{"rewrite":{"id":"r_c215e806e9184f112613c0a7","clusterId":"c_7d1d7311a9c7a5e46fdeca86","slug":"sanrio-characters-get-punk-rock-makeover-in-happy-kuji","model":"deepseek-v4-1-flash","headline":"Sanrio Characters Get Punk Rock Makeover In Happy Kuji","summary":"Sunny Side Up will release Happy Kuji \"Sanrio characters PUNKS Party～ Halloween2026～\" from September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores and hobby shops. Ten characters appear, including Hello Kitty, My Melody, Kuromi, Pompompurin, Cinnamoroll, Little Twin Stars, Pochacco, Hangyodon, Pekkle the Duck and Tuxedo Sam. Prizes run from figures to plush charms, with a Hello Kitty special prize and a 40cm Kuromi plush for the last draw. Each draw costs 880 yen including tax.","whyItMatters":"A no-lose kuji puts Sanrio's core cast in black punk costumes with chains and studs, aimed at the Halloween 2026 window and sold through convenience stores rather than specialty shops.","webCardHtml":"\u003cp\u003eThe lineup runs across ten prize tiers. A Prize is a figure in ten types, and B through J cover plush charms, chain pouches, pinch charms, bandanas, stand mirrors, rubber coin cases, can badge sets, acrylic keyholders and sticker sets with mini files. The special prize is a Hello Kitty plush, and the LAST prize for the final draw is a 40cm Kuromi plush. Silver accents like chains and studs carry the punk styling across the goods.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eA Prize Figure\u003c/strong\u003e: 10 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eB Prize Plush Charm\u003c/strong\u003e: 5 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eC Prize Chain Pouch\u003c/strong\u003e: 4 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eD Prize Pinch Charm\u003c/strong\u003e: 5 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eE Prize Bandana\u003c/strong\u003e: 5 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eF Prize Stand Mirror\u003c/strong\u003e: 5 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eG Prize Rubber Coin Case\u003c/strong\u003e: 5 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eH Prize Can Badge Set\u003c/strong\u003e: 5 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eI Prize Acrylic Keyholder\u003c/strong\u003e: 10 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eJ Prize Sticker Set with Mini File\u003c/strong\u003e: 5 types\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eSpecial Prize BIG! Hello Kitty Plush\u003c/strong\u003e: 1 type\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eLAST Prize BIG! Kuromi Plush\u003c/strong\u003e: 1 type\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"Sanrio characters have been licensed into nearly every aesthetic except punk. Happy Kuji's 880 yen price point puts Cinnamoroll and Kuromi in its scruffier register without touching the main brand.","twitterPost":"Happy Kuji puts Sanrio characters in punk styling while leaving the core brand untouched. 880 yen per draw keeps the experiment low-risk.","threadsPost":"Punk styling on Hello Kitty and Cinnamoroll is the eye-catching part, but the draw format is what makes it possible. At 880 yen a pull, Happy Kuji can test a scruffier aesthetic without committing the main Sanrio line to it.","newsletterBlurb":"Sunny Side Up's Happy Kuji \"Sanrio characters PUNKS Party～ Halloween2026～\" releases from September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores and hobby shops. Ten characters including Hello Kitty, Cinnamoroll and Kuromi appear in black punk costumes with silver chains and studs. Each draw costs 880 yen including tax.","attributionJson":"[{\"source\":\"Inside\",\"url\":\"https://www.inside-games.jp/article/2026/09/17/187862.html\",\"title\":\"\\\"Happy Kuji Sanrio\\\" in the Spotlight! Cinnamoroll and 9 Other Characters Get a \\\"Punk Rock\\\" Makeover, Looking Cool with Figures and Charms\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4832,"outputTokens":825,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1789608567,"createdAt":"2026-09-17T01:24:34.000Z","publishedAt":"2026-09-17T01:28:22.000Z","updatedAt":"2026-09-17T01:28:22.000Z"},"cluster":{"id":"c_7d1d7311a9c7a5e46fdeca86","canonicalTitle":"「Happyくじ サンリオ」に注目！シナモロールら10キャラが“パンクロック”にイメチェン、フィギュアやチャームでクールに決める","representativeArticleId":"a_9be3ef4a43498efa8f7fd342","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Sanrio characters PUNKS Party～ Halloween2026～\"],\"studios\":[\"Sanrio\"],\"people\":[],\"type\":\"release\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-09-17T00:30:03.000Z","lastSeenAt":"2026-09-17T00:30:03.000Z","updatedAt":"2026-09-17T01:28:21.000Z"},"attribution":[{"source":"Inside","url":"https://www.inside-games.jp/article/2026/09/17/187862.html","title":"「Happyくじ サンリオ」に注目！シナモロールら10キャラが“パンクロック”にイメチェン、フィギュアやチャームでクールに決める"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Sanrio characters PUNKS Party～ Halloween2026～"],"studios":["Sanrio"],"people":[],"type":"release","domain":"figures","is_roundup":false},"keyFacts":null}