{"rewrite":{"id":"r_0a3186816b0b25b7afaede1e","clusterId":"c_6a2490c155bc2534227333c5","slug":"sanrio-and-gu-reveal-eight-designs-for-happy-heart-collection","model":"deepseek-v4-1-flash","headline":"Sanrio and GU Reveal Eight Designs for HAPPY HEART COLLECTION","summary":"Sanrio Characters and GU have revealed the full product lineup for HAPPY HEART COLLECTION. The lineup has eight designs: two WOMEN satin pajama designs, three KIDS GIRLS graphic T designs, and three GIRLS lounge set designs, built around heart motifs and sweets. Prices run from 990 yen to 2,990 yen including tax, and the collection goes on sale Monday, January 25, 2027.","whyItMatters":"The reveal fixes the split between adult and kids items, two WOMEN pajama designs against six KIDS designs, which tells buyers how much of this collaboration is aimed at children before the January 25, 2027 sale date.","webCardHtml":"\u003cp\u003eThe two WOMEN satin pajama designs are the same item in two colorways. OFF WHITE carries Hello Kitty and sweets; NAVY carries Cinnamoroll and Milk. The pajamas are 100 percent polyester using recycled polyester fiber, priced at 2,990 yen including tax, and come in sizes XS through 3XL, with XS, XXL, and 3XL sold only at the online store.\u003c/p\u003e\u003cp\u003eThe KIDS side splits between GIRLS graphic T at 990 yen and GIRLS lounge sets at 1,990 yen, three designs each, in sizes 110cm to 160cm. The 110cm size is online only. Some designs add Milk alongside Cinnamoroll and Tiny Chum alongside Hello Kitty.\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eWOMEN Satin Pajamas (Long Sleeve) (Relaxed Fit), OFF WHITE\u003c/strong\u003e: 2,990 yen, Hello Kitty and sweets pattern\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eWOMEN Satin Pajamas (Long Sleeve) (Relaxed Fit), NAVY\u003c/strong\u003e: 2,990 yen, Cinnamoroll and Milk pattern\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eKIDS GIRLS Graphic T, design 1\u003c/strong\u003e: 990 yen, PINK, Hello Kitty and Cinnamoroll with sweets\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eKIDS GIRLS Graphic T, design 2\u003c/strong\u003e: 990 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eKIDS GIRLS Graphic T, design 3\u003c/strong\u003e: 990 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eKIDS GIRLS Lounge Set, design 1\u003c/strong\u003e: 1,990 yen, long sleeve and long pants\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eKIDS GIRLS Lounge Set, design 2\u003c/strong\u003e: 1,990 yen\u003c/li\u003e\u003cli\u003e\u003cstrong\u003eKIDS GIRLS Lounge Set, design 3\u003c/strong\u003e: 1,990 yen\u003c/li\u003e\u003c/ul\u003e","blueskyPost":"Sanrio and GU price HAPPY HEART COLLECTION from 990 to 2,990 yen, so the pajama sets and the graphic T designs sit in different tiers. The satin pajamas carry the COLLECTION's top price.","twitterPost":"HAPPY HEART COLLECTION runs 990 to 2,990 yen at GU, which puts the satin pajamas and the kids graphic Ts in separate price tiers.","threadsPost":"Sanrio and GU spread HAPPY HEART COLLECTION across 990 to 2,990 yen, so the eight designs do not share one price point. The satin pajamas sit at the top of that range while the three KIDS GIRLS graphic T designs anchor the low end.","newsletterBlurb":"Sanrio Characters and GU have revealed all eight designs in HAPPY HEART COLLECTION, two WOMEN satin pajama colorways and six KIDS items. The pajamas are 2,990 yen; kids graphic T's are 990 yen and lounge sets 1,990 yen. The collection goes on sale January 25, 2027.","attributionJson":"[{\"source\":\"Nijimen\",\"url\":\"https://nijimen.kusuguru.co.jp/topics/651692\",\"title\":\"Sanrio Characters x GU \\\"HAPPY HEART COLLECTION\\\" All 8 Designs Revealed! Hello Kitty \\u0026 Cinnamoroll Satin Pajamas and More Scheduled to Go on Sale January 25, 2027\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":5739,"outputTokens":1070,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1794182610,"createdAt":"2026-11-08T23:57:55.000Z","publishedAt":"2026-11-09T00:02:26.000Z","updatedAt":"2026-11-09T00:02:26.000Z"},"cluster":{"id":"c_6a2490c155bc2534227333c5","canonicalTitle":"サンリオキャラクターズ×GU「HAPPY HEART COLLECTION」の全8柄が公開！ハローキティ＆シナモロールのサテンパジャマなどが2027年1月25日販売開始予定","representativeArticleId":"a_af37c473b32e37dd9ecf37f6","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[\"Sanrio Characters x GU HAPPY HEART COLLECTION\"],\"studios\":[\"Sanrio\",\"GU\"],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-11-08T23:23:31.000Z","lastSeenAt":"2026-11-08T23:23:31.000Z","updatedAt":"2026-11-09T00:02:26.000Z"},"attribution":[{"source":"Nijimen","url":"https://nijimen.kusuguru.co.jp/topics/651692","title":"サンリオキャラクターズ×GU「HAPPY HEART COLLECTION」の全8柄が公開！ハローキティ＆シナモロールのサテンパジャマなどが2027年1月25日販売開始予定"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":["Sanrio Characters x GU HAPPY HEART COLLECTION"],"studios":["Sanrio","GU"],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":["Sanrio Characters and GU will release HAPPY HEART COLLECTION on Monday, January 25, 2027.","The collection has eight designs: two WOMEN satin pajama designs and six KIDS designs.","The WOMEN satin pajamas cost 2,990 yen including tax and come in OFF WHITE and NAVY.","KIDS GIRLS graphic T's cost 990 yen and GIRLS lounge sets cost 1,990 yen, in sizes 110cm to 160cm.","The WOMEN pajamas are 100 percent polyester using recycled polyester fiber, and sizes XS, XXL, and 3XL are sold only at the online store."],"pageLinks":{"healthSlugs":["sanrio-characters-x-gu-happy-heart-collection","sanrio","gu"],"storySlugs":[],"entities":[{"slug":"sanrio-characters-x-gu-happy-heart-collection","supported":0,"disputed":0,"contradicted":0,"unverified":4,"overall":"unverified","story_count":1,"has_dossier":false},{"slug":"sanrio","supported":1,"disputed":0,"contradicted":0,"unverified":29,"overall":"green","story_count":56,"has_dossier":true},{"slug":"gu","supported":0,"disputed":0,"contradicted":0,"unverified":1,"overall":"unverified","story_count":1,"has_dossier":true}],"stories":[],"entitiesOk":true,"storiesOk":true}}