to July 21 at 23:59. Feedback from participants will be used to adjust the game before launch.\u003c/p\u003e\n\n\u003cp\u003eSanrio previously developed games through licensing. The company now sees games as a key pillar for delivering entertainment and aims to increase its global presence. Following these two titles, more games are planned.\u003c/p\u003e","blueskyPost":"Sanrio Games' first smartphone title, Sanrio Kawaii Me Live!, is a rhythm game where you tap notes while six characters dance. Two modes, costume gacha, and a closed beta in Japan starting July 15. 2027 release.","twitterPost":"Sanrio is going all-in on games: after the Switch party game Sanrio Party Land in October, the smartphone rhythm game Sanrio Kawaii Me Live! arrives in 2027. Closed beta signups open now.","threadsPost":null,"newsletterBlurb":"Sanrio Games announced its first smartphone title, Sanrio Kawaii Me Live!, a dance and rhythm game for iOS and Android releasing in 2027. The game features two modes, customizable costumes and stages, and a partial song list including Kuromi's Greedy Greedy. A closed beta test for Japan runs July 15-21, with lottery applications open now.","attributionJson":"[{\"source\":\"GAME Watch (Impress)\",\"url\":\"https://game.watch.impress.co.jp/docs/news/2120511.html\",\"title\":\"【Sanrio】Sanrio Games' First Smartphone Title \\\"Sanrio Kawaii Me Live!\\\" Set for 2027 Release\"},{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/021/G102114/20260626040/\",\"title\":\"Rhythm game app \\\"Sanrio Kawaii Me Live!\\\" that lets you enjoy with your favorite Sanrio characters to be released within 2027\"},{\"source\":\"4Gamer.net\",\"url\":\"https://www.4gamer.net/games/000/G100071/20260623025/\",\"title\":\"Two New Titles Appear at Sanrio Fest: Party Game \\\"Sanrio Party Land\\\" and Smartphone Rhythm Game \\\"Sanrio Kawaii Me Live!\\\" Available for Early Hands-On\"},{\"source\":\"Denfaminicogamer\",\"url\":\"https://news.denfaminicogamer.jp/news/260628s\",\"title\":\"Kitty and Friends Get Groovy in New Rhythm Game 'Sanrio Kawaii Me Live!' Set for 2027 Release; First Smartphone Title from 'Sanrio Games'; Closed Beta Test Now Accepting Lottery Applications\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":14856,"outputTokens":1464,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1782621148,"createdAt":"2026-06-28T04:21:21.000Z","publishedAt":"2026-06-28T04:25:24.000Z","updatedAt":"2026-06-28T04:25:24.000Z"},"cluster":{"id":"c_36516b432bc9923053d8ea4b","canonicalTitle":"【サンリオ】Sanrio Games初のスマホ向けタイトル「Sanrio Kawaii Me Live!」2027年リリース決定","representativeArticleId":"a_46a155b5847e50adfdc53581","sourceCount":4,"writtenSourceCount":3,"writeAttempts":0,"isSolo":false,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Sanrio Kawaii Me Live!\"],\"studios\":[\"Sanrio Games\"],\"people\":[],\"type\":\"announcement\",\"domain\":\"games\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-06-28T04:00:00.000Z","lastSeenAt":"2026-06-29T06:30:03.000Z","updatedAt":"2026-06-29T06:45:24.000Z"},"attribution":[{"source":"GAME Watch (Impress)","url":"https://game.watch.impress.co.jp/docs/news/2120511.html","title":"【サンリオ】Sanrio Games初のスマホ向けタイトル「Sanrio Kawaii Me Live!」2027年リリース決定"},{"source":"4Gamer.net","url":"https://www.4gamer.net/games/021/G102114/20260626040/","title":"お気に入りのサンリオキャラクターと一緒にリズムゲームを楽しめるアプリ「Sanrio Kawaii Me Live!」，2027年内にリリース"},{"source":"Denfaminicogamer","url":"https://news.denfaminicogamer.jp/news/260628s","title":"キティちゃんたちがノリノリの新作リズムゲーム『サンリオカワイイミライブ！』2027年にリリース決定。「Sanrio Games」初のスマホ向けタイトルに。クローズドベータテストも抽選式で受付中"},{"source":"Inside","url":"https://www.inside-games.jp/article/2026/06/29/183733.html","title":"サンリオゲームズ初の“超KAWAII”スマホ向けリズムゲーム『Sanrio Kawaii Me Live!』2027年リリース決定！CBT参加者募集中"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Sanrio Kawaii Me Live!"],"studios":["Sanrio Games"],"people":[],"type":"announcement","domain":"games","is_roundup":false},"keyFacts":["Sanrio Games announced its first smartphone title, Sanrio Kawaii Me Live!, a dance and rhythm game for iOS and Android scheduled for release in 2027.","The game was revealed during the 2026 Sanrio Character Ranking event at Sanrio Fest 2026 in Minato Mirai on June 28.","A closed beta test for residents of Japan runs from July 15 to July 21, with lottery applications open from June 28 to July 7.","The song list includes seven tracks, including Kuromi's Greedy Greedy and Purin to Muffin no Pompom Beat☆, which accumulated 28 million total views on YouTube and TikTok.","Gacha items are limited to dress-up items, and wearing attribute-matched costumes boosts scores."]}