{"rewrite":{"id":"r_a6deee8bc009af9db311535a","clusterId":"c_63cfbf36d010988f894a1ae2","slug":"sanrio-characters-return-to-gokurakuyu-and-raku-spa-with-kawaii-bath-time-collab","model":"deepseek-v4-1-flash","headline":"Sanrio Characters Return to Gokurakuyu and RAKU SPA with Kawaii Bath Time Collab","summary":"The second Sanrio Characters collaboration with Gokurakuyu and RAKU SPA, titled Kawaii Bath Time, runs from October 22 through November 10, 2026 at 15 locations. It offers newly drawn original goods, collaboration menu items, five character-inspired baths, and in-store decorations. Admission plus the Sanrio Characters Plus Set includes a limited muffler towel, and a RAKU SPA Tsurumi workshop is set for October 24 and 25.","whyItMatters":"Sanrio is spreading its characters across a bathhouse chain's menu, baths, and goods rather than a retail floor, using locations that already draw repeat local traffic.","webCardHtml":"\u003cp\u003eThe October 22 start date lines up with the online shop, which opens at 1:00 p.m. the same day. In stores, every 2,000 yen spent on original goods earns one random washi-paper-style sticker from 10 kinds, and each collaboration menu order comes with one random heart-shaped coaster, also out of 10 kinds.\u003c/p\u003e\u003cp\u003eFive character-inspired baths will be open, with tapestries hanging in the bathing areas. The facilities also add key visual panels, banners, Kawaii Profile posters, and photo spots for plush-toy photography. An X campaign gives a membership-card-style clear card to those who follow the official account and post with the designated hashtag, first come, first served.\u003c/p\u003e","blueskyPost":"Sanrio Characters' Kawaii Bath Time is the second Gokurakuyu and RAKU SPA run. The repeat timing lets the bathhouses test whether the first collab's draw was the characters or the seasonal bath gimmick itself.","twitterPost":"Sanrio Characters returns to Gokurakuyu and RAKU SPA for a second Kawaii Bath Time, testing whether the first run's draw was the characters or the bath gimmick itself.","threadsPost":"Sanrio Characters' Kawaii Bath Time is the second run at Gokurakuyu and RAKU SPA, across 15 locations from October 22 to November 10, 2026. A repeat collab at this scale lets the bathhouses test whether the first run's draw was the characters or the seasonal bath format itself.","newsletterBlurb":"Sanrio Characters and the Gokurakuyu/RAKU SPA group are running their second collaboration, Kawaii Bath Time, at 15 locations from October 22 to November 10, 2026. The campaign brings newly drawn goods, collaboration menu items, five character-inspired baths, and in-store decorations. RAKU SPA Tsurumi hosts goods workshops on October 24 and 25, plus a U*SA*HANA greeting and a Sanrio Party Land trial session on November 7.","attributionJson":"[{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/10/04/103504.html\",\"title\":\"Sanrio's Hello Kitty, Kuromi, U*SA*HANA and Friends Star in \\\"Kawaii Bath Time\\\" ☆ Gokurakuyu/RAKU SPA Collab Brings Collaboration Baths and Newly Drawn Goods\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4796,"outputTokens":723,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1791301550,"createdAt":"2026-10-06T15:32:34.000Z","publishedAt":"2026-10-06T15:36:06.000Z","updatedAt":"2026-10-06T15:36:06.000Z"},"cluster":{"id":"c_63cfbf36d010988f894a1ae2","canonicalTitle":"「サンリオ」キティ、クロミ、ウサハナ達と“Kawaiiおふろタイム”☆ 極楽湯・RAKU SPAコラボでコラボ風呂や描き下ろしグッズが登場","representativeArticleId":"a_57a19f405402dd285b6b97a0","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Sanrio Characters\",\"Gokurakuyu\",\"RAKU SPA\"],\"studios\":[\"Sanrio\"],\"people\":[],\"type\":\"event\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-10-04T05:00:03.000Z","lastSeenAt":"2026-10-04T05:00:03.000Z","updatedAt":"2026-10-06T15:36:06.000Z"},"attribution":[{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/10/04/103504.html","title":"「サンリオ」キティ、クロミ、ウサハナ達と“Kawaiiおふろタイム”☆ 極楽湯・RAKU SPAコラボでコラボ風呂や描き下ろしグッズが登場"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Sanrio Characters","Gokurakuyu","RAKU SPA"],"studios":["Sanrio"],"people":[],"type":"event","domain":"figures","is_roundup":false},"keyFacts":null}