{"rewrite":{"id":"r_f96c588279fe5a7c6214a659","clusterId":"c_00c7c919af019c4c706998b4","slug":"sanrio-adds-hello-kitty-my-melody-kuromi-to-eco-friendly-plush-line","model":"deepseek-v4-flash","headline":"Sanrio Adds Hello Kitty, My Melody, Kuromi to Eco-Friendly Plush Line","summary":"Sanrio will release new \"ECO nui\" plush toys made from recycled materials in August 2026, featuring Hello Kitty, My Melody, and Kuromi. A portable \"ECO nui mascot\" line also debuts. The announcement follows the 2026 Sanrio Character Ranking, where Pompompurin took first place with a record vote total, Cinnamoroll second, and Pochacco third.","whyItMatters":"Sanrio is expanding its sustainable product line with three of its most recognizable characters while the character ranking shows sustained fan enthusiasm for the brand's roster.","webCardHtml":"\u003cp\u003eSanrio\u0026#39;s ECO nui plush toys are made from recycled fabric and cotton, the company announced. The stationary type stands about 14 centimeters tall and costs 2,640 yen. The new mascot variant, designed for portability, includes a plastic hook and will be sold for 1,650 yen each. All three characters-Hello Kitty, My Melody, and Kuromi-appear in both forms. The announcement comes after the 2026 Sanrio Character Ranking, which drew a record 70.6 million votes. Pompompurin won first place for the second consecutive year and fifth time overall, followed by Cinnamoroll, Pochacco, Kuromi, and Hello Kitty. The ECO nui products are scheduled for release in August 2026.\u003c/p\u003e","blueskyPost":"Sanrio adds Hello Kitty, My Melody, and Kuromi to its ECO nui sustainable plush line, plus a new portable mascot version. The August 2026 release follows a record-breaking character ranking where Pompompurin took first again.","twitterPost":"Sanrio expands its ECO nui sustainable plush line with Hello Kitty, My Melody, and Kuromi. A portable mascot variant also debuts in August 2026. The news follows Pompompurin's repeat win in the character ranking with record votes.","threadsPost":null,"newsletterBlurb":"Sanrio is adding three of its biggest stars to the ECO nui line of sustainable plush toys. Hello Kitty, My Melody, and Kuromi will appear in both stationary and new portable mascot forms starting August 2026. The announcement comes on the heels of the 2026 Sanrio Character Ranking, where Pompompurin secured a record fifth crown.","attributionJson":"[{\"source\":\"Anime Anime\",\"url\":\"https://animeanime.jp/article/2026/07/18/101194.html\",\"title\":\"Cute and Eco-Friendly ♪ Hello Kitty and Kuromi become 'ECO nuis'! Sanrio Characters' sustainable plush toys to be released in August\"}]","lintFlagsJson":null,"lintHits":0,"costUsd":0,"inputTokens":4383,"outputTokens":1636,"status":"published","repairAttempts":0,"nextRepairAt":null,"factsAttemptedAt":1784381488,"createdAt":"2026-07-18T13:23:17.000Z","publishedAt":"2026-07-18T13:27:29.000Z","updatedAt":"2026-07-18T13:23:17.000Z"},"cluster":{"id":"c_00c7c919af019c4c706998b4","canonicalTitle":"可愛くて環境にも優しい♪ ハローキティ＆クロミたちが“ECOぬい”に！ サンリオキャラクターズのサステナブルぬいぐるみが8月発売","representativeArticleId":"a_d7a2dc95cc0724faf8b8e551","sourceCount":1,"writtenSourceCount":1,"writeAttempts":0,"isSolo":true,"entitiesJson":"{\"anime_titles\":[],\"manga_titles\":[],\"work_titles\":[],\"studios\":[],\"people\":[],\"type\":\"announcement\",\"domain\":\"figures\",\"is_roundup\":false}","contentType":"news","status":"published","firstSeenAt":"2026-07-18T07:45:03.000Z","lastSeenAt":"2026-07-18T07:45:03.000Z","updatedAt":"2026-07-18T13:27:29.000Z"},"attribution":[{"source":"Anime Anime","url":"https://animeanime.jp/article/2026/07/18/101194.html","title":"可愛くて環境にも優しい♪ ハローキティ＆クロミたちが“ECOぬい”に！ サンリオキャラクターズのサステナブルぬいぐるみが8月発売"}],"entities":{"anime_titles":[],"manga_titles":[],"work_titles":[],"studios":[],"people":[],"type":"announcement","domain":"figures","is_roundup":false},"keyFacts":null}